Music Trade Review
Issue: 1954 Vol. 113 N. 7 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
included a specially designated Stein-
way Centennial rose, bouquets of which
were sent to all purchasers of new
pianos during the Centennial year;
special wallpaper and matching fabric-
were designed by F. Schumacher &
Co. for Nationwide distribution; a
$2,000 Steinway Piano Scholarship
competition, conducted by the National
Federation of Music Clubs provided
season-long publicity tie-ins across the
nation, as did the special "Art In-
spired by Music" contest conducted in
schools throughout the country by
Scholastic Magazines, a horse race
in New Orleans was designated the
Steinway Centennial Futurity; a com-
memorative vase designed by Steuben
Glass was displayed in dealers' stores;
Centennial booklets, papier mache
plaques, keyboards, and dealer kits
were some of the materials utilized by
dealers for window and showroom
displays.
H. & A. Selmer Sells t h e
Jesse French Plant in N e w c a s t l e , I n d .
The Jesse French piano factory in
Newcastle, Ind., has been sold by H.
& A. Selmer, Inc., Elkhart, Ind., to the
Newcastle Products Inc., manufacturers
of modern-fold doors.
The plant has approximately 100,000
square feet of floor space and five
acres of land. Sixty thousand feet of
this floor space and five acres of land
have been under lease to Newcastle
Products, Inc., for a number of years
and were sold to that firm last fall.
The new location for the Jesse
French piano plant has not as yet
been announced and piano manufac-
turing will continue at the present lo-
cation until it is necessary to clear the
building for occupancy by the new
owners on December 31, 1954.
ELECTRONIC BELLS
or TUBULAR CHIMES?
MAKES
BOTH /
Story & Clark Corner Piano
Displayed at Art Institute
Story & Clark's unique "corner
piano", Style J Coronet spinet was the
only piano chosen by Chicago's Art
Institute for display at their recent De-
signer-Crafstmen Exhibition — consid-
SINGLE BELLS-PEALS
CARILLONIC SETS
T H t STORY & CLARK CORNER PIANO.
ered one of the most important events
in all America in the field of craft-
manship anl design.
The Coronet Spinet was selected by
the Institute because of its unique de-
sign—the only piano in the world spe-
cifically designed for corner place-
ment.
The Style J Coronet Spinet was de-
signed for Story & Clark by Joseph
Palma, senior partner of Palma-Knapp
Associates, and Professor of Product
Design at the world famous school of
the Art Institute.
The Style J Spinet has received en-
thusiastic editorial comment from
many national magazines, including
Better Homes & Gardens, House &
Garden, House Beautiful, Time and
Business Week. It is available in
Mahogany, Limed Oak, Blond and
Ebony finishes.
THE MUSIC TRADE REVIEW, JULY, 1954
Regardless of the type of instrument
or the size of their budget, you'll be
able to fill the needs of every pros-
pect with Maas' long and complete
line of bells, chimes and accessories.
The more than 21,000 installations
prove that Maas Chimes and Bells
are in greater demand than all other
makes. If you are not selling the
Maas line at present, it will pay you
to investigate this extra profit oppor-
tunity. Our extensive national adver-
tising, merchandising helps and pros-
pect developer makes selling easy.
Write for catalog and
complete information
world's finest electronic
carillon . . . beautiful
bell tones never before
achieved, always sounds
in tune.
CATHEDRAL CHIMES
unsurpassed in the tubu-
lar chime field . . . remark-
able depth and warmth.
For inside use with organ
and outside amplification.
THE V I B R A C H I M E
Pure, sweet bell tones that
can be played with organ
for inside use, as tower
carillon, or both. The first
self-contained, and the
world's largest selling ^
electronic bell instrument.
Dept. I I , 3015 Casitas Avenue
Los Angeles 39, California
included a specially designated Stein-
way Centennial rose, bouquets of which
were sent to all purchasers of new
pianos during the Centennial year;
special wallpaper and matching fabric-
were designed by F. Schumacher &
Co. for Nationwide distribution; a
$2,000 Steinway Piano Scholarship
competition, conducted by the National
Federation of Music Clubs provided
season-long publicity tie-ins across the
nation, as did the special "Art In-
spired by Music" contest conducted in
schools throughout the country by
Scholastic Magazines, a horse race
in New Orleans was designated the
Steinway Centennial Futurity; a com-
memorative vase designed by Steuben
Glass was displayed in dealers' stores;
Centennial booklets, papier mache
plaques, keyboards, and dealer kits
were some of the materials utilized by
dealers for window and showroom
displays.
H. & A. Selmer Sells t h e
Jesse French Plant in N e w c a s t l e , I n d .
The Jesse French piano factory in
Newcastle, Ind., has been sold by H.
& A. Selmer, Inc., Elkhart, Ind., to the
Newcastle Products Inc., manufacturers
of modern-fold doors.
The plant has approximately 100,000
square feet of floor space and five
acres of land. Sixty thousand feet of
this floor space and five acres of land
have been under lease to Newcastle
Products, Inc., for a number of years
and were sold to that firm last fall.
The new location for the Jesse
French piano plant has not as yet
been announced and piano manufac-
turing will continue at the present lo-
cation until it is necessary to clear the
building for occupancy by the new
owners on December 31, 1954.
ELECTRONIC BELLS
or TUBULAR CHIMES?
MAKES
BOTH /
Story & Clark Corner Piano
Displayed at Art Institute
Story & Clark's unique "corner
piano", Style J Coronet spinet was the
only piano chosen by Chicago's Art
Institute for display at their recent De-
signer-Crafstmen Exhibition — consid-
SINGLE BELLS-PEALS
CARILLONIC SETS
T H t STORY & CLARK CORNER PIANO.
ered one of the most important events
in all America in the field of craft-
manship anl design.
The Coronet Spinet was selected by
the Institute because of its unique de-
sign—the only piano in the world spe-
cifically designed for corner place-
ment.
The Style J Coronet Spinet was de-
signed for Story & Clark by Joseph
Palma, senior partner of Palma-Knapp
Associates, and Professor of Product
Design at the world famous school of
the Art Institute.
The Style J Spinet has received en-
thusiastic editorial comment from
many national magazines, including
Better Homes & Gardens, House &
Garden, House Beautiful, Time and
Business Week. It is available in
Mahogany, Limed Oak, Blond and
Ebony finishes.
THE MUSIC TRADE REVIEW, JULY, 1954
Regardless of the type of instrument
or the size of their budget, you'll be
able to fill the needs of every pros-
pect with Maas' long and complete
line of bells, chimes and accessories.
The more than 21,000 installations
prove that Maas Chimes and Bells
are in greater demand than all other
makes. If you are not selling the
Maas line at present, it will pay you
to investigate this extra profit oppor-
tunity. Our extensive national adver-
tising, merchandising helps and pros-
pect developer makes selling easy.
Write for catalog and
complete information
world's finest electronic
carillon . . . beautiful
bell tones never before
achieved, always sounds
in tune.
CATHEDRAL CHIMES
unsurpassed in the tubu-
lar chime field . . . remark-
able depth and warmth.
For inside use with organ
and outside amplification.
THE V I B R A C H I M E
Pure, sweet bell tones that
can be played with organ
for inside use, as tower
carillon, or both. The first
self-contained, and the
world's largest selling ^
electronic bell instrument.
Dept. I I , 3015 Casitas Avenue
Los Angeles 39, California
Future scanning projects are planned by the International Arcade Museum Library (IAML).