Play Meter

Issue: 1976 February - Vol 2 Num 2

PLAY METER: How does that affect your
relationship with them? Does this intermediary
consultant come in and tell you what to do?
GROOM: He may well play one off against the
other, but it is quite a good thing to have somebody
who knows both sides of the operational field, the
brewery field as well as our own.
PLAY METER: So he acts as a liaison then?
GROOM: Liaison is t he word yes.
PLAY METER: But who pays him?
GROOM: The brewery pays him. The brewer
employs him.
PLA Y METER: What are your feelings about these
people?
GROOM: I welcome them .
PLA Y METER: Becau e it gives the brewery a
better understanding of the problems on a day to
day ba i ?
GROOM: Well, I think that if the brewers employ
the right type of person who is honest and fair, he
can extract more revenue for the brewer because of
the inefficiencies of the operating compaines that
supply brewers over here.
PLA Y METER: How does he do that? Does he keep
that close an eye on the operators?
GROOM: Yes he will monitor locations. He wil
monitor the performance of the individual house.
He will monitor by howing to the supplier of the
brewer--of which there may be 10 or 12 approved
upplier --he will how them on what we call a
batting average league, howing them the top or
bottom of the Ii t.
PLA Y METER: It eem that would be the
operator' job to do a thing like that, rather than
-'ir tI"''':st
'ai·~1ai
.,.
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the location owner having to worry with it.
GROOM: No, thi i the per on who is employed by
the brewer because he will be monitoring the whole
of the operation and there will be lots of them, 10 or
12 supplier , one national brewer.
PLA Y METER: In other words he will be dealing
with 10 or 12 different route concern?
GROOM: Ea ily. And they can range throughout
the country.
PLAY METER: Then you are not insulted by these
people and you welcome them?
GROOM: I personally welcome them because I
believe that they, the companies who will survive,
will be those who are most efficient who buy
correctly, who control effectively service and
collections. After all, one of the biggest problems of
the industry i the pilferage. And it is a question of
surveillance of these particular items which insures
that that which is in the cash box is divided
correctly .
PLAY METER: Who watches out for that?
GROOM: That is the job of the operating company.
PLAY METER: How does he convince the brewery
people that they are getting their fair share?
GROOM: Well, to a very large extent most of the
national brewer have a pretty good idea today of
t he amount of revenue they should be getting from
coin -operated equipment, whether it be a jukebox
or a fruit machine. They set a par value per house
or per outlet and if the operator supplying that
particular house falls below the par then they are
given a warning and either the system must be
changed, in which ca e they can save the ite, or
they will lose the ite.
PLAY METER: Well, at least they get a warning.
GROOM: One of the leading people in this field is
Polite Brewer, which is the largest brewer in this
country, and they have a monitoring system run by
an expert on extracting the highest po ible
revenue from each location.
PLA Y METER: How doe this situation with a very
dominant brewing concern affect your commi sion
arrangements? Do you have to give more to keep
them happy?
GROOM: No, our terms of upply --and here again I
think we hould divide or eparate music from fru it
machine or A WP machine ...
PLAY METER: There i a different commission
tructure exi ting between music and gaming
device ?
GROOM: Ye ,indeed, becau e we are, as operators
of amusement and prize machines controlled by the
gaming board, which controls licensing of operating
companie . In order to become an operator you
have to be approved by the gaming board, which is
a governmental body.
.
PLA Y METER: What do you have to do to be
approved by the gaming board?
GROOM: They examine your record and your
company organization.
PLA Y METER: If everything i in order and you
can assure them that you can adequately run your
busine ,you won't have any problem getting your
license. i that correct'F O-r are th rul e and
regulations more tringent than that?
GROOM: The rul
and regulation are very
tringent. For in tance, every member of my own
(Continued on page 46 )
operating
Illinois operator persuades
council to lift pinball ban
When Orma Johnson Mohr in -
herited Johnson Vending Service
after the death of her husband in
1958, the city of Rock Island, III.,
had just recently outlawed pinball
machines, primarily because of an
Illinois Supreme Court ruling that
labeled the games as gambling
devices .
In mid -January, Ms . Mohr, now a
veteran vending and music and
games operator, spearheaded a
drive that resulted in the Rock Island
City Council lifting its 18-year ban
against pingames.
" Of course," Ms . Mohr demurrs,
" pinball's a lot different today ." The
machines prevalent in Illinois at the
time Rock Island banned pinball,
she explains, were "bingo" type,
while today most people enjoy
playing the skill -oriented flipper
games .
Shortly before the end of Decem-
ber, Ms. Mohr asked the city council
to eliminate the pinball ban from tha
city code, causing the immediate
opposition to the proposal from the
city' s police chief .
The chief strongly recommended
rejection of Ms . Mohr's proposal on
grounds that pinball is a form of
gambling , but Ms . Mohr successful -
ly countered his arguments by
contending that pinball is a game of
skill. On the night she made her
strongest pitch to the council, she
brought a game into the council
chambers to prove her point.
Public support, Ms . Mohr said,
was fast in coming and overwhelm -
ingly in her favor . The city's two
newspapers carried front page arti-
cles about the proposal and editori-
als favoring a lift of the ban, citing
the amusement aspects of the
game . The papers also disputed the
claims of opponents that installing
pingames in local amusement cen -
ters would create gathering spots
for troublesome youths .
As debate on the issue progres-
sed, the city council made it
apparent it favored elimination of
the anti-pinball ordinance with the
provision that the machines be
registered and licensed in the same
way as pool tables and jukeboxes.
Ms . Mohr said she did not object to
such a proposal, noting that other
cities in the same area of the state
that permitted pinball were reaping
revenue increases because of it.
When the council voted to lift the
ban in mid -January, Ms . Mohr was
not overly surprised. " After all,
what can you do?" she remarked .
Although she knew nothing about
the coin machine business when her
first husband died, Ms. Mohr has
gone on to become a successful
operator and active state and na-
tional association member. She is
presently married to Leo Mohr,
proprietor of the Bring 'Er In restau -
rant and nightclub located just
outside Rock Island .
MANHA TTAN BOROUGH Presi-
dent Percy Sutton (left) swears in
the 1976 officers of the Music and
Amusement Association of New
York, from left, President Irving
Holzman, Dolene Industries Inc.,
Hicksville; Vice Presiden t Sam
Schwartz, Lincoln Amusement,
Brooklyn; and Treasurer Stanley
Leibowitz, Lido Vending Corp .,
Bayside. After the installation, the
officers and Sutton discussed legal-
izing pingames in NYC, revising the
Uniform Commercial Code, giving
the amusement industry in NYC an
economic boost and changing the
public 's conception of the industry
image.
(Cosmopolitan Concepts)
PlAt' ItfETER
15

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