Music Trade Review
Issue: 1953 Vol. 112 N. 2 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jfusic fyaJe
REVIEW
it been caused by the fact that there has been an ad-
ditional cost in doing business and in endeavoring
to curtail expenses this is one item dealers feel they
can do without?
T
Increasing Activities
HERE has certainly been an ever-increasing
activity coming out of the association's offices in Chi-
cago, and it does not seem possible that after looking
over what the association is doing for dealers any
Established 1879
dealer could say "What do I get out of it?" In fact,
CARLETON CHACE, Editor
practically all of the membership dues are spent
Alex H. Kolbe, Publisher .
directly for music promotion for the benefit of the
members. $35,000 a year is contributed to the Amer-
ican Music Conference, which has proved itself in
more than one way in promoting music throughout
NATIONAL
V. T. Costello
Alexander Hart
the country. Trade shows have been bigger and more
ASSOCIATION
Associate Editor
OF MUSIC
Technical Editor
productive in the last few years. The association has
MERCHANTS
religiously protested legislation which would be det-
THE POOREST
CHUD IS RICH
rimental to the music industry. In doing so as a
group they have had more effect than any one dealer
Dorothy Elizabeth Bloom
could have to protect his interests. Evidence of this
Circulation Manager
was shown when it protested the increase of the ex-
Published monthly at 510 RKO Building, Radio
cise tax on pianos from 107° to 25% and it was left
City, 1270 Sixth Avenue, New York 20, N. Y.
at 10%. When price controls were in effect, it was
Telephone: Circle 7-5842-5843-5844
N.A.M.M. that kept dealers posted regarding chang-
FEBRUARY, 1953
No. 2
Vol. 112
ing regulations, and in the matter of services there
have been bulletin reprints, educational division
manuals, sales training films, posters, sales training
Business-As We See It
publications, mat catalogues, bulletin services, direct-
EFORE we went to press we received some in- mail materials, merchandising bulletins, operating
formation which took us off our feet com- manuals, music promotion and sales training films
pletely. This was the fact that in the last 18 and store promotions. In process now is the idea of
months the membership of the National Association providing group insurance coverage, and there is also
of Music Merchants has declined practically 15%. In a committee which is endeavoring to solve the tuner-
his report as Chairman of the technician situation. Why then should the member-
Membership Committee, made ship of this association decrease instead of increase?
before the directors of the asso- If any of our readers can answer this question, and
ciation at their meeting in San feel that they have a legitimate gripe, we would be
Diego, Secretary Ben F. Duval, glad to know it. We were instrumental at one time
stated: "The membership prob- in showing up some of the reasons why there was a
lem is our most pressing one. The lack of interest several years ago before the reorgan-
steady decline in numerical ization. If we can be of service again in a similar
strength has occurred during the manner to show that there are any shortcomings in
years when the economy has gen- the conducting of this association, for the purpose
erally enjoyed good business." of aiding it to overcome some of them, we would be
The question uppermost in our very happy to do so. It's up to you, Mr. Reader or
CARLETON CHACE
minds is why? Never in the his- Mr. Dealer, to tell us. So far as we are concerned, at
tory of the piano business, or we might say the music the present time, we believe that every music mer-
business in general, has the National Association of chant in the country should lend his support to the
Music Merchants done more for its members than it work which is being done by the National Associa-
has since it was completely reorganized several years tion of Music Merchants.
ago, during which time there has been developed
promotional programs about which any industry
would be proud. Is the reason for the decline in
membership due to the dues being too high, or has
EDITOR
B
10
THE MUSIC TRADE REVIEW. FEBRUARY. 1953
The Jfusic fyaJe
REVIEW
it been caused by the fact that there has been an ad-
ditional cost in doing business and in endeavoring
to curtail expenses this is one item dealers feel they
can do without?
T
Increasing Activities
HERE has certainly been an ever-increasing
activity coming out of the association's offices in Chi-
cago, and it does not seem possible that after looking
over what the association is doing for dealers any
Established 1879
dealer could say "What do I get out of it?" In fact,
CARLETON CHACE, Editor
practically all of the membership dues are spent
Alex H. Kolbe, Publisher .
directly for music promotion for the benefit of the
members. $35,000 a year is contributed to the Amer-
ican Music Conference, which has proved itself in
more than one way in promoting music throughout
NATIONAL
V. T. Costello
Alexander Hart
the country. Trade shows have been bigger and more
ASSOCIATION
Associate Editor
OF MUSIC
Technical Editor
productive in the last few years. The association has
MERCHANTS
religiously protested legislation which would be det-
THE POOREST
CHUD IS RICH
rimental to the music industry. In doing so as a
group they have had more effect than any one dealer
Dorothy Elizabeth Bloom
could have to protect his interests. Evidence of this
Circulation Manager
was shown when it protested the increase of the ex-
Published monthly at 510 RKO Building, Radio
cise tax on pianos from 107° to 25% and it was left
City, 1270 Sixth Avenue, New York 20, N. Y.
at 10%. When price controls were in effect, it was
Telephone: Circle 7-5842-5843-5844
N.A.M.M. that kept dealers posted regarding chang-
FEBRUARY, 1953
No. 2
Vol. 112
ing regulations, and in the matter of services there
have been bulletin reprints, educational division
manuals, sales training films, posters, sales training
Business-As We See It
publications, mat catalogues, bulletin services, direct-
EFORE we went to press we received some in- mail materials, merchandising bulletins, operating
formation which took us off our feet com- manuals, music promotion and sales training films
pletely. This was the fact that in the last 18 and store promotions. In process now is the idea of
months the membership of the National Association providing group insurance coverage, and there is also
of Music Merchants has declined practically 15%. In a committee which is endeavoring to solve the tuner-
his report as Chairman of the technician situation. Why then should the member-
Membership Committee, made ship of this association decrease instead of increase?
before the directors of the asso- If any of our readers can answer this question, and
ciation at their meeting in San feel that they have a legitimate gripe, we would be
Diego, Secretary Ben F. Duval, glad to know it. We were instrumental at one time
stated: "The membership prob- in showing up some of the reasons why there was a
lem is our most pressing one. The lack of interest several years ago before the reorgan-
steady decline in numerical ization. If we can be of service again in a similar
strength has occurred during the manner to show that there are any shortcomings in
years when the economy has gen- the conducting of this association, for the purpose
erally enjoyed good business." of aiding it to overcome some of them, we would be
The question uppermost in our very happy to do so. It's up to you, Mr. Reader or
CARLETON CHACE
minds is why? Never in the his- Mr. Dealer, to tell us. So far as we are concerned, at
tory of the piano business, or we might say the music the present time, we believe that every music mer-
business in general, has the National Association of chant in the country should lend his support to the
Music Merchants done more for its members than it work which is being done by the National Associa-
has since it was completely reorganized several years tion of Music Merchants.
ago, during which time there has been developed
promotional programs about which any industry
would be proud. Is the reason for the decline in
membership due to the dues being too high, or has
EDITOR
B
10
THE MUSIC TRADE REVIEW. FEBRUARY. 1953
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