Music Trade Review
Issue: 1953 Vol. 112 N. 9 - Page 22
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Pianovision Teaching Used
at Aeolian Stamford Store
A new method of teaching piano vis-
ually was unveiled this month by The
Aeolian Company, at its Stamford.
Conn., store. Robert Caswell is given
eredit for this new development.
Pianovision is a device which 5s
for a visual aid which would simplify
group piano teaching for beginners.
Equipped with a good knowledge of
electronics and an inventor's enthusi-
asm. Mr. Caswell went to work on
the problem. Mr. Caswell disclaims any
talk that he is an inventor. "I simply
took the best of several visual aid
ideas." 1 he said, "and developed this
NOW
your child will really love piano lessons!
PIANOVISION
Aeolian's dramatic, new teaching method
l e t f m n g to play Ihe piano becomes i n exciting
Eame with new. amazing PIANOVISION!
THE
child
actually 10 SEE THE NOTES PLAYED BY THE
AEOLIAN
INSTRUCTOR The result is an imme
sight-and-sound association which
PIANOVISION
iugh
ADVERTISEMENT
grasp of music fundamentals.
ANNOUNCING
THE
NEW
TEACHER
METHOD
INAUGURATED
PIANOVISION is attached electronically to Ihe teacher's
piano. When the teacher plays her piano, PIANOVISION
IN
STAMFORD,
gives an enact picture in lights ol the lesson being taught
CONN.
12 FULL-HOUR INTRODUCTORY
PIANO LESSONS FOR BEGINNERS
ONLY
Vice-Presidency of the San Antonio
Music Co. of which he became Presi-
dent upon the death of Isaac Bledsoe.
The new President of the San An-
tonio Music Co. is Sam C. Chapman,
a trustee of the estate of the late Isaac
Bledsoe, and the Vice-President in
charge of Hammond Organ Div.. E. S.
Wells, has been promoted to Executive
Vice-President and General Manager.
Mr. Erlandson. who is a past presi-
dent of the National Association of
Music Merchants, joined many civic
organizations when he became a resi-
dent of San Antonio and became very
active in many of the developments
going on in that city. In the early days
of his career, he taught at Milwaukee
State Teachers College and later taught
one year at a rural school. There are
two of the Erlandson family still con-
nected with the music industry. Ray
Erlandson, Jr. is in the music business
in Austin, Tex. and William B. Er-
landson is associated with the San An-
tonio Music Co. Another son is Dr.
Paul Erlandson. Chairman of the Phys-
ics Department of ihe Southwest Re-
search Institute.
15
Winter & Co. Announces
Porter Tie-In for Fall Campaign
Group instruction under some of Connecticut's finest
Winter & Co., New York, have an-
nounced that their new Fall campaign
will center around composer Cole Por-
ter who is not only known for his many
EOLIAN
famous tunes, but also as the composer-
producer of New York's No. 1 musical
hit comedy, Can-Can.
Recognizing that times have changed
electronically controlled from the in- practical device which. I believe, will
. . . that the "good ole days" of the
help solve some of the exasperating
structor's piano. A large viewer, which
seller really having to get out and sell
problems of group piano teaching."
faces the students, has a facsimile of
are back again. Winter & Co. have Mr.
However, piano teachers and other au-
the piano keyboard and an enlarge-
Porter emphasizing a particular advan-
thorities in the music world feel that
ment of the music staff. When the
tage of his Musette, with the words: '"I
he has made an important contribu-
teacher plays her piano. Pianovision
practice piano witout disturbing any-
tion to musical education.
gives an exact picture of the lesson in
one . . . on my new Winter MUSETTE
lights. The precise key being played
one . . . on my new Winter Musette
lights up, as does the note on the staff
with Practiano !"' The positive pointage
and the letter designating the note.
up of this distinctive feature on the Mu-
This enables students to make an im-
sette is designed to instill strong con-
mediate sight-and-sound association.
sumer interest and product association
Announcement was recently made by
Group classes for beginners started
that continues to build up to the point-
Dr. James W. Laurie. President of
September 15th. Clarence Pettit. vice-
Trinity University. San Antonio. Tex. of-sale. Consecutive ads intended to sat-
president of the Aeolian Company,
urate the market will be featured in the
of the appointment to the faculty of
stated his approval. "It has great value
nation's leading consumer magazines, in-
Hay S. Erlandson. formerly President
for beginners." he said, '"who are of the San Antonio Music Co. and the cluding: Good Housekeeping. House &
sometimes a little bit intimidated by
Garden. House Beautiful, and Parents.
Bledsoe Furniture Co. in that city.
the unfamiliar language of music. This
It is pointed out that these represent a
Mr. Erlandson resumed his new dut-
practical visual aid enables them to
potential readership of over 20.000.000
ies on September 1st and will be Chair-
grasp quickly the fundamentals of
readers in the home-family group.
man of the Department of Business Ad-
piano playing."
ministration. He is very well known
A thorough follow-up campaign has
throughout the music industry. It was been set up for Winter dealers. A
Mr. Caswell became interested in
in 1945 that he resigned as Vice-Presi-
large lifelike figure of Cole Porter will
this project last year when he took
dent of the Retail Division of the be available to grace the dealer s show-
over as manager of Aeolian in Stam-
Rudolph Wurlitzer Co. to assume the
window.
ford. He felt there was a great need
teachers — at Aeolian's new modern studios Classes begin
September 15th — so reserve a place for your child N O W I
NOVISION m.rhod
FairfiM <:,„„„>, ,„,„-„ s,/,,-,i..n ,,f fnm.m,,u,m.- pianvs.
34O Bedford Street, Stamford, Conn. • STamford 4-3195
OPEN THURSDAY EVENINGS UNTIL »
Ray S. Erlandson Now a
Professor at Trinity University
22
THE
MUSIC
TRADE
REVIEW,
SEPTEMBER, 1953
Pianovision Teaching Used
at Aeolian Stamford Store
A new method of teaching piano vis-
ually was unveiled this month by The
Aeolian Company, at its Stamford.
Conn., store. Robert Caswell is given
eredit for this new development.
Pianovision is a device which 5s
for a visual aid which would simplify
group piano teaching for beginners.
Equipped with a good knowledge of
electronics and an inventor's enthusi-
asm. Mr. Caswell went to work on
the problem. Mr. Caswell disclaims any
talk that he is an inventor. "I simply
took the best of several visual aid
ideas." 1 he said, "and developed this
NOW
your child will really love piano lessons!
PIANOVISION
Aeolian's dramatic, new teaching method
l e t f m n g to play Ihe piano becomes i n exciting
Eame with new. amazing PIANOVISION!
THE
child
actually 10 SEE THE NOTES PLAYED BY THE
AEOLIAN
INSTRUCTOR The result is an imme
sight-and-sound association which
PIANOVISION
iugh
ADVERTISEMENT
grasp of music fundamentals.
ANNOUNCING
THE
NEW
TEACHER
METHOD
INAUGURATED
PIANOVISION is attached electronically to Ihe teacher's
piano. When the teacher plays her piano, PIANOVISION
IN
STAMFORD,
gives an enact picture in lights ol the lesson being taught
CONN.
12 FULL-HOUR INTRODUCTORY
PIANO LESSONS FOR BEGINNERS
ONLY
Vice-Presidency of the San Antonio
Music Co. of which he became Presi-
dent upon the death of Isaac Bledsoe.
The new President of the San An-
tonio Music Co. is Sam C. Chapman,
a trustee of the estate of the late Isaac
Bledsoe, and the Vice-President in
charge of Hammond Organ Div.. E. S.
Wells, has been promoted to Executive
Vice-President and General Manager.
Mr. Erlandson. who is a past presi-
dent of the National Association of
Music Merchants, joined many civic
organizations when he became a resi-
dent of San Antonio and became very
active in many of the developments
going on in that city. In the early days
of his career, he taught at Milwaukee
State Teachers College and later taught
one year at a rural school. There are
two of the Erlandson family still con-
nected with the music industry. Ray
Erlandson, Jr. is in the music business
in Austin, Tex. and William B. Er-
landson is associated with the San An-
tonio Music Co. Another son is Dr.
Paul Erlandson. Chairman of the Phys-
ics Department of ihe Southwest Re-
search Institute.
15
Winter & Co. Announces
Porter Tie-In for Fall Campaign
Group instruction under some of Connecticut's finest
Winter & Co., New York, have an-
nounced that their new Fall campaign
will center around composer Cole Por-
ter who is not only known for his many
EOLIAN
famous tunes, but also as the composer-
producer of New York's No. 1 musical
hit comedy, Can-Can.
Recognizing that times have changed
electronically controlled from the in- practical device which. I believe, will
. . . that the "good ole days" of the
help solve some of the exasperating
structor's piano. A large viewer, which
seller really having to get out and sell
problems of group piano teaching."
faces the students, has a facsimile of
are back again. Winter & Co. have Mr.
However, piano teachers and other au-
the piano keyboard and an enlarge-
Porter emphasizing a particular advan-
thorities in the music world feel that
ment of the music staff. When the
tage of his Musette, with the words: '"I
he has made an important contribu-
teacher plays her piano. Pianovision
practice piano witout disturbing any-
tion to musical education.
gives an exact picture of the lesson in
one . . . on my new Winter MUSETTE
lights. The precise key being played
one . . . on my new Winter Musette
lights up, as does the note on the staff
with Practiano !"' The positive pointage
and the letter designating the note.
up of this distinctive feature on the Mu-
This enables students to make an im-
sette is designed to instill strong con-
mediate sight-and-sound association.
sumer interest and product association
Announcement was recently made by
Group classes for beginners started
that continues to build up to the point-
Dr. James W. Laurie. President of
September 15th. Clarence Pettit. vice-
Trinity University. San Antonio. Tex. of-sale. Consecutive ads intended to sat-
president of the Aeolian Company,
urate the market will be featured in the
of the appointment to the faculty of
stated his approval. "It has great value
nation's leading consumer magazines, in-
Hay S. Erlandson. formerly President
for beginners." he said, '"who are of the San Antonio Music Co. and the cluding: Good Housekeeping. House &
sometimes a little bit intimidated by
Garden. House Beautiful, and Parents.
Bledsoe Furniture Co. in that city.
the unfamiliar language of music. This
It is pointed out that these represent a
Mr. Erlandson resumed his new dut-
practical visual aid enables them to
potential readership of over 20.000.000
ies on September 1st and will be Chair-
grasp quickly the fundamentals of
readers in the home-family group.
man of the Department of Business Ad-
piano playing."
ministration. He is very well known
A thorough follow-up campaign has
throughout the music industry. It was been set up for Winter dealers. A
Mr. Caswell became interested in
in 1945 that he resigned as Vice-Presi-
large lifelike figure of Cole Porter will
this project last year when he took
dent of the Retail Division of the be available to grace the dealer s show-
over as manager of Aeolian in Stam-
Rudolph Wurlitzer Co. to assume the
window.
ford. He felt there was a great need
teachers — at Aeolian's new modern studios Classes begin
September 15th — so reserve a place for your child N O W I
NOVISION m.rhod
FairfiM <:,„„„>, ,„,„-„ s,/,,-,i..n ,,f fnm.m,,u,m.- pianvs.
34O Bedford Street, Stamford, Conn. • STamford 4-3195
OPEN THURSDAY EVENINGS UNTIL »
Ray S. Erlandson Now a
Professor at Trinity University
22
THE
MUSIC
TRADE
REVIEW,
SEPTEMBER, 1953
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