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Music Trade Review

Issue: 1952 Vol. 111 N. 5 - Page 9

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Ed Schmidt Ass't. Sales Mgr.
of Wurlilzer Export Division
Heaps Organ Seminar
Held by Wm. Knabe & Co.
Edward Schmidt, Jr., who has been
District Sales Manager of the North-
eastern District for Wurlitzer's DeKalb
Division, for several years, has been
appointed Assistant Sales Manager of
the Export Division of the Rudolph
On March 26th, Porter Heaps, well-
known organist, held a seminar on the
Hammond organ in the recital hall of
Wm. Knabe & Co. in New York,
which covered an explanation of the
Hammond organ harmonic drawbar
system, and an explanation of posture,
manuals and pedals, the swell pedal,
precepts of the console, organ tech-
nique, finger technique, fingering, ped-
aling, basic construction methods, using
harmonic drawbars, planning your reg-
istrations, how to work, explanatiton of
the church service, prelude, offertory,
"ED"
SCHMIDT IS CONGRATULATED
BY A. C RUTZEN
Wurlitzer Co., North Tonawanda, New
York.
Ed is the son of Edward Schmidt,
Sr., President of the well known
Schmidt Music Company, Davenport,
Iowa, and the grandson of the founder.
Although he was destined to become a
retail music merchant Ed thought he
should have piano manufacturing ex-
perience for his guidance, so arrange-
ments were made for him to spend some
time in various departments of the
plant and office of the Rudolph Wur-
litzer Co. at DeKalb. 111.
After completing the course he re-
turned to the Schmidt Music Co. at
Davenport. However, in 1935, he re-
turned to the Wurlitzer factory and he
has been associated with Wurlitzer ever
since then, except during the War
period.
As a member of the Illinois National
Cuard. he went into active duty with
that unit shortly after the bombing of
Pearl Harbor. At the conclusion of the
war, he returned to Wurlitzer with the
rank of Lieutenant Colonel.
Because of his deep interest in inter-
national affairs, he became Export
Manager for the DeKalb Division, but
was later transferred to the position of
District Sales Manager of the North-
east. He took over his new duties on
April 1st.
In a letter to foreign distributors by
A. C. Rutzen, General Export Sales
Manager. Mr. Rutzen said; "The pur-
pose of this consolidation of all Wur-
litzer products into one Export Depart-
ment is to concentrate and unify our
efforts to provide you with better serv-
ice.
THE MUSIC TRADE REVIEW, MAY, 1952
solo and choral accompaniments, modu-
lation, postlude and hymns, and instruc-
tions for specal services like weddings,
funerals. Communions, Christmas, Eas-
ter, etc. His illustrative material se-
lected was "The Cradle Song" by Iljin-
sky. '"Final Couplet" by Couperin,
"Faith, Hope and Love" by Mueller,
"Song of the Basketweaver" by Alexan-
der Russell, "My Redeemer" and "My
Lord" by Dudley Buck. "Lord's Prayer"
an organ solo by Albert Malotte, and
"Thou Art the Rock" by Millette.
Each person who attended was given
a booklet called "Creating Beautiful
Tone Colors" with the harmonic draw-
bars of the Hammond organ.
the piano with fashion personality
recognized for its style appeal by the Fashion
Academy, Musette is the only piano ever
to receive this coveted Gold Medal Award.
Musette is the line unmatched for quality
and selling points...the line that gives
you powerful sales ammunition and promotion
material. Seven superb styles comprise the
Musette fashion group: Early American, Swedish
Modern, Chippendale, Louis XV, Colonial,
Federal, French Provincial.
Musette's accelerating sales momentum, its merchandising
and advertising—make it the most valued line
in the dealer's showroom.
inter
863 East 141 St., New York 54, N. Y.
Established 1899
Fashion
Academy
Gold Medal,
1952

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