Music Trade Review
Issue: 1951 Vol. 110 N. 5 - Page 23
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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RECORDS-ACCESSORIES
Swedish Press Praises
RCA-Hobel TV Demonstration
G. E. Will Hold TV Prices at
Current Levels 4 Months
The first public demonstrations of
American television equipment ever held
in Sweden, staged last month by RCA
Victor, were hailed by the Swedish press
and radio as "a great success" and "a
clear hit." These and other expressions
of enthusiasm appear throughout a large-
collection of newspaper clippings brought
back by members of the technical crew
which conducted the demonstration.
Major purpose of the trip was the
televising of the presentation of the No-
bel Awards by the King of Sweden to
the world's leading physicists, chemists,
medical scientists and writers on Decem-
ber 10 in Stockholm's Konserthus (Con-
cert Hall).
When the winners, including the three
Americans, Novelist William Faulkner
and Drs. Philip S. Hench and Edward
Kendall of the Mayo Clinic, stepped
down from the stage to receive their
awards from the hands of King Gustaf
VI, the camera at the back of the stage
covered every detail.
To enable his Majesty and others
seated in the orchestra to observe the
technical perfection with which the cere-
monies were reproduced on television,
a 16-inch receiver was installed at the
base of the speaker's rostrum, facing the
King.
Other direct-view receivers and two
projection receivers were installed out-
side the main hall to bring the ceremo-
nies to the overflow crowd. One life-size
projection instrument and two direct-
view sets were installed in Stockholm's
Cinema Royal.
The General Electric Co. announced
May 3rd that it will continue to hold its
current television receiver prices on
current models at current levels for the
next four months.
Arthur A. Brandt, General Sales Man-
ager of the Receiver Division, said
"G.E. is guaranteeing these prices to its
distributors until September 10 as an
indication of our continued faith in the
market immediately ahead."
Brandt explained that the price-pro-
tection plan merely formalizes the pol-
icy announced last month that prices
would not be changed. "It has been for-
mally adopted because price uncertain-
ties in a few lines are creating a de-
pressing effect on all segments of the
industry."
The company believes this policy will
not only help to stabilize the present
market, but will also protect the invest-
ments now being made in G-E television
receivers by distributors and dealers,
Brandt pointed out.
"Bill" Chase Now With
Bendix Home Appliances
William H. Chase, advertising man-
ager for the organ division of The
Rudolph Wurlitzer Co., North Tona-
wanda, N. Y. for several years, resigned
as of April 20th to become a member
of the advertising department of Bendix
Home Appliances. South Bend, Ind.
THE MUSIC TRADE REVIEW, MAY, 1951
\
The Peerce recording was featured
on radio stations throughout the country
and heavily exploited by record dealers
during National Music Week.
RCA Victor Guarantees
TV Prices to August 1
In a dramatic step to strengthen and
stabilize market conditions in the tele-
vision industry, RCA Victor recently
informed its distributors at a series of
meetings in all TV areas throughout the
country that it is guaranteeing its cur-
rent factory prices of TV receivers until
August 1.
At the same time, company represen-
tatives at each of the meetings assured
the distributors that RCA Victor will
introduce no new television receiver
models prior to August 1.
The price guarantee, first of its kind
that ftCA Victor has made since the
introduction of television, and the assur-
ance that present models will be con-
tinued without change, are the main
points in a comprehensive program pre-
sented to the distributors as the RCA
Victor Market Stabilization Plan.
"Sing Everyone Sing" Was
Theme Song of Music Week
"Let's Sing to Victory" Shortwaved
To Troops Throughout World
"Sing Everyone Sing," featuring
Metropolitan Opera tenor Jan Peerce,
which was introduced just over a month
ago by RCA Victor and is already
ascending both classical and pop best-
seller lists, was selected as the theme
song of National Music Week, which
was observed beginning May 6.
The choice of "Sing Everyone Sing,"
first theme song to be selected by the
NMW Committee, was inspired by the
exceptionally enthusiastic reception
which the Jan Peerce recording has been
winning from both popular and classi-
cal music lovers, the Committee has
annonunced. The song was written by
Fred Morritt, a New York State Senator
from Brooklyn, who is well known as a
songwriter.
"Let's Sing to Victory," a patriotic
musical number composed by Mr. and
Mrs. Philip Maxwell and dedicated to
all fighters for freedom, was presented
by the Air Force Concert orchestra of
75 pieces and the Singing Sergeants
choral group over a nationwide Mutual
network at 8 p.m. (CST) Friday eve-
ning, May 4, and was short waved to
American soldiers, sailors, and marines
throughout the world.
The program originated in Washing-
ton, D. C, with Lt. Col. George Howard
directing the orchestra. Presentation of
the song, which first was offered on the
air last Sept. 16 by the Mutual net-
work's Chicago Theater of the Air, also
served as a salute to National Music
Week which opens May 6.
23
/
/
RECORDS-ACCESSORIES
Swedish Press Praises
RCA-Hobel TV Demonstration
G. E. Will Hold TV Prices at
Current Levels 4 Months
The first public demonstrations of
American television equipment ever held
in Sweden, staged last month by RCA
Victor, were hailed by the Swedish press
and radio as "a great success" and "a
clear hit." These and other expressions
of enthusiasm appear throughout a large-
collection of newspaper clippings brought
back by members of the technical crew
which conducted the demonstration.
Major purpose of the trip was the
televising of the presentation of the No-
bel Awards by the King of Sweden to
the world's leading physicists, chemists,
medical scientists and writers on Decem-
ber 10 in Stockholm's Konserthus (Con-
cert Hall).
When the winners, including the three
Americans, Novelist William Faulkner
and Drs. Philip S. Hench and Edward
Kendall of the Mayo Clinic, stepped
down from the stage to receive their
awards from the hands of King Gustaf
VI, the camera at the back of the stage
covered every detail.
To enable his Majesty and others
seated in the orchestra to observe the
technical perfection with which the cere-
monies were reproduced on television,
a 16-inch receiver was installed at the
base of the speaker's rostrum, facing the
King.
Other direct-view receivers and two
projection receivers were installed out-
side the main hall to bring the ceremo-
nies to the overflow crowd. One life-size
projection instrument and two direct-
view sets were installed in Stockholm's
Cinema Royal.
The General Electric Co. announced
May 3rd that it will continue to hold its
current television receiver prices on
current models at current levels for the
next four months.
Arthur A. Brandt, General Sales Man-
ager of the Receiver Division, said
"G.E. is guaranteeing these prices to its
distributors until September 10 as an
indication of our continued faith in the
market immediately ahead."
Brandt explained that the price-pro-
tection plan merely formalizes the pol-
icy announced last month that prices
would not be changed. "It has been for-
mally adopted because price uncertain-
ties in a few lines are creating a de-
pressing effect on all segments of the
industry."
The company believes this policy will
not only help to stabilize the present
market, but will also protect the invest-
ments now being made in G-E television
receivers by distributors and dealers,
Brandt pointed out.
"Bill" Chase Now With
Bendix Home Appliances
William H. Chase, advertising man-
ager for the organ division of The
Rudolph Wurlitzer Co., North Tona-
wanda, N. Y. for several years, resigned
as of April 20th to become a member
of the advertising department of Bendix
Home Appliances. South Bend, Ind.
THE MUSIC TRADE REVIEW, MAY, 1951
\
The Peerce recording was featured
on radio stations throughout the country
and heavily exploited by record dealers
during National Music Week.
RCA Victor Guarantees
TV Prices to August 1
In a dramatic step to strengthen and
stabilize market conditions in the tele-
vision industry, RCA Victor recently
informed its distributors at a series of
meetings in all TV areas throughout the
country that it is guaranteeing its cur-
rent factory prices of TV receivers until
August 1.
At the same time, company represen-
tatives at each of the meetings assured
the distributors that RCA Victor will
introduce no new television receiver
models prior to August 1.
The price guarantee, first of its kind
that ftCA Victor has made since the
introduction of television, and the assur-
ance that present models will be con-
tinued without change, are the main
points in a comprehensive program pre-
sented to the distributors as the RCA
Victor Market Stabilization Plan.
"Sing Everyone Sing" Was
Theme Song of Music Week
"Let's Sing to Victory" Shortwaved
To Troops Throughout World
"Sing Everyone Sing," featuring
Metropolitan Opera tenor Jan Peerce,
which was introduced just over a month
ago by RCA Victor and is already
ascending both classical and pop best-
seller lists, was selected as the theme
song of National Music Week, which
was observed beginning May 6.
The choice of "Sing Everyone Sing,"
first theme song to be selected by the
NMW Committee, was inspired by the
exceptionally enthusiastic reception
which the Jan Peerce recording has been
winning from both popular and classi-
cal music lovers, the Committee has
annonunced. The song was written by
Fred Morritt, a New York State Senator
from Brooklyn, who is well known as a
songwriter.
"Let's Sing to Victory," a patriotic
musical number composed by Mr. and
Mrs. Philip Maxwell and dedicated to
all fighters for freedom, was presented
by the Air Force Concert orchestra of
75 pieces and the Singing Sergeants
choral group over a nationwide Mutual
network at 8 p.m. (CST) Friday eve-
ning, May 4, and was short waved to
American soldiers, sailors, and marines
throughout the world.
The program originated in Washing-
ton, D. C, with Lt. Col. George Howard
directing the orchestra. Presentation of
the song, which first was offered on the
air last Sept. 16 by the Mutual net-
work's Chicago Theater of the Air, also
served as a salute to National Music
Week which opens May 6.
23
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