Music Trade Review
Issue: 1954 Vol. 113 N. 5 - Page 24
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
American Piano Supply Co. is Purchased
by John Schadler & Sons; Vaughn Manager
Announcement has been made by W.
B. McKibbin, Vice-President of the
American Piano Supply Co., which has
been a division of Hammacher, Schlem-
mer & Co. for many years, that the
company has now been sold to John
Schadler & Sons, who have purchased
the name and inventory of the company
which is now located at 889 Broadway
at 19th St., New York.
The head of John Schadler & Sons
is John Schadler who at one time was
connected with Hammacher, Schlem-
mer & Co. with whom he started when
they were located on the Bowery. In
1927 Mr. Schadler left the organization
and opened his own business dealing
in hardware supplies. Mr. Schadler
was always primarily a piano supply
Both of these boys are graduates of
Cornell University and both served in
World War II, Edward J. Schadler be-
coming a Lieutenant Senior Grade in
the Navy and John Schadler. Jr., a
Major in the Army, where they saw ac-
tive service overseas. Previous to his
service in the Army, John Jr. spent
fourteen years with the Esso Standard
Oil Co. Edward J. Schadler joined his
father in 1947 and John Jr. in August
of 1952.
In connection with the purchase of
the company. Mr. Schadler, Sr.. an-
nounced that John J. Vaughn, who has
ERIC PERERS
been manager of the business for sev-
eral years, will remain as manager
in a central locality which will be con-
and that Eric Perers will also continue
venient for both the piano manufactur-
as western representative with head-
ing and the piano technician industries
in the east.
Elkay Products Co. Issues
Big Catalog on 25 Anniversary
JOHN SCHADLER SR. AND HIS TWO SONS, EDWARD J. AND JOHN SCHADLER, JR.
man. He started with Alfred Dolge &
Son when they were located in 13th
Street, where he stayed for two years,
and in 1898 joined the Hammacher,
Schlemmer organization. Since 1927 he
JOHN
J.
VAUGHN
has been conducting a very successful
hardware supply business and in re-
cent years has been joined by his two
sons, Edward J. Schadler and John
Schadler, Jr.
24
quarters in Chicago. Mr. Perers has
been with the American Piano Supply
Co. for over 20 years.
Mr. Schadler also stated that the
company will again have the agency
for Fly Brand tuning pins which are
imported from Germany, and that they
will also stock a complete assortment
of piano parts, felts, cloths, etc., for
the benefit of the technicians trade, in
addition to the full line for the manu-
facturers.
The American Piano Supply Co. was
organized in 1915 to carry on the
supply business formed by the Ameri-
can Felt Co. It was purchased by Ham-
macher, Schlemmer & Co. in 1927 at
the time that the latter company was
located at 13th St. and Fourth Ave.
The company will be continued under
its usual name as the American Piano
Supply Co., a division of John Schad-
ler & Sons, and for the present the
headquarters of the company will re-
main at 889 Broadway, New York City.
Some time in the future Mr. Schadler
plans to combine the entire business
The Elkay Products Co., 323 West
16th Street, New York, N. Y. is cele-
brating its 25 years of continuous man-
ufacturing of Moving and Storage Sup-
plies by making available to the trade
the largest catalog in its history. This
1954 Supply Catalog contains 54 pages,
listing over 1000 items that are essen-
tial for safer moving and storage and
easier piano handling.
The new Anniversary issue includes
informative sections on two new mov-
ing pads with their many special fea-
tures, such as, nylon thread for extra
strength, reinforced binding for dura-
bility and lock stitching for long life.
The catalog has been designed as an
easy to use buyers manual and it is
completely illustrated and contains de-
tailed specifications to enable the buy-
er to order by mail.
Besides many items that have been
leading sellers with Elkay customers
for many years, this catalog includes
a number of new items that are sure
to be money savers and profit makers.
Among these are: the "Traveler" com-
bination khaki and multi-color pad and
the value pack "400 Supreme" pad
for discriminating buyers who demand
the best; parachute cord ties and slings,
army cartridge straps, new "Expando"
sling ties, block and fall for piano-
movers, plastic piano covers, double
ball race dolly csaters and dolly trucks
and light weight magnesium appliance
truck.
THE MUSIC TRADE REVIEW, MAY, 1954
American Piano Supply Co. is Purchased
by John Schadler & Sons; Vaughn Manager
Announcement has been made by W.
B. McKibbin, Vice-President of the
American Piano Supply Co., which has
been a division of Hammacher, Schlem-
mer & Co. for many years, that the
company has now been sold to John
Schadler & Sons, who have purchased
the name and inventory of the company
which is now located at 889 Broadway
at 19th St., New York.
The head of John Schadler & Sons
is John Schadler who at one time was
connected with Hammacher, Schlem-
mer & Co. with whom he started when
they were located on the Bowery. In
1927 Mr. Schadler left the organization
and opened his own business dealing
in hardware supplies. Mr. Schadler
was always primarily a piano supply
Both of these boys are graduates of
Cornell University and both served in
World War II, Edward J. Schadler be-
coming a Lieutenant Senior Grade in
the Navy and John Schadler. Jr., a
Major in the Army, where they saw ac-
tive service overseas. Previous to his
service in the Army, John Jr. spent
fourteen years with the Esso Standard
Oil Co. Edward J. Schadler joined his
father in 1947 and John Jr. in August
of 1952.
In connection with the purchase of
the company. Mr. Schadler, Sr.. an-
nounced that John J. Vaughn, who has
ERIC PERERS
been manager of the business for sev-
eral years, will remain as manager
in a central locality which will be con-
and that Eric Perers will also continue
venient for both the piano manufactur-
as western representative with head-
ing and the piano technician industries
in the east.
Elkay Products Co. Issues
Big Catalog on 25 Anniversary
JOHN SCHADLER SR. AND HIS TWO SONS, EDWARD J. AND JOHN SCHADLER, JR.
man. He started with Alfred Dolge &
Son when they were located in 13th
Street, where he stayed for two years,
and in 1898 joined the Hammacher,
Schlemmer organization. Since 1927 he
JOHN
J.
VAUGHN
has been conducting a very successful
hardware supply business and in re-
cent years has been joined by his two
sons, Edward J. Schadler and John
Schadler, Jr.
24
quarters in Chicago. Mr. Perers has
been with the American Piano Supply
Co. for over 20 years.
Mr. Schadler also stated that the
company will again have the agency
for Fly Brand tuning pins which are
imported from Germany, and that they
will also stock a complete assortment
of piano parts, felts, cloths, etc., for
the benefit of the technicians trade, in
addition to the full line for the manu-
facturers.
The American Piano Supply Co. was
organized in 1915 to carry on the
supply business formed by the Ameri-
can Felt Co. It was purchased by Ham-
macher, Schlemmer & Co. in 1927 at
the time that the latter company was
located at 13th St. and Fourth Ave.
The company will be continued under
its usual name as the American Piano
Supply Co., a division of John Schad-
ler & Sons, and for the present the
headquarters of the company will re-
main at 889 Broadway, New York City.
Some time in the future Mr. Schadler
plans to combine the entire business
The Elkay Products Co., 323 West
16th Street, New York, N. Y. is cele-
brating its 25 years of continuous man-
ufacturing of Moving and Storage Sup-
plies by making available to the trade
the largest catalog in its history. This
1954 Supply Catalog contains 54 pages,
listing over 1000 items that are essen-
tial for safer moving and storage and
easier piano handling.
The new Anniversary issue includes
informative sections on two new mov-
ing pads with their many special fea-
tures, such as, nylon thread for extra
strength, reinforced binding for dura-
bility and lock stitching for long life.
The catalog has been designed as an
easy to use buyers manual and it is
completely illustrated and contains de-
tailed specifications to enable the buy-
er to order by mail.
Besides many items that have been
leading sellers with Elkay customers
for many years, this catalog includes
a number of new items that are sure
to be money savers and profit makers.
Among these are: the "Traveler" com-
bination khaki and multi-color pad and
the value pack "400 Supreme" pad
for discriminating buyers who demand
the best; parachute cord ties and slings,
army cartridge straps, new "Expando"
sling ties, block and fall for piano-
movers, plastic piano covers, double
ball race dolly csaters and dolly trucks
and light weight magnesium appliance
truck.
THE MUSIC TRADE REVIEW, MAY, 1954
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