Music Trade Review

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South Stales Dealers Attend
Wurlitzer Organ Meeting
A Wurlitzer Organ Regional Meeting
was held recently in Atlanta, Ga. This
meeting, called by Wurlitzer Organ
Sales Manager, Don Manchester, was at-
tended by dealers from North Carolina.
South Carolina, Georgia, Florida, Ala-
bama, Mississippi, and Tennessee. The
format followed that of previous Re-
gional meetings—a musical presentation
of the full line of Wurlitzer organs
from the Spinette to the Traditional and
Contemporary Models and culminating
with the new Wurlitzer Concert Model
Organ.
Following this there was a down-to-
earth talk on "Salesmanship". Mr.
Manchester presented the successful
merchandising plans for Wurlitzer Or-
gans stressing the three major promo-
tions, Easy-to Play, Teaching and Rent-
al. On each of these subjects dealers
entered into an active and productive
open forum type of discussion at the
conclusion of Mr. Manchester's talk.
Highlighted during the Meeting was
the new Wurlitzer Organ Play-by-Color
promotion which features Wolfe's Play-
by-Color music for right hand melody
and the Easy-Chord for left hand ac-
companiment.
Program and meetings were conclud-
ed with a dinner and entertainment,
featuring Jack Almund at the Wurlitzer
Contemporary Organ.
Host Dealer for the occasion was Otis
Baskette and the entire proceedings were
carried out at the Atlanta Biltmore
Hotel.
AMC Quoted and
Commended for Editorial
The American Music Conference re-
cently distributed an editorial to news-
papers throughout the country entitled
"Give the Child a Challenge". It was a
shortened version of a script dealing
with character building activities in the
lives of children as demonstrated by the
increasing concern over the wildness of
teenagers and which was used by more
stations then and script the AMC ever
heard of.
The first comment with a reproduction
of the editorial was made by the Mont-
pielier, Vt. "Argus" in which the AMC
was given due credit.
FOR PIANO NEWS
SOUTHERN DEALERS WHO ATTENDED WURLITZER ORGAN REGIONAL
SEASON'S
GREETINGS
for a
ESTABLISHED '865
INCORPORATED 1903
CELEBRATED WICKHAM PLATES
THE REVIEW
THE MUSIC TRADE REVIEW, DECEMBER, 1954
35