Music Trade Review
Issue: 1951 Vol. 110 N. 4 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
was requested. The clarification of Amendment 2, re-
garding whether or not musical instrument accessories
(mouthpieces, strings, bridges, cases, etc.) were affected
by the regulation was also requested. It is known that
the original intent of O.P.S. was that such accessories
were to be included, but were not listed under Category
861 "Other Musical Instruments." Incidentally, the New
York office of O.P.S., when asked, classified piano
benches as 'furniture.' The Chicago office when asked,
classified them as an 'accessory to musical instruments.'
This is just one point that is yet to be cleared up. The
National Association of Music Merchants has also pro-
tested Section 30-a of Amendment 2, which sets forth
the procedure which would allow manufacturers 'per-
mitted increase' in prices, which if and when granted
retailers would be allowed to pass along to consumers,
but without any mark-up on the increase. N.A.M.M.
contends that this section will act as an unfortunate
'squeeze' on retail margins, since it does not take into
effect possible increases in retailers' whole cost of doing
business, salesmen's commission on the increased price,
etc. This particular section has provoked heavy opposi-
tion from all retailing trade associations. N.A.M.M. has
also released to all its members a special bulletin en-
titled "Price Control No. 5" which serves as a guide to
music retailers on how to prepare pricing charts and
how to prepare gross margin reports. It has been pre-
pared from an O.P.S. publication which is entitled
"O.P.S. Guide to Ceiling Price Regulation 7." This guide
is available at districts and regional offices of the O.P.S.
The N.A.M.M.'s price control Bulletin No. 5 sets forth
a step-by-step procedure to prepare pricing lists using
samples from the categories which cover musical instru-
ments. The bulletin also gives N.A.M.M. members a
sample pricing chart sheet. Supplementary Regulation
No. 2 of C.P.R.7 sets forth an alternate method for pric-
ing merchandise where freight is a factor. N.A.M.M. has
requested O.P.S. to advise whether or not S.R.2 is
applicable to certain items in the musical industry where
freight is a factor. Pending such clarification, N.A.M.M.
has advised its members to proceed to set up their
pricing charts without consideration of S.R.2.
Brand Name
awards were presented before some 1500 people who
attended the luncheon at the Commodore Hotel in New
York, this being the third time such awards have been
presented, and the largest gathering as yet since the
founding of this organization some 7 years ago. Fur-
thermore, it was the first time that the music merchants
have taken a vital interest in this competition and it is
gratifying to note that at least 9 music merchants par-
ticipated. The winner in the music merchants category
was the Morgan Piano Co. of Miami, Florida whose
presentation featured to a considerable extent the name
of 'Steinway' and the runner-up was the San Antonio
Music Co. of San Antonio, Tex. Charles Morgan of
the Morgan Piano Co. accepted the plaque for his com-
pany and a certificate of merit was awarded to the San
Antonio Music Co., of which Ray S. Erlandson is presi-
dent. Our impression is that this effort is very much
worthwhile and we believe that many other music mer-
chants throughout the country should find it quite profit-
able to enter into this competition each year. Many will
remember that before the war the National Association
of Music Merchants used to promote a competitive dis-
play of advertising in various classifications and lov-
ing cups were presented to those whose promotion efforts
had the approval of judges who were appointed from
without the industry. This competition used to bring
out some very interesting and very effective institutional
and quality advertising material as well as window dis-
plays, etc. It is of similar character that the Brand
Names Foundation conducts its campaign, and to enter
such a competition music merchants must naturally put
forth their best efforts along institutional and educational
lines and exploit their business through the highest type
of promotion. At the same time, they would have an
opportunity to see how many of the larger business insti-
tutions in the country devote their energies toward the
promotion of brand names.
Editor
Awards
lE had the privilege of attending a very im-
pressive luncheon on April 11th at which
awards were presented to various groups of
dealers in various industries for their efforts in promot-
ing brand name commodities. This effort is sponsored
by the Brand Names Foundation, which is supported by
various manufacturers of brand name commodities as
well as advertising agencies mediums, etc. The 1951
THE MUSIC TRADE REVIEW, APRIL, 1951
11
was requested. The clarification of Amendment 2, re-
garding whether or not musical instrument accessories
(mouthpieces, strings, bridges, cases, etc.) were affected
by the regulation was also requested. It is known that
the original intent of O.P.S. was that such accessories
were to be included, but were not listed under Category
861 "Other Musical Instruments." Incidentally, the New
York office of O.P.S., when asked, classified piano
benches as 'furniture.' The Chicago office when asked,
classified them as an 'accessory to musical instruments.'
This is just one point that is yet to be cleared up. The
National Association of Music Merchants has also pro-
tested Section 30-a of Amendment 2, which sets forth
the procedure which would allow manufacturers 'per-
mitted increase' in prices, which if and when granted
retailers would be allowed to pass along to consumers,
but without any mark-up on the increase. N.A.M.M.
contends that this section will act as an unfortunate
'squeeze' on retail margins, since it does not take into
effect possible increases in retailers' whole cost of doing
business, salesmen's commission on the increased price,
etc. This particular section has provoked heavy opposi-
tion from all retailing trade associations. N.A.M.M. has
also released to all its members a special bulletin en-
titled "Price Control No. 5" which serves as a guide to
music retailers on how to prepare pricing charts and
how to prepare gross margin reports. It has been pre-
pared from an O.P.S. publication which is entitled
"O.P.S. Guide to Ceiling Price Regulation 7." This guide
is available at districts and regional offices of the O.P.S.
The N.A.M.M.'s price control Bulletin No. 5 sets forth
a step-by-step procedure to prepare pricing lists using
samples from the categories which cover musical instru-
ments. The bulletin also gives N.A.M.M. members a
sample pricing chart sheet. Supplementary Regulation
No. 2 of C.P.R.7 sets forth an alternate method for pric-
ing merchandise where freight is a factor. N.A.M.M. has
requested O.P.S. to advise whether or not S.R.2 is
applicable to certain items in the musical industry where
freight is a factor. Pending such clarification, N.A.M.M.
has advised its members to proceed to set up their
pricing charts without consideration of S.R.2.
Brand Name
awards were presented before some 1500 people who
attended the luncheon at the Commodore Hotel in New
York, this being the third time such awards have been
presented, and the largest gathering as yet since the
founding of this organization some 7 years ago. Fur-
thermore, it was the first time that the music merchants
have taken a vital interest in this competition and it is
gratifying to note that at least 9 music merchants par-
ticipated. The winner in the music merchants category
was the Morgan Piano Co. of Miami, Florida whose
presentation featured to a considerable extent the name
of 'Steinway' and the runner-up was the San Antonio
Music Co. of San Antonio, Tex. Charles Morgan of
the Morgan Piano Co. accepted the plaque for his com-
pany and a certificate of merit was awarded to the San
Antonio Music Co., of which Ray S. Erlandson is presi-
dent. Our impression is that this effort is very much
worthwhile and we believe that many other music mer-
chants throughout the country should find it quite profit-
able to enter into this competition each year. Many will
remember that before the war the National Association
of Music Merchants used to promote a competitive dis-
play of advertising in various classifications and lov-
ing cups were presented to those whose promotion efforts
had the approval of judges who were appointed from
without the industry. This competition used to bring
out some very interesting and very effective institutional
and quality advertising material as well as window dis-
plays, etc. It is of similar character that the Brand
Names Foundation conducts its campaign, and to enter
such a competition music merchants must naturally put
forth their best efforts along institutional and educational
lines and exploit their business through the highest type
of promotion. At the same time, they would have an
opportunity to see how many of the larger business insti-
tutions in the country devote their energies toward the
promotion of brand names.
Editor
Awards
lE had the privilege of attending a very im-
pressive luncheon on April 11th at which
awards were presented to various groups of
dealers in various industries for their efforts in promot-
ing brand name commodities. This effort is sponsored
by the Brand Names Foundation, which is supported by
various manufacturers of brand name commodities as
well as advertising agencies mediums, etc. The 1951
THE MUSIC TRADE REVIEW, APRIL, 1951
11
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