Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
When you sell a Steinway piano, you
nearly always pave the way for more
Steinway sales.
files there are histories of families who
have, over the years, bought as many
as 18 Steinway pianos!
Records show that Steinway pur-
chasers are frequently men and women
who have been reared in homes where
the Instrument of the Immortals was a
cherished member of the family. The
children of these purchasers, in turn,
acquire Steinways when they establish
homes of their own. In the Steinway
There is a good reason for this kind
of loyalty: the purchaser knows, through
his own experience, the joy and in-
spiration a Steinway brings into the
home. He knows, too, that its beauty
of performance and its matchless dura-
bility make the Steinway the wisest of
piano investments.
Building the finest piano of the best
materials that can be obtained has been
the unfaltering ideal of the Steinway
family for almost one hundred years.
That is why you make a friend every
time you sell a Steinway — and why
most dealers find that one Steinway sale
generally leads to another.
STEINWAY & SONS
Steinway Hall, 109 W. 57th St.. New York 19, N.Y.
THE MUSIC TRADE REVIEW, FEBRUARY, 1952