Play Meter
Issue: 1976 February - Vol 2 Num 2 - Page 12
PLAY METER: How does that affect your
relationship with them? Does this intermediary
consultant come in and tell you what to do?
GROOM: He may well play one off against the
other, but it is quite a good thing to have somebody
who knows both sides of the operational field, the
brewery field as well as our own.
PLAY METER: So he acts as a liaison then?
GROOM: Liaison is t he word yes.
PLAY METER: But who pays him?
GROOM: The brewery pays him. The brewer
employs him.
PLA Y METER: What are your feelings about these
people?
GROOM: I welcome them .
PLA Y METER: Becau e it gives the brewery a
better understanding of the problems on a day to
day ba i ?
GROOM: Well, I think that if the brewers employ
the right type of person who is honest and fair, he
can extract more revenue for the brewer because of
the inefficiencies of the operating compaines that
supply brewers over here.
PLA Y METER: How does he do that? Does he keep
that close an eye on the operators?
GROOM: Yes he will monitor locations. He wil
monitor the performance of the individual house.
He will monitor by howing to the supplier of the
brewer--of which there may be 10 or 12 approved
upplier --he will how them on what we call a
batting average league, howing them the top or
bottom of the Ii t.
PLA Y METER: It eem that would be the
operator' job to do a thing like that, rather than
-'ir tI"''':st
'ai·~1ai
.,.
SUPER FAST o SUPER FUN
say
"AirHi-Lr'
PULSATING ACTION in an
AIR CUSHION GAME
• Plays From One End
• Place Against a Wall
• Maximum Play -
Minimum Space
Now on location -
a reported super
earner. Players
quickly recognize
this newest second
generation
Air Game.
the location owner having to worry with it.
GROOM: No, thi i the per on who is employed by
the brewer because he will be monitoring the whole
of the operation and there will be lots of them, 10 or
12 supplier , one national brewer.
PLA Y METER: In other words he will be dealing
with 10 or 12 different route concern?
GROOM: Ea ily. And they can range throughout
the country.
PLAY METER: Then you are not insulted by these
people and you welcome them?
GROOM: I personally welcome them because I
believe that they, the companies who will survive,
will be those who are most efficient who buy
correctly, who control effectively service and
collections. After all, one of the biggest problems of
the industry i the pilferage. And it is a question of
surveillance of these particular items which insures
that that which is in the cash box is divided
correctly .
PLAY METER: Who watches out for that?
GROOM: That is the job of the operating company.
PLAY METER: How does he convince the brewery
people that they are getting their fair share?
GROOM: Well, to a very large extent most of the
national brewer have a pretty good idea today of
t he amount of revenue they should be getting from
coin -operated equipment, whether it be a jukebox
or a fruit machine. They set a par value per house
or per outlet and if the operator supplying that
particular house falls below the par then they are
given a warning and either the system must be
changed, in which ca e they can save the ite, or
they will lose the ite.
PLAY METER: Well, at least they get a warning.
GROOM: One of the leading people in this field is
Polite Brewer, which is the largest brewer in this
country, and they have a monitoring system run by
an expert on extracting the highest po ible
revenue from each location.
PLA Y METER: How doe this situation with a very
dominant brewing concern affect your commi sion
arrangements? Do you have to give more to keep
them happy?
GROOM: No, our terms of upply --and here again I
think we hould divide or eparate music from fru it
machine or A WP machine ...
PLAY METER: There i a different commission
tructure exi ting between music and gaming
device ?
GROOM: Ye ,indeed, becau e we are, as operators
of amusement and prize machines controlled by the
gaming board, which controls licensing of operating
companie . In order to become an operator you
have to be approved by the gaming board, which is
a governmental body.
.
PLA Y METER: What do you have to do to be
approved by the gaming board?
GROOM: They examine your record and your
company organization.
PLA Y METER: If everything i in order and you
can assure them that you can adequately run your
busine ,you won't have any problem getting your
license. i that correct'F O-r are th rul e and
regulations more tringent than that?
GROOM: The rul
and regulation are very
tringent. For in tance, every member of my own
(Continued on page 46 )
relationship with them? Does this intermediary
consultant come in and tell you what to do?
GROOM: He may well play one off against the
other, but it is quite a good thing to have somebody
who knows both sides of the operational field, the
brewery field as well as our own.
PLAY METER: So he acts as a liaison then?
GROOM: Liaison is t he word yes.
PLAY METER: But who pays him?
GROOM: The brewery pays him. The brewer
employs him.
PLA Y METER: What are your feelings about these
people?
GROOM: I welcome them .
PLA Y METER: Becau e it gives the brewery a
better understanding of the problems on a day to
day ba i ?
GROOM: Well, I think that if the brewers employ
the right type of person who is honest and fair, he
can extract more revenue for the brewer because of
the inefficiencies of the operating compaines that
supply brewers over here.
PLA Y METER: How does he do that? Does he keep
that close an eye on the operators?
GROOM: Yes he will monitor locations. He wil
monitor the performance of the individual house.
He will monitor by howing to the supplier of the
brewer--of which there may be 10 or 12 approved
upplier --he will how them on what we call a
batting average league, howing them the top or
bottom of the Ii t.
PLA Y METER: It eem that would be the
operator' job to do a thing like that, rather than
-'ir tI"''':st
'ai·~1ai
.,.
SUPER FAST o SUPER FUN
say
"AirHi-Lr'
PULSATING ACTION in an
AIR CUSHION GAME
• Plays From One End
• Place Against a Wall
• Maximum Play -
Minimum Space
Now on location -
a reported super
earner. Players
quickly recognize
this newest second
generation
Air Game.
the location owner having to worry with it.
GROOM: No, thi i the per on who is employed by
the brewer because he will be monitoring the whole
of the operation and there will be lots of them, 10 or
12 supplier , one national brewer.
PLA Y METER: In other words he will be dealing
with 10 or 12 different route concern?
GROOM: Ea ily. And they can range throughout
the country.
PLAY METER: Then you are not insulted by these
people and you welcome them?
GROOM: I personally welcome them because I
believe that they, the companies who will survive,
will be those who are most efficient who buy
correctly, who control effectively service and
collections. After all, one of the biggest problems of
the industry i the pilferage. And it is a question of
surveillance of these particular items which insures
that that which is in the cash box is divided
correctly .
PLAY METER: Who watches out for that?
GROOM: That is the job of the operating company.
PLAY METER: How does he convince the brewery
people that they are getting their fair share?
GROOM: Well, to a very large extent most of the
national brewer have a pretty good idea today of
t he amount of revenue they should be getting from
coin -operated equipment, whether it be a jukebox
or a fruit machine. They set a par value per house
or per outlet and if the operator supplying that
particular house falls below the par then they are
given a warning and either the system must be
changed, in which ca e they can save the ite, or
they will lose the ite.
PLAY METER: Well, at least they get a warning.
GROOM: One of the leading people in this field is
Polite Brewer, which is the largest brewer in this
country, and they have a monitoring system run by
an expert on extracting the highest po ible
revenue from each location.
PLA Y METER: How doe this situation with a very
dominant brewing concern affect your commi sion
arrangements? Do you have to give more to keep
them happy?
GROOM: No, our terms of upply --and here again I
think we hould divide or eparate music from fru it
machine or A WP machine ...
PLAY METER: There i a different commission
tructure exi ting between music and gaming
device ?
GROOM: Ye ,indeed, becau e we are, as operators
of amusement and prize machines controlled by the
gaming board, which controls licensing of operating
companie . In order to become an operator you
have to be approved by the gaming board, which is
a governmental body.
.
PLA Y METER: What do you have to do to be
approved by the gaming board?
GROOM: They examine your record and your
company organization.
PLA Y METER: If everything i in order and you
can assure them that you can adequately run your
busine ,you won't have any problem getting your
license. i that correct'F O-r are th rul e and
regulations more tringent than that?
GROOM: The rul
and regulation are very
tringent. For in tance, every member of my own
(Continued on page 46 )
Future scanning projects are planned by the International Arcade Museum Library (IAML).