Music Trade Review

Issue: 1952 Vol. 111 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
When you sell a Steinway piano, you
nearly always pave the way for more
Steinway sales.
files there are histories of families who
have, over the years, bought as many
as 18 Steinway pianos!
Records show that Steinway pur-
chasers are frequently men and women
who have been reared in homes where
the Instrument of the Immortals was a
cherished member of the family. The
children of these purchasers, in turn,
acquire Steinways when they establish
homes of their own. In the Steinway
There is a good reason for this kind
of loyalty: the purchaser knows, through
his own experience, the joy and in-
spiration a Steinway brings into the
home. He knows, too, that its beauty
of performance and its matchless dura-
bility make the Steinway the wisest of
piano investments.
Building the finest piano of the best
materials that can be obtained has been
the unfaltering ideal of the Steinway
family for almost one hundred years.
That is why you make a friend every
time you sell a Steinway — and why
most dealers find that one Steinway sale
generally leads to another.
STEINWAY & SONS
Steinway Hall, 109 W. 57th St.. New York 19, N.Y.
THE MUSIC TRADE REVIEW, FEBRUARY, 1952
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Jiu
ESTABLISHED 1879
Vol.
19 5 2
I l l — No. 2
REVIEW
2863rd ISSUE
S E R V I N G
FEBRUARY
T H E M U S I C
I N D U S T R Y
CARLETON CHACE, Editor
F O R O V E R
7 2 Y E A R S
OUR COYER
CcntehU
THE CONTROLLED MATERIAL SITUATION RELATING
TO I952 PIANO PRODUCTION
Statement by J. V. Sill, President of Natl. Piano Mfrs.
Assn.
SOUTHEASTERN MUSIC
AT ATLANTA, GA.
MERCHANTS
5
REGIONAL
6
THE BUYING MOTIVES AND DECISIONS OF PRESENT
DAY PIANO SELLING
By Eddie Reynolds, Reynolds Piano Co., Jacksonville,
Fla.
BUSINESS AS W E SEE IT (Editorial)
8
10
By Carleton Chace, Editor
Four girls play different pieces on the elec-
tronic organ, while N.D.N. Belham, the in-
ventor, listens in on one of them. Mr. Bel-
ham who worked on radar during the war,
experimented for five years to perfect his
invention.
ADVERTISING
INDEX
American Piano Plate Co
31
Amsco Wire Products Corp
31
Beach Instrument Co
27
Bremen Piano Corp
23
Brodwin Piano Co
27
Bauer Bench Co
27
Central Commercial Corp. (Organo)
7
Cheek, Tolbert F
31
Dampp-Chaser, Inc
28
Estey Piano Corp
25
Gulbransen Co
25
Hardman, Peck & Co
25
Howard, M. D
31
Howe, Alfred H
31
Janssen Piano Co
21
Kelly Co., O. S
31
Kimball Co., W. W
25
Kohler & Campbell, Inc...Outside Back Cover
Krakauer Bros.
26
Kirstein, L
30
Maas Organ Co
17, 23
McMackin Piano Key Service
31
National Piano Corp
25
North Hudson Woodcraft Corp
31
Paragon Foundreis
31
Paragon Woodturning Co
30
Pfriemer, Inc., Chas
31
Pratt. Read & Co
31
Schaff Piano String Co
31
Steinway & Sons
2
Tuners Supply Co
31
Vilm, Vincent
31
Wayne Lumber Co
30
Weaver Piano Co
25
Wickham Piano Plate Co
30
Wood &. Brooks
9
Wurlitzer Co., Rudolph
13
THE MUSIC TRADE REVIEW, FEBRUARY, I952
POTENTIALITIES FOR THE DEVELOPMENT OF TODAY'S
ELECTRONIC ORGAN SALES
By M. C. Korfnke, Central Commercial Industries,
Chicago, III.
II
A PIANO EACH FOR 10% OF THE CLASS PIANO
STUDENTS WOULD MEAN $200,000,000 IN SALES 14
By Verne R. Marceaux, Director of Educational Div.,
#
National Association of Music Merchants
NOTES OF INTEREST ON TUNING
By Alexander Hart, Technical Editor
29
OBITUARIES
i T _ - 3&
John Thomas Tanner • Alexander F. Reilly * Carl L.
Haddorff • Mrs. Genevieve V. Bogart
The
Music Trade
retailers,
supply
Review
is published
and accessory
jobbers
monthly
for piano, organ,
and retailers
by Kolbe
radio-phonograph
Publications, Inc.,
5 I 0 RKO Building, Radio City, 1270 Avenue of Americas, New York 20, N. Y., Phone
Circle 7-5842, Alex H . Kolbe, president and treasurer.
Subscription price $2.00 per
year, 2 years $3.00, single copies 25c in U. S. and possessions. Canadian subscription
$3.00 per year, all other countries $4.00 per year.

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