Music Trade Review

Issue: 1953 Vol. 112 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Closed-Circuit Telecast Introduction of
Westinghouse Receivers Seen in 32 Cities
Symphonic Carillon Shown
By Maas Organ, Los Angeles
inghouse will be offering receivers in
17-inch, 21-inch, 24-inch and 27-inch
screens. Prices start at Si79.95.
Individual models in both the tele-
vision and radio line were introduced
by Hex Marshall and Ben Grauer
briefed the Westinghouse distributors
on the Fall promotional and advertising
program — a program that will see
Westinghouse television and radio be-
ing advertised in magazines, news-
papers. Sunday magazine supplements
and on television in the most intensive
campaign ever sponsored by the Tele-
vision-Radio Division of Westinghouse.
The 32-city closed circuit telecast was
seen in: Boston; Utica; New York;
Philadelphia; Washington, D. C ; At-
lanta; Miami; Jacksonville; New Or-
leans; Charlotte; Birmingham; Pitt-
DR.
ROY
K.
MARSHALL
EXPLAINS
burgh; Cincinnati; Louisville; Hun-
TECHNICAL DETAILS OF THE WEST-
INGHOUSE TV.
tington, W. Va.; Buffalo; Cleveland:
Westinghouse television and radio re-
Detroit; Chicago; Indianapolis; Oma-
ceivers.
ha; Milwaukee; St. Paul; St. Louis;
Oklahoma City; Kansas City; Dallas;
While Westinghouse
distributors
Houston; Denver; Seattle; San Fran-
gathered before receivers in each of
cisco; Los Angeles; and Salt Lake City.
the 32 cities to view the closed-circuit
program, an all-star cast of top TV
The 1954 line of Westinghouse
personalities went before the cameras
radios, including table models, clock-
in Radio City, New York in an hour-
radios and portables, will feature the
long program that saw such well-known
new "Powerpak" chassis and the Ferro-
One of the new featured instruments
shown at the NMM Convention by
the Maas Organ Co. is the Maas-
Rowe Symphonic Carillon illustrated
herewith.
Made in a great range of tones and
Through the magic of television, the
curtain went up simultaneously in <>2
cities on July oth on the 1954 line of
THE WESTINGHOUSE EXHIBIT AT THE
figures as scientist Dr. Roy K. Mar-
shall laud the new Westinghouse line
as the most advanced receiver yet engi-
neered.
Furness Puppet Performs
Taking part in the program, in addi-
tion to Dr. Marshall and Westinghouse
executives, were Rex Marshall. Master
of Ceremonies on the afternoon West-
inghouse "Freedom Rings" TV show ;
Herman Hickman, colorful sports com-
mentator: and Ben Grauer, nationally
known newscaster. Vacationing Betty
Furness was also present and not just
in spirit. A life-like puppet of Miss
Furness was on hand to hold a conversa-
tion with Hickman.
The biggest news of the evening was
the announcement of the 1954 televi-
sion line which disclosed that West-
30
NAMM CONVENTION.
core antenna, exclusive Westinghouse
engineering advances, which provide
big chassis performance in a compact
streamlined cabinet.
In announcing its new line, Vi est-
inghouse pointed out that it had de-
veloped many other features designed
to give top-performance including a
new AM-FM circuit more sensitive than
ever before and a new battery saver in
the portables that reduces the drain in
short distance reception.
A variety of colors is stressed in
U estinghouse's line of radios, making
it possible for them to fit into any decor-
ating scheme.
Final details of a Si00.000 dealer
traffic-building contest were announced
by Fred McCarthy, Promotion Marager
of the Westinghouse Television and
Radio Division.
MAAS-ROWE
SYMPHONIC
CARILLON.
power, the Symphonic Carillon contains
from 50 to 98 bells. Thirteen pedal
bells are also available for those who
desire a two-manual and pedal carillon.
Sound coverage from the church tower
or belfry covers from one to several
miles, depending upon the amplification
selected.
A swell pedal or manual volume con-
trol makes it possible to vary the vol-
ume of the carillon from pianissimo to
cendo.
The smallest amplication system has
a power output of 200 watts. Larger
systems are available with output pow-
er up to several thousand watts. The
amplification system is contained in a
rack and panel housing which requires
little space and is easily and quickly
installed.
An inside speaker is supplied which
enables the Symphonic Carillon to also
be heard inside the church. The caril-
lon can also be used in combination
with the orsan for inside chimes.
Looking for Committee Members
Members will soon receive a letter
from President Wells, urging them to
sign up on one or more of NAMM's
eleven Committees. A check list of com-
mittees, explaining the function of each
will be enclosed with the letter for re-
turn to NAMM. All Committees met in
Chicago, Sunday of Convention week
and many decided upon excellent proj-
ects for the coining year. Committee ac-
tivity will become more and more im-
portant contributing to the overall
value of NAMM's services to members.
THE MUSIC TRADE REVIEW, AUGUST. 1953
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
"Bings" K. & C. Upright
Still in Use in Spokane School
Probably one of the most cherished
school pianos in America is a vener-
able Kohler & Campbell upright at the
No museum piece, the fine old in-
strument still resists the daily pound-
ings of the pupils. Bing's niece, Cath-
erine Crosby, an honor student at the
nearby Holy Name's College, ably dem-
onstrates its musical qualities.
Catherine
Croby
Sits A t
Kohler &
Campbell
Upright
Once Owned
By
Bing Crosby's
Family
John R. Rogers High School, Spokane.
Wash. The reverence shown the piano
by the pupils does not, however, stem
altogether from their love of music;
the fact that it was owned by a local
family by the name of Crosby with a
young son called Bing who used to
play it has a lot to do with the re-
spect it is shown.
While no actual dates could be de-
termined, Bing Crosbys family left
Spokane some time during 1932-1933
and donated the piano to the school at
that time. For twenty years it has with
stood the hard use a school gives a
piano, not to mention what the Crosby
boys might have done to it.
Kemble Piano Houses Colony
of Bees on Australian Trip
sive territory and he felt quite well
repaid for having the exhibit at the
Convention.
The Kemble piano is claimed to be
the smallest spinet piano now being sold
in this country, 2 ft. 101/9 in. in height.
4 ft. 4 inches wide, and 1 ft. 8 ^ in.
deep. The grands which are being made
by the company are 4 ft. and 4 ft. 6 in.
in length.
Michael Kemble, head of Kemble &
Co.. London. England, who was present
at the Convention where the Kemble
piano was displayed by the Weser Piano
Co., New York, agents for the London
company, told an interesting story re-
garding the shipment of a Kemble pi-
ano from England to Australia.
It seems that when the piano arrived,
a colony of bees had deposited them-
selves inside the box in which the piano
was contained and the box as well as
the piano was elaborately decorated
with honeycomb and honey. However,
when the colony of bees was disposed of
and the honeycomb and honey removed,
Mr. Kemble said the piano was in as
good condition as it was when it left
London.
Mr. Kemble was very well satisfied
with the reception which the Kemble
pianos received at the Convention this
year, and John A. Weser, President of
the Weser Piano Co.. agents for the
piano, stated that many dealers had
arranged for the franchise and exclu-
THE MUSIC TRADE REVIEW, AUGUST, 1953
Phonograph Needle Mfg's. Assn
Formed During NAMM Convention
A Phonograph Needle Manufactur-
ers' Association was formed at the
Music Industry Trade Show and Con-
vention in the Palmer House on
Wednesday. July 15.
Morton Marcus, president of Tetrad
Co.. Yonkers, N. Y., was chosen presi-
dent of the new organization. M. A.
Miller, president of Miller Mfg. Co..
Libertyville. 111., was elected vice-pres-
ident. Secretary-treasurer is William
\l olcott, vice-president. Electro vox.
East Orange. N. J.
In addition to the companies repre-
sented by the officers, the following
companies joined in forming the as-
sociation: Permo. Inc., Chicago; Reco-
ton Co., New York; Duotone Co.,
Keyport, N. J., and L. Deen Mfg. Co.,
Chicago. Purpose of the new group is
to improve industry relations.
Unique Bench Catalog Issued
By Manual Arts Furniture Co.
The Manual Arts Furniture Co. of
Cincinnati, Ohio, has just issued a
catalogue known as Catalogue No. 49,
which shows in a very unique manner
approximately 160 different kinds of
benches and one chair. There is also
shown a sheet music cabinet known
as No. 201, 36 inches high, 16% inches
wide and ]2V£; inches deep. The height
of the drawers inside are 21/£> inches.
Not only are the various styles of
benches shown, but on each page there
is listed the piano manufacturer who
uses the style benches on that page.
For instance, three and one-half pages
show the benches used by the Aeolian
American Corp. Two and one-half
pages show those used by the Baldwin
Piano Co. Then comes the Conover
Cable Piano Co., Estey Piano Co..
Ivers & Pond Piano Co., National Piano
Co., W. W r . Kimball Co., Kohler &
Campbell, Inc., Krakauer Bros., Lester
Piano Mfg. Co., Paul G. Mehlin &
Son, Minshall-Estey Organ Co., Poole,
Sohmer, Steinway, Story & Clark and
\^ inter & Co.
At the bottom of each page there is
shown the number of the bench, top
style, top size, height, how shipped,
etc., while in a separate 8-page folder
the prices of all these benches are
included.
Seventy-Two Baldwin Pianos
& Two Organs (or Tanglewood
One of the largest shipments of pi-
anos ever sent to a music event was sent
to Tanglewood for the Berkshire Mu-
s'c Festival, according to John Ortiz,
artists' manager of Baldwin.
Seventy-two new pianos and two
Baldwin electronic organs were loaded
on a fleet of trucks which made the
790-mile run to Tanglewood, near Len-
ox. Mass., from the Cincinnati factory
of the Baldwin company which sup-
plies the instruments.
Included in the shipment were grand
pianos for the studios of Charles
Munch, director of the Boston Sym-
phony Orchestra; Leonard Bernstein
and Pierre Monteux guest conductors,
and Aaron Copland, noted composer
and member of the Berkshire Music
Center faculty.
Baldwin uprights and spinets were
sent for Center students.
31

Download Page 30: PDF File | Image

Download Page 31 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.