Music Trade Review
Issue: 1953 Vol. 112 N. 8 - Page 30
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Closed-Circuit Telecast Introduction of
Westinghouse Receivers Seen in 32 Cities
Symphonic Carillon Shown
By Maas Organ, Los Angeles
inghouse will be offering receivers in
17-inch, 21-inch, 24-inch and 27-inch
screens. Prices start at Si79.95.
Individual models in both the tele-
vision and radio line were introduced
by Hex Marshall and Ben Grauer
briefed the Westinghouse distributors
on the Fall promotional and advertising
program — a program that will see
Westinghouse television and radio be-
ing advertised in magazines, news-
papers. Sunday magazine supplements
and on television in the most intensive
campaign ever sponsored by the Tele-
vision-Radio Division of Westinghouse.
The 32-city closed circuit telecast was
seen in: Boston; Utica; New York;
Philadelphia; Washington, D. C ; At-
lanta; Miami; Jacksonville; New Or-
leans; Charlotte; Birmingham; Pitt-
DR.
ROY
K.
MARSHALL
EXPLAINS
burgh; Cincinnati; Louisville; Hun-
TECHNICAL DETAILS OF THE WEST-
INGHOUSE TV.
tington, W. Va.; Buffalo; Cleveland:
Westinghouse television and radio re-
Detroit; Chicago; Indianapolis; Oma-
ceivers.
ha; Milwaukee; St. Paul; St. Louis;
Oklahoma City; Kansas City; Dallas;
While Westinghouse
distributors
Houston; Denver; Seattle; San Fran-
gathered before receivers in each of
cisco; Los Angeles; and Salt Lake City.
the 32 cities to view the closed-circuit
program, an all-star cast of top TV
The 1954 line of Westinghouse
personalities went before the cameras
radios, including table models, clock-
in Radio City, New York in an hour-
radios and portables, will feature the
long program that saw such well-known
new "Powerpak" chassis and the Ferro-
One of the new featured instruments
shown at the NMM Convention by
the Maas Organ Co. is the Maas-
Rowe Symphonic Carillon illustrated
herewith.
Made in a great range of tones and
Through the magic of television, the
curtain went up simultaneously in <>2
cities on July oth on the 1954 line of
THE WESTINGHOUSE EXHIBIT AT THE
figures as scientist Dr. Roy K. Mar-
shall laud the new Westinghouse line
as the most advanced receiver yet engi-
neered.
Furness Puppet Performs
Taking part in the program, in addi-
tion to Dr. Marshall and Westinghouse
executives, were Rex Marshall. Master
of Ceremonies on the afternoon West-
inghouse "Freedom Rings" TV show ;
Herman Hickman, colorful sports com-
mentator: and Ben Grauer, nationally
known newscaster. Vacationing Betty
Furness was also present and not just
in spirit. A life-like puppet of Miss
Furness was on hand to hold a conversa-
tion with Hickman.
The biggest news of the evening was
the announcement of the 1954 televi-
sion line which disclosed that West-
30
NAMM CONVENTION.
core antenna, exclusive Westinghouse
engineering advances, which provide
big chassis performance in a compact
streamlined cabinet.
In announcing its new line, Vi est-
inghouse pointed out that it had de-
veloped many other features designed
to give top-performance including a
new AM-FM circuit more sensitive than
ever before and a new battery saver in
the portables that reduces the drain in
short distance reception.
A variety of colors is stressed in
U estinghouse's line of radios, making
it possible for them to fit into any decor-
ating scheme.
Final details of a Si00.000 dealer
traffic-building contest were announced
by Fred McCarthy, Promotion Marager
of the Westinghouse Television and
Radio Division.
MAAS-ROWE
SYMPHONIC
CARILLON.
power, the Symphonic Carillon contains
from 50 to 98 bells. Thirteen pedal
bells are also available for those who
desire a two-manual and pedal carillon.
Sound coverage from the church tower
or belfry covers from one to several
miles, depending upon the amplification
selected.
A swell pedal or manual volume con-
trol makes it possible to vary the vol-
ume of the carillon from pianissimo to
cendo.
The smallest amplication system has
a power output of 200 watts. Larger
systems are available with output pow-
er up to several thousand watts. The
amplification system is contained in a
rack and panel housing which requires
little space and is easily and quickly
installed.
An inside speaker is supplied which
enables the Symphonic Carillon to also
be heard inside the church. The caril-
lon can also be used in combination
with the orsan for inside chimes.
Looking for Committee Members
Members will soon receive a letter
from President Wells, urging them to
sign up on one or more of NAMM's
eleven Committees. A check list of com-
mittees, explaining the function of each
will be enclosed with the letter for re-
turn to NAMM. All Committees met in
Chicago, Sunday of Convention week
and many decided upon excellent proj-
ects for the coining year. Committee ac-
tivity will become more and more im-
portant contributing to the overall
value of NAMM's services to members.
THE MUSIC TRADE REVIEW, AUGUST. 1953
Closed-Circuit Telecast Introduction of
Westinghouse Receivers Seen in 32 Cities
Symphonic Carillon Shown
By Maas Organ, Los Angeles
inghouse will be offering receivers in
17-inch, 21-inch, 24-inch and 27-inch
screens. Prices start at Si79.95.
Individual models in both the tele-
vision and radio line were introduced
by Hex Marshall and Ben Grauer
briefed the Westinghouse distributors
on the Fall promotional and advertising
program — a program that will see
Westinghouse television and radio be-
ing advertised in magazines, news-
papers. Sunday magazine supplements
and on television in the most intensive
campaign ever sponsored by the Tele-
vision-Radio Division of Westinghouse.
The 32-city closed circuit telecast was
seen in: Boston; Utica; New York;
Philadelphia; Washington, D. C ; At-
lanta; Miami; Jacksonville; New Or-
leans; Charlotte; Birmingham; Pitt-
DR.
ROY
K.
MARSHALL
EXPLAINS
burgh; Cincinnati; Louisville; Hun-
TECHNICAL DETAILS OF THE WEST-
INGHOUSE TV.
tington, W. Va.; Buffalo; Cleveland:
Westinghouse television and radio re-
Detroit; Chicago; Indianapolis; Oma-
ceivers.
ha; Milwaukee; St. Paul; St. Louis;
Oklahoma City; Kansas City; Dallas;
While Westinghouse
distributors
Houston; Denver; Seattle; San Fran-
gathered before receivers in each of
cisco; Los Angeles; and Salt Lake City.
the 32 cities to view the closed-circuit
program, an all-star cast of top TV
The 1954 line of Westinghouse
personalities went before the cameras
radios, including table models, clock-
in Radio City, New York in an hour-
radios and portables, will feature the
long program that saw such well-known
new "Powerpak" chassis and the Ferro-
One of the new featured instruments
shown at the NMM Convention by
the Maas Organ Co. is the Maas-
Rowe Symphonic Carillon illustrated
herewith.
Made in a great range of tones and
Through the magic of television, the
curtain went up simultaneously in <>2
cities on July oth on the 1954 line of
THE WESTINGHOUSE EXHIBIT AT THE
figures as scientist Dr. Roy K. Mar-
shall laud the new Westinghouse line
as the most advanced receiver yet engi-
neered.
Furness Puppet Performs
Taking part in the program, in addi-
tion to Dr. Marshall and Westinghouse
executives, were Rex Marshall. Master
of Ceremonies on the afternoon West-
inghouse "Freedom Rings" TV show ;
Herman Hickman, colorful sports com-
mentator: and Ben Grauer, nationally
known newscaster. Vacationing Betty
Furness was also present and not just
in spirit. A life-like puppet of Miss
Furness was on hand to hold a conversa-
tion with Hickman.
The biggest news of the evening was
the announcement of the 1954 televi-
sion line which disclosed that West-
30
NAMM CONVENTION.
core antenna, exclusive Westinghouse
engineering advances, which provide
big chassis performance in a compact
streamlined cabinet.
In announcing its new line, Vi est-
inghouse pointed out that it had de-
veloped many other features designed
to give top-performance including a
new AM-FM circuit more sensitive than
ever before and a new battery saver in
the portables that reduces the drain in
short distance reception.
A variety of colors is stressed in
U estinghouse's line of radios, making
it possible for them to fit into any decor-
ating scheme.
Final details of a Si00.000 dealer
traffic-building contest were announced
by Fred McCarthy, Promotion Marager
of the Westinghouse Television and
Radio Division.
MAAS-ROWE
SYMPHONIC
CARILLON.
power, the Symphonic Carillon contains
from 50 to 98 bells. Thirteen pedal
bells are also available for those who
desire a two-manual and pedal carillon.
Sound coverage from the church tower
or belfry covers from one to several
miles, depending upon the amplification
selected.
A swell pedal or manual volume con-
trol makes it possible to vary the vol-
ume of the carillon from pianissimo to
cendo.
The smallest amplication system has
a power output of 200 watts. Larger
systems are available with output pow-
er up to several thousand watts. The
amplification system is contained in a
rack and panel housing which requires
little space and is easily and quickly
installed.
An inside speaker is supplied which
enables the Symphonic Carillon to also
be heard inside the church. The caril-
lon can also be used in combination
with the orsan for inside chimes.
Looking for Committee Members
Members will soon receive a letter
from President Wells, urging them to
sign up on one or more of NAMM's
eleven Committees. A check list of com-
mittees, explaining the function of each
will be enclosed with the letter for re-
turn to NAMM. All Committees met in
Chicago, Sunday of Convention week
and many decided upon excellent proj-
ects for the coining year. Committee ac-
tivity will become more and more im-
portant contributing to the overall
value of NAMM's services to members.
THE MUSIC TRADE REVIEW, AUGUST. 1953
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