Music Trade Review

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Christmas Shoppers Joined in Singing
Carols at Thurman & Boone Festivities
For several days preceding last
Christmas, E. E. Thurman, president of
the Thurman & Boone Co., Roanoke,
Va., used his spacious warerooms ad-
accompanists and all the programs were
broadcast over WDEJ of Roanoke.
Over 200 people came in from their
Christmas shopping to sit or stand and
president of Roanoke College, as a
speaker. In this way, Mr. Thurman was
able to enlist the resources and coopera-
tion of all local music groups. Accom-
paniments were played on the Hammond
organ by Dr. Alfred H. Strick. Jack
D. Walker, Thurman & Boone demon-
strator, also played the piano.
The instruments handled by Thur-
THRKE VIEWS OF THE THURMAN & BOONE CHRISTMAS SIN"(i IX ROAXOKE, VA. LAST DECEMBER.
vantageously by arranging programs
for Christmas music, played and broad-
cast from the main floor showroom.
The talent included local soloists and
take part in carol singing. On the last
program, Mrs. A. D. Miller, president
of the Thursday Morning Music Club,
introduced Dr. H. Sherman Oberly,
man & Boone include Conover-Cable.
Estey, Sohmer & Co., Sterling, Weaver
pianos and the Hammond organ. M. L.
Ratcliffe is manager of the music and
appliance department of the store.
Los Angeles Schools Now Use
Over 450 Gulbransen Pianos
schools in Los Angeles started back in
August of 1948 when E. P. Williams,
sales manager of the Gulbransen Co.,
advised the Gulbransen dealers in South-
ern California that the Los Angeles city
school system was interested in buying
pianos. So far, the Gulbransen piano,
it seems, had not been submitted, and
Mr. Joly arranged with the Gulbransen
Co. to fly a Gulbransen Ambassador
grand to Los Angeles for the board's
inspection. When the piano arrived, it
was very well received by the Los An-
geles purchasing department, and even-
tually several of these pianos were pur-
chased.
In the latter months of 1948 they pur-
chased several more, and then deter-
mining to place their orders on an an-
nual basis there were a larger number
of orders in 1949. Through the coopera-
tion of the Gulbransen Co., the Los An-
geles City Board of Education were ad-
vised that Gulbransen would produce a
studio piano particularly for school use,
and this was flown to Los Angeles for
the public showing along with all pianos
submitted to the Los Angeles board. The
Hancock Music Co. of Pasadena was
awarded the contract which in 1949
totaled over 400 Gulbransen pianos.
The Los Angeles public schools now
have 453 Gulbransen pianos in use in
the schools, 115 of which are grands.
The most recent bids which were award-
ed recently were for 27 studio uprights
which went to the Hancock Music Co.,
Pasadena, Cal., and 8 grands which
went to the Gould Music Co., and the
Southern California Music Co.
According to John Joly, of the Han-
cock Music Co., the story regarding the
use of the Gulbransen piano in the
Easter Season Windows Which Attracted New York Fifth Ave. Crowds
WM. KXABE & CO. WINDOW AND THE AEOLIAN COMPANY, NEW YORK
u
THE MUSIC TRADE REVIEW, APRIL, 19S1