Music Trade Review

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Four Thousand Visit New Warehouse
of the Valley Piano and Radio Co.
The Valley Piano and Radio Co., one
of the leading music dealers in the
state of North Dakota, recently cele-
brated p. grand opening at their new
EXTERIOR
VIEW
OF THE VALLEY
location at 202 DeMers Street, in
Grand Forks. The Grand opening,
which lasted five days drew a capacity
crowd of customers and friends from
miles around.
The Valley Piano and Radio Co..
which carries as-its slogan . . . "Your
Piano Consultant For Over 30 Years"
. . . did a remarkable job of redec-
orating the building, their new loca-
tion, which was, at one time, a ware-
house.
PIANO & RADIO CO.
OFFICIALS
OF THE
Benton Larson, president of the firm,
and his staff of personnel planned a
very interesting celebration which fea-
tured the awarding of a 20 inch tele-
vision set to a lucky visitor the final
night. During the grand opening, a
reported 4000 ladies visited the store
and were awarded lovely roses by the
Jenkins Music Conference Attended
by Music Teachers and Directors
The most successful Conference on
Music Materials ever sponsored by the
Jt-nkins Music Co.. Kansas City. Mo..
HOWARD
KASSCHAU
kins house in Kansas City.
A highlight of the conference was
a musicale \^ ednesday night. August
OF RIDGEWOOD, N. J. PLAYING THE
CHORAL GROUP—DR. MARIO SALVADOR
was concluded August 8, following six
days of sessions attended by more than
275 music teachers and directors.
\X ith nationally-known artists, direc-
tors, teachers and composers conduct-
ing the meetings, teachers in the fields
of voice, choral work, piano and or-
gan heard the cream of new work
published in the last year played and
discussed by experts.
Conference sessions were held in the
air-conditionel auditorium in the head-
quarters store of the four-state Jen-
THE MUSIC TRADE REVIEW. SEPTEMBER. 1953
firm. One of the most unique ideas jof
the opening was having the guests reg-
ister their names and also the name
of any friend who..might be interested
in purchasing a piano. The company
awarded decorator lamps to the per-
sons turning in names of people who
purchased a piano within thirty-days.
COMPANY
AND
INTERIOR
VIEW.
The new *tore is now equipped to
offer complete service to the customer
from the expansive display rooms on
the first floor to ( the extensive repair,
refinishing and storage rooms on the
second floor. The pianos handled are
the Steinway and Wurlitzer and the
Wurlitzer organ.
included an all-day Hammond organ
clinic conducted by Arthur Wildman.
composer and musical director of the
Sherwood School of Music in Chicago,
and three days of piano presentations
by Kasschau and Louis Crowder. pro-
fessor of piano and chairman of the
STEINWAY CONCERT GRAND—DR. JOHN WILLIAMS
PLATI PLAYING THE HAMMOND ORGAN.
5. attended by an overflow crowd of
475 persons at the Hotel Muehlebach.
Playing a Steinway concert grand
piano. Howard Kasschau, young con-
cert pianist of Ridgewood, N. J.. won
enthusiastic applause.
A choral group of men and women
attending the conference and a fifty-
voice \egro choral group directed by
Dr. John Williams, delighted the audi-
ence with their rendering of recently
published works.
Features of the six-dav conference
AND
HIS
piano department of Northwestern Uni-
versity.
•
—
Book on Electronic Organs
Robert I.. Kby has written a book
entitled "Klectronic Organs" which is
being published by the Van Kampen
Press Inc.. Wheaton. 111. The company
states that the book should be of vital
importance to those interested in the
purchase of an electronic organ for the
home church, funeral parlor or any
other place where organ music is de-
sired.
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