Music Trade Review

Issue: 1953 Vol. 112 N. 9

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Four Thousand Visit New Warehouse
of the Valley Piano and Radio Co.
The Valley Piano and Radio Co., one
of the leading music dealers in the
state of North Dakota, recently cele-
brated p. grand opening at their new
EXTERIOR
VIEW
OF THE VALLEY
location at 202 DeMers Street, in
Grand Forks. The Grand opening,
which lasted five days drew a capacity
crowd of customers and friends from
miles around.
The Valley Piano and Radio Co..
which carries as-its slogan . . . "Your
Piano Consultant For Over 30 Years"
. . . did a remarkable job of redec-
orating the building, their new loca-
tion, which was, at one time, a ware-
house.
PIANO & RADIO CO.
OFFICIALS
OF THE
Benton Larson, president of the firm,
and his staff of personnel planned a
very interesting celebration which fea-
tured the awarding of a 20 inch tele-
vision set to a lucky visitor the final
night. During the grand opening, a
reported 4000 ladies visited the store
and were awarded lovely roses by the
Jenkins Music Conference Attended
by Music Teachers and Directors
The most successful Conference on
Music Materials ever sponsored by the
Jt-nkins Music Co.. Kansas City. Mo..
HOWARD
KASSCHAU
kins house in Kansas City.
A highlight of the conference was
a musicale \^ ednesday night. August
OF RIDGEWOOD, N. J. PLAYING THE
CHORAL GROUP—DR. MARIO SALVADOR
was concluded August 8, following six
days of sessions attended by more than
275 music teachers and directors.
\X ith nationally-known artists, direc-
tors, teachers and composers conduct-
ing the meetings, teachers in the fields
of voice, choral work, piano and or-
gan heard the cream of new work
published in the last year played and
discussed by experts.
Conference sessions were held in the
air-conditionel auditorium in the head-
quarters store of the four-state Jen-
THE MUSIC TRADE REVIEW. SEPTEMBER. 1953
firm. One of the most unique ideas jof
the opening was having the guests reg-
ister their names and also the name
of any friend who..might be interested
in purchasing a piano. The company
awarded decorator lamps to the per-
sons turning in names of people who
purchased a piano within thirty-days.
COMPANY
AND
INTERIOR
VIEW.
The new *tore is now equipped to
offer complete service to the customer
from the expansive display rooms on
the first floor to ( the extensive repair,
refinishing and storage rooms on the
second floor. The pianos handled are
the Steinway and Wurlitzer and the
Wurlitzer organ.
included an all-day Hammond organ
clinic conducted by Arthur Wildman.
composer and musical director of the
Sherwood School of Music in Chicago,
and three days of piano presentations
by Kasschau and Louis Crowder. pro-
fessor of piano and chairman of the
STEINWAY CONCERT GRAND—DR. JOHN WILLIAMS
PLATI PLAYING THE HAMMOND ORGAN.
5. attended by an overflow crowd of
475 persons at the Hotel Muehlebach.
Playing a Steinway concert grand
piano. Howard Kasschau, young con-
cert pianist of Ridgewood, N. J.. won
enthusiastic applause.
A choral group of men and women
attending the conference and a fifty-
voice \egro choral group directed by
Dr. John Williams, delighted the audi-
ence with their rendering of recently
published works.
Features of the six-dav conference
AND
HIS
piano department of Northwestern Uni-
versity.


Book on Electronic Organs
Robert I.. Kby has written a book
entitled "Klectronic Organs" which is
being published by the Van Kampen
Press Inc.. Wheaton. 111. The company
states that the book should be of vital
importance to those interested in the
purchase of an electronic organ for the
home church, funeral parlor or any
other place where organ music is de-
sired.
25
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Asheville N. C. Dining Establishments
Now Use Winter-Musette Pianos
WINTER-MUSETTES BEING PLAYED IN THE CHEZ PAUL AND SKY CLUB.
In Asheville, i\. C. cradling among
the beautiful Appalachian rhain of
mountain peaks, two famous dining es-
tablishments have added the Winter-
Musette for the pleasure of their cus-
tomers: They are Chez Paul and the
Sky Club.
These pianos were sold by Mr. Dun-
ham of Dunham's Music House. Mr.
Dunham is well known for his philan-
thropic gestures in behalf of music-
He has been called the "anger* of Bre-
vard College in Western. IV C. ever
since making a substantial gift for their
endowment fund. Here also, Winter Pi-
anos can be found in all the school's
practice rooms.
Everett Bailey, playing at the Chez
Paul said: "Although the piano has had
hard, long and daily use the response
of action and tonal quality remain the
same.'" At the Sky Club, pianisnt Fritz
Albertson found himself immediately
at home in front of the Winter pianos.
"Winter combines, he said, the finest
attributes of a musical instrument —
tone, action and durability, and. last
but not least, style".
Liberace Features Organo on
Coast to (oast T. V. Program
a Story & Clark built-in model for his
home. Now he has added one to his
handsome Bluthner Concert' Grand
Over seven million Liberace fans
throughout the nat'on will be exposed
to the Lowrey Organo as a result of
W. H. ''Bob' 1 Pieree's enthusiasm for"
1 lie Organo and his friendship with
Liberace.
Not to be overlooked, of course, is
the fact that Barker Bros.. Los Angeles
I where Bob Pierce manages the Piano
& Organ Departments) received plau-
dits before a Southern California T.V.
audience of perhaps 800.000 for bring-
ing the magic of Organo to Li herare"-
attention.
To acquaint Liberace with the magic
of Organo. Bob first supplied him with
LIBERACE PLAYING THE ORGANO.
where he can always have it near at
hand. An innovation designed by Pierce
personally makes it possible to place
USED PIANOS —
GRANDS (as is) from $150 up
STUDIOS (as is) from $225 up
UPRIGHTS (as is) from $25 up
A choice selection always available
WRITE — WIRE —
OR — PHONE — CHELSEA 2-4350
BRODWIN PIANO CO., Inc.
Est. 1914 — HARRY BRODWIN, Pres.
246 WEST 23rd STREET
26
NEW YORK. N. Y.
and remove the control panel board
without the use of screws, by simply-
sliding into place. Anyone seeing Lib-
erace perform would be instantly im-
pressed with the fact thai his playing
requires complete responsiveness of
action.
Besides having the top T.V. show
in Southern California (he won both
T.V. Achievement Awards for 1952.
"The Outstanding Show" and "The
Outstanding Male Performance"). Lib-
erace last year filled the famous Holly-
wood Bowl to greater capacity than
any other artist heretofore. Needless
to say. he is appearing in the Bowl
again this year. With all his other
activities he has found time to make
a number of records for Columbia and
has many personal appearances in
principal cities scheduled between
weekly TV shows.
Murray-Collins & Co. Furnished
Piano Which Helped III Girl
On August 2o there was a story that
appeared in the "Detroit Free Press"
under the heading of "Piano Was Sym-
bol of Sharon's Fight Against Cancer".
This was the story of a little girl who
slaved off the advance of cancer six
months, due to the fact that she became
interested in playing the piano.
After she passed away, Warren Strom-
berg. Free Press Staff Writer, wrote
the following regarding this courageous
10 year old girl: "And her parents will
cherish memories of her association
with a small mahogany spinet piano,
which in the later months of her battle
became a symbol of her resistance." It
seems that the amputation of one of her
legs became necessary, and as she
learned to walk on crutches under the
guidance of Nurse Dorothea Pressley
of the Harper Hospital. Sharon Jones
became interested in the piano, which
she desperately wanted to play.
It was at this point that her parents
sought to rent a small piano, and at
the same time this necessity came to
the attention of Alton V. Murray of
Murray-Collins & Co.. piano dealers
in Detroit, who immediately had a
spinet delivered to the Jones home,
where ihe piano was used indefinitely
and no charge for service or delivery
was made.
O. Fred Rydeen in New York
0. Fred Hydeen. vice president and
salesmanager of the Aeolian-American
Corp.. Each Rochester, N. Y.. was a
recent visitor in New York calling at
both the Mason & Hamlin and Win.
Knabe & Co. salons.
THE MUSIC TRADE REVIEW, SEPTEMBER. 1953

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