Music Trade Review

Issue: 1954 Vol. 113 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
included a specially designated Stein-
way Centennial rose, bouquets of which
were sent to all purchasers of new
pianos during the Centennial year;
special wallpaper and matching fabric-
were designed by F. Schumacher &
Co. for Nationwide distribution; a
$2,000 Steinway Piano Scholarship
competition, conducted by the National
Federation of Music Clubs provided
season-long publicity tie-ins across the
nation, as did the special "Art In-
spired by Music" contest conducted in
schools throughout the country by
Scholastic Magazines, a horse race
in New Orleans was designated the
Steinway Centennial Futurity; a com-
memorative vase designed by Steuben
Glass was displayed in dealers' stores;
Centennial booklets, papier mache
plaques, keyboards, and dealer kits
were some of the materials utilized by
dealers for window and showroom
displays.
H. & A. Selmer Sells t h e
Jesse French Plant in N e w c a s t l e , I n d .
The Jesse French piano factory in
Newcastle, Ind., has been sold by H.
& A. Selmer, Inc., Elkhart, Ind., to the
Newcastle Products Inc., manufacturers
of modern-fold doors.
The plant has approximately 100,000
square feet of floor space and five
acres of land. Sixty thousand feet of
this floor space and five acres of land
have been under lease to Newcastle
Products, Inc., for a number of years
and were sold to that firm last fall.
The new location for the Jesse
French piano plant has not as yet
been announced and piano manufac-
turing will continue at the present lo-
cation until it is necessary to clear the
building for occupancy by the new
owners on December 31, 1954.
ELECTRONIC BELLS
or TUBULAR CHIMES?
MAKES
BOTH /
Story & Clark Corner Piano
Displayed at Art Institute
Story & Clark's unique "corner
piano", Style J Coronet spinet was the
only piano chosen by Chicago's Art
Institute for display at their recent De-
signer-Crafstmen Exhibition — consid-
SINGLE BELLS-PEALS
CARILLONIC SETS
T H t STORY & CLARK CORNER PIANO.
ered one of the most important events
in all America in the field of craft-
manship anl design.
The Coronet Spinet was selected by
the Institute because of its unique de-
sign—the only piano in the world spe-
cifically designed for corner place-
ment.
The Style J Coronet Spinet was de-
signed for Story & Clark by Joseph
Palma, senior partner of Palma-Knapp
Associates, and Professor of Product
Design at the world famous school of
the Art Institute.
The Style J Spinet has received en-
thusiastic editorial comment from
many national magazines, including
Better Homes & Gardens, House &
Garden, House Beautiful, Time and
Business Week. It is available in
Mahogany, Limed Oak, Blond and
Ebony finishes.
THE MUSIC TRADE REVIEW, JULY, 1954
Regardless of the type of instrument
or the size of their budget, you'll be
able to fill the needs of every pros-
pect with Maas' long and complete
line of bells, chimes and accessories.
The more than 21,000 installations
prove that Maas Chimes and Bells
are in greater demand than all other
makes. If you are not selling the
Maas line at present, it will pay you
to investigate this extra profit oppor-
tunity. Our extensive national adver-
tising, merchandising helps and pros-
pect developer makes selling easy.
Write for catalog and
complete information
world's finest electronic
carillon . . . beautiful
bell tones never before
achieved, always sounds
in tune.
CATHEDRAL CHIMES
unsurpassed in the tubu-
lar chime field . . . remark-
able depth and warmth.
For inside use with organ
and outside amplification.
THE V I B R A C H I M E
Pure, sweet bell tones that
can be played with organ
for inside use, as tower
carillon, or both. The first
self-contained, and the
world's largest selling ^
electronic bell instrument.
Dept. I I , 3015 Casitas Avenue
Los Angeles 39, California
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Workshops at ASPT Convention Prove
Helpful to over 500 Members Present
VER 500 members of the Ameri-
O
ican Society of Piano Technicians
met at the Palmer House, Chicago, 111.,
on July 5th, 6th, 7th and 8th at the
annual convention of that organization.
The national president, Willard B.
Davis, opened the festivities and the
committee assisting him was comprised
of Herbert Heldt, state officer; Robert
Hayward. administrator, and Leslie J.
Hoskins, executive secretary. The other
officers were Percy W. Gatz. vice-pres-
ident; Robert N. Lutzen, treasurer;
and Ralph A. Kingsbury, recording
secretary.
The regional directors attending
were Erroll P. Growl, Athol, Mass.;
Herbert Kilinski, Miami, Fla.; Harry
W. Hughes, Houston, Tex.; and Robert
L. Bobst. Vancouver, Wash.
On Monday, July 5th, an address
of welcome was made by Herbert
Heldt. president of the Chicago Chap-
ter, and the national president, Willard
B. Davis, was the keynoter. Chicago
Night was held on that evening, with
a lot of fun and entertainment.
On Tuesday. July 6th, the workshops
opened at 8:30 AM and adjourned at
11 :30 AM. At 1 PM there was an
assembly and Advertising and Business
Promotion by Alfred H. Utterberg and
panel. In the afternoon, Dr. Arthur C.
Becker. DePaul University, addressed
the members on"Is Professional Piano
Service Better?" and later. Miss E.
McCurdy of the Illinois Bell Tele-
phone Co. talked on "The Man On My
Line." At 7:54 PM there was a public
piano clinic and tone test.
On Wednesday, July 7th, the work-
shops were opened as usual in the
morning and there was a meeting at
1:30 on "What the Better Business
Bureau Can Do for You" and at 2:30
PM Dr. William Braid White talked
on "Problems of Piano Scaling."
The election of officers and the
selection of the 1956 Convention city
took place that afternoon.
Thursday. July 8th, was given over
to more workshops and a technical for-
um and panel discussion, and on Friday
the members assembled at 8:30 AM
and were taken on a tour of the piano
factory of the W. W. Kimball Co.
dent, Thelma Markum, vice-president.
Pauline Miller, recording secretary,
Anne Smith, corresponding secretary.
OFFICE R S
1954-1955
President—Percy W. Gatz,
White Plains, N. Y.
Vice-President—(leorpe T ockhart,
Northville, Mich.
Treasurer—K. N. Iaitzen,
Seottsburg, Ind.
Secretary—O. Raymond 1" easter.
Milwaukee, Wis.
for members only in the Crystal Room.
There was also a Thursday business
meeting held in the same room.
Technical Workshops
PERCY W. GATZ
Helen Kingsbury, treasurer and Bertha
Short, parlimentarian.
Willard Davis, the national presiednt,
addressed them on Monday. Mrs. Her-
bert Heldt talked to them on Tuesday,
and at 11 :45 AM there was a bus tour
with luncheon at Honey Bear Farm,
Genoa City, Wis.
On Wednesday, July 7th, in the
morning there was a business session
Technical workshops, which were
held during the week, were on action
work, action repairing and building, by
Robert Musser. spinet action regulating
by Clifford Geers. grand action regu-
lating by William Hupfer.
On Tuesday (here were bridge and
soundboard repairs by Carl Moeller.
Wednesday string procedure by Erwin
Otto. Thursday string bearing, sound-
board crown and relation of strings,
plate and board by Edward Volz.
The workshops pitch raising, fine
tuning and voicing were carried on by
Raymond Feaster, fine tuning by Her-
bert Heldt, voicing by Charles Freder-
ick Stein and electronic evaluation of
tone by Percy W. Gatz,
Key covering was demonstrated by
Forrest Steward and Kai Okada.
Lucien Wulsin Addressed Technicians
at San Francisco Chapter Meeting
When in San Francisco recently
Lucien Wulsin, president of the Bald-
cisco Chapter of the American Society
of Piano Technicians during their ad-
LUCIEN WULSIN
ADDRESSES
THE
TUNER
TECHNICIANS
IN
SAN FRANCISCO
Women's Auxiliary Meetings
During the week, the Women's
Auxiliary held their meeting, guided
by Edith Ann Davis, national presi-
win Piano Co. Cincinnati, Ohio, ad-
dressed the members of the San Fran-
vaneed Piano rebuilding course.
He is shown with the group.
THE MUSIC TRADE REVIEW, JULY, 1954

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