Music Trade Review

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Casey Schneider's Promotional
Methods Swells His Tuning Business
Conducting a tuner-technician busi-
ness on a very high promotional plane
has been found very profitable by
blem of the society and under his name
the slogan "A Piano in tune is an in-
spiration to play and a delight to
three brass pedals and a complete
closing fallboard. It is furnished in
satin ebony, mahogany, maple, walnut,
blond mahogany and blond oak.
Besides being 41% inches high, it is
2-M/i> inches deep with a width of
CASEY SCHNEIDER
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SOME MODERN PROMOTION BLOTTERS USED BY CASEY SCHNEIDER.
(iasey Schneider of Milwaukee. Wis.
In the accompanying illustration is
shown two of the modern pieces of
publicity which have been used by Mr.
Schneider to a great advantage. Both
of these are sent to customers and pros-
pective customers in the form of a
blotter and at the same time he uses
an order blank which contains the esti-
mated basic charges for all general
services. These include the tuning of
all styles of pianos, special rates on
regular, yearly, and periodic service
schedules, proper charges for raising
pitch one-quarter tone, one-half tone or
more than one-half tone, also a charge
for lowering the pitch if necessary.
There is also a minimum charge for
estimates or service call and a long list
of charges for action servicing, for re-
placement parts and miscellaneous
items.
hear."'
This is the estimate blank which is
copyrighted by the A.S.P.T. of Wiscon-
sin. Inc. and leaves no question as to
what the proper charges should be for
the various items referred to above.
Tonemasler by Gulbransen Co.
Has Scale Over Forty Inches
571/2 inches. It has been introduced
particularly to meet what seems to be
a growing demand for an instrument
over 40 inches in height and equipped
wilh a direct-blow action.
Wurlilzer Pianos Selected by
A Teachers Coll. Prof. Music
Two Wurlitzer Model 2900 pianos
The Gulbransen Co.. Melrose Park.
were recently selected at the DeKalb
111., has recentlv announced a new Factory of the Hudolph Wurlitzer Co.
GULBRANSEN TONEMASTER
On the back of the estimate blank
there are three paragraphs pointing out
41% inch piano to be known as the
what the American Society of Piano
"Tonemaster."
Technicians represents, also the em-
This is a full 88-note piano, has
to be shipped to the Iowa State Teach-
ers College for use in the Music De-
partment.
Max Walker, a member of the firm
of Goodwin Music, Inc., prominent
dealer of Waterloo. la., recently ac-
companied Karl Holvik Professor of
Music at the Teachers College at Cedar
Falls. Iowa, on a trip to the DeKalb
plant where Wurlitzer pianos are made.
They made an extensive tour of the
plant, during which time they had an
opportunity to observe every operation
that is essential in the construction of
Wurlitzer pianos.
24
THE M U S I C TRADE REVIEW, J A N U A R Y , 1 9 4