Music Trade Review

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REVIEW
Estab'ished 1879
CARLETON CHACE, Editor
Alex H. Kolbe, Publisher
V. T. Costello
Associate Editor
NATIONAL
ASSOCIATION
OF MUSIC
MERCHANTS
spend more money through delays loading in con-
gested service elevators, than they would spend on
Saturday. I have it so arranged that pianos will be
the only merchandise being put into the hotel on that
day, and in 1949 our experience was delightful to
see pianos flow like water from the trucks on 35th
Street up to the 8th Floor rooms. If I recall prop-
erly, all pianos were inside within a couple of hours.
I think that if piano exhibitors would consider this
factor that they will see that money will be saved
because of this exclusive arrangement." Undoubt-
edly, with undue congestion on Friday, under these
conditions, piano deliveries would be delayed to such
an extent that overtime pay would be necessary any-
way. So, perhaps after all the above solution may be
the most practical.
Alexander Hart
Technical Editor
The Interest in Group Piano Lessons
D
URING the last few weeks we have had it
brought home to us how the interest in group
Circulation Manager
piano lessons must be growing all over the
Published monthly at 510 RKO Building, Radio
country.
Last month we published a brief Editorial
City, 1270 Sixth Avenue, New York 20, N. Y.
and also a story on the "Handbook for Teaching Piano
Telephone: Circle 7-5842-5843-5844
Classes", a 90-page book, which has been prepared
MAY. 1952
No. 5 bv the Piano Instruction Committee of the Music
Vol. Ill
Educators National Conference, under the guidance
of Dr. Raymond Burrows and others who have been
Business-As We See It
interested in promoting the piano lessons in the
N connection with the coming Convention which schools. We did not say that the booklet could be
will be held at the Hotel New Yorker from July secured from the Music Educators National Confer-
28th to 31st, inclusive, we have heard some grum- ence, so many of our readers must have thought we
bling by piano manufacturers over the fact that they were distributing it from this office, for hardly a day
are not allowed to deliver their pianos to the hotel has passed but what we have had inquiries about this
except on Saturday, July 26th, booklet. For the many others who are interested in
with the result that they have to this, we would suggest that if they care to secure a
pay the moving people double copy of it that they write to the Music Educators
time, $14 per piano instead of $7 National Conference at 64 East Jackson Blvd.,
per piano. Seeking an explana- Chicago, 111. We are certainly pleased to find that
tion of why pianos could not be there is such a stimulated interest in this cause. One
delivered on Friday, William R. other interesting factor pertaining to the popularity
Gard, Executive Secretary of the of the piano is that 128 separate advertisers received
N.A.M.M. stated one of the rea- consideration in the 1951 competition of the Amer-
sons for having pianos delivered ican Music Conference for using a musical theme in
on Saturday is to avoid conges- advertising on non-musical products or services,
tion. "Saturday," he said, "is which was 25% over the previous year. In addition
CARLETON CHACE
really the only day on which to this, several million people witnessed the telecast
pianos can be moved in, because on Friday all other tour of the White House during which President Tru-
merchandise will be loaded into the hotel. If we try man praised the pianos in the East Room and played
to put pianos in at the same time, we will tie up on each of them, commenting also that he hoped to
everybody to the extent that piano exhibitors would have two of the greatest pianists play on these two
Mary Louise KaufFman
I
10
THE MUSIC TRADE REVIEW, MAY, 1952