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Anticipate Big Demand for Show Space
At 1953 Convention of NAMM in Chicago
The exhibitors prospectus for the
1953 Music Industry Trade Show at
the Palmer House, Chicago, July 13-16
went out this month to commercial
members of the National Association
of Music Merchants.
William R. Gard, NAMM executive
secretary, expects a heavy early re-
turn of space applications, in view of
the sound outlook for music industry
sales in 1953, which is developing.
He urged prospective exhibitors to
complete and send in their applica-
tion forms before April 1 to expedite
space allocations and avoid disappoint-
ment. He stated the NAMM Trade
Show Committee has set May 1 as the
date for completing space assignments.
The Music Industry Trade Show,
held concurrently with the NAMM
convention, is the only music market
of its kind, Gard pointed out. It at-
tracts buyers for music, department
and furniture stores throughout the
United States and Canada. Last sum-
mer in New York, attendance exceeded
7400 persons. Gard reported that 1670
retail stores, selling more than 85%
of all musical merchandise and ser-
vices, were represented in the regis-
trations.
Chicago has always been a popular
spot for the show and convention,
since it cuts down traveling time for
westerners and offers vacation attrac-
tions for all visitors. The Palmer
House, with its ample corridors and
elevator facilities, attractive exhibit
rooms and adequate meeting halls, is
ideally suited to handle the event.
There is already a waiting list for
vacancies in the four private dining
rooms on the fourth floor, Gard stated.
Therefore, these were not included in
floor plans sent out with the pros-
pectus. The fourth, or club floor, will
contain radio, TV, and phonograph
console exhibits.
The exhibit hall, directly below the
club floor, will be held for hi-fidelity,
records and accessories, portable and
table model radios, television, phono-
graphs, musical merchandise, wire and
tape recorders, sound equipment, nov-
elties, sheet music, trade publications
and toys, Gard announced.
Exhibit space on other floors will
be assigned according to the following
classifications:
Sixth—radios, television, phonograph
consoles, accessories.
Seventh— accordions, band and or-
chestra instruments, fretted and per-
cussion instruments, musical merchan-
dise.
Eighth—pianos, piano accessories,
organs, chimes, carillons.
Ninth—accordions, band and orches-
tra instruments, hi-fideltiy, musical
merchandise, phonographs, radio, tele-
vision.
17 Music Store Finalists to Compete for
Brand Name Retailer-of-the-year Awards
Seventeen music stores have been
announced as finalists and will com-
pete for Brand Name Retailer-of-the-
Year honors in the music store cate-
gory of the 5th annual competition
sponsored by Brand Names Founda-
tion, Incorporated.
The announcement was made by
Joseph L. Eckhouse, Executive Head
of Gimbels, New York, and Chairman
of the Foundation's Retail Advisory
Council.
The Foundation will award a Brand
Name Retailer-of-the-Year plaque and
four "Certificates of Distinction" to
the five top firms in the music store
field. A similar number of awards will
be made in each of 21 additional re-
tailing categories.
The judging committee will be com-
posed of the 20 retailers who won
THE MUSIC TRADE REVIEW, FEBRUARY, 195*
top honors in last year's competition.
Among them will be Ray S. Erlandson,
President of the San Antonio Music
Co., San Antonio, Texas, the 1951
Brand Name Retailer-of-the-Year in the
music store field. The judging commit-
tee will meet in New York on March 5
and 6 to name the 1952 winners.
The 110 awards and citations will
be conferred at ceremonies which will
highlight the Tenth Anniversary Brand
Names Day Dinner in the Grand Ball-
room of the Waldorf-Astoria in New
York City on April 15th. More than
2.000 leaders in manufacturing, adver-
tising, media and retailing will wit-
ness the presentations.
Plans are already completed, Eck-
house said, for a three-day round of
special activities and entertainment for
winners and their wives prior to the
Brand Names Day Dinner. After ai-
rival in New York, they will receive
the City's official greeting at City Hall,
and be the guests of manufacturers,
publications and trade associations at
luncheons, cocktail parties and dinners.
Other highlights of their stay will in-
clude visits to advertising agencies, the
City's fashion centers, a boat ride
around Manhattan Island and guest
appearances on nationally known radio
and television programs.
The music merchants participating
include: the Adams Music Co., Peoria,
111.; Brook Mays Piano Co., Houston,
Texas; Chenoweth & Green Music Co.,
Enid, Okla.; Coddington Music, Trav-
erse City, Mich.; Galperin Music Co.,
Charleston, W. Va.; Hobbie Brothers
Co., Inc., Roanoke, Va.; Joseph-Lucas
Music Mart, Portland, Ore.; LiF Pal
Radio TV and Record Stores, Houston,
Texas; Middletown Music Center, Mid-
dletown, N. Y.; Santa Barbara Music
Co., Santa Barbara, Calif.; Siegling
Music House, Inc., Charleston, S. C.;
Stephenson Music Co., Raleigh, N. C ;
Thearle Music Co., Inc., Mason City,
la.; The Wilking Music Co., Indian-
apolis, Ind.; J. M. Wylie Piano Co.,
Minneapolis, Minn., and the Zypien
Music Center, Lake Charles, La.
Sacks & Barandes Appointed
Beach Inst. Representatives
Earle J. Beach, President of the
Beach Instrument Co. of Newark, N. J.,
has just announced that Sacks & Ba-
randes, 303 Fourth Ave., New York,
have been appointed eastern represent-
atives for the company and will handle
the business from Maine to Florida and
east of the Mississippi River.
The Beach line comprises a variety
of chimes and bells, including the
Carillonette Tower Chime and the
Tower Bell reproducer, as well as the
Mini-Chimes. These instruments are
now being used in hundreds of
churches throughout the country and.
according to Mr. Beach, are creating
additional sales for those dealers who
have made the installations.
Timothy Clark Now Piano
Manager for Clark Music Co.
Timothy Clark, son of President Mel-
ville Clark of the Clark Music Co., in
Syracuse. N. Y., was recently appointed
manager of the piano and organ de-
partment of that companv.
Young Mr. Clark has been affiliated
during which time he has been schooled
in the management of practically every
branch of the business.
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