Music Trade Review

Issue: 1951 Vol. 110 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
was requested. The clarification of Amendment 2, re-
garding whether or not musical instrument accessories
(mouthpieces, strings, bridges, cases, etc.) were affected
by the regulation was also requested. It is known that
the original intent of O.P.S. was that such accessories
were to be included, but were not listed under Category
861 "Other Musical Instruments." Incidentally, the New
York office of O.P.S., when asked, classified piano
benches as 'furniture.' The Chicago office when asked,
classified them as an 'accessory to musical instruments.'
This is just one point that is yet to be cleared up. The
National Association of Music Merchants has also pro-
tested Section 30-a of Amendment 2, which sets forth
the procedure which would allow manufacturers 'per-
mitted increase' in prices, which if and when granted
retailers would be allowed to pass along to consumers,
but without any mark-up on the increase. N.A.M.M.
contends that this section will act as an unfortunate
'squeeze' on retail margins, since it does not take into
effect possible increases in retailers' whole cost of doing
business, salesmen's commission on the increased price,
etc. This particular section has provoked heavy opposi-
tion from all retailing trade associations. N.A.M.M. has
also released to all its members a special bulletin en-
titled "Price Control No. 5" which serves as a guide to
music retailers on how to prepare pricing charts and
how to prepare gross margin reports. It has been pre-
pared from an O.P.S. publication which is entitled
"O.P.S. Guide to Ceiling Price Regulation 7." This guide
is available at districts and regional offices of the O.P.S.
The N.A.M.M.'s price control Bulletin No. 5 sets forth
a step-by-step procedure to prepare pricing lists using
samples from the categories which cover musical instru-
ments. The bulletin also gives N.A.M.M. members a
sample pricing chart sheet. Supplementary Regulation
No. 2 of C.P.R.7 sets forth an alternate method for pric-
ing merchandise where freight is a factor. N.A.M.M. has
requested O.P.S. to advise whether or not S.R.2 is
applicable to certain items in the musical industry where
freight is a factor. Pending such clarification, N.A.M.M.
has advised its members to proceed to set up their
pricing charts without consideration of S.R.2.
Brand Name
awards were presented before some 1500 people who
attended the luncheon at the Commodore Hotel in New
York, this being the third time such awards have been
presented, and the largest gathering as yet since the
founding of this organization some 7 years ago. Fur-
thermore, it was the first time that the music merchants
have taken a vital interest in this competition and it is
gratifying to note that at least 9 music merchants par-
ticipated. The winner in the music merchants category
was the Morgan Piano Co. of Miami, Florida whose
presentation featured to a considerable extent the name
of 'Steinway' and the runner-up was the San Antonio
Music Co. of San Antonio, Tex. Charles Morgan of
the Morgan Piano Co. accepted the plaque for his com-
pany and a certificate of merit was awarded to the San
Antonio Music Co., of which Ray S. Erlandson is presi-
dent. Our impression is that this effort is very much
worthwhile and we believe that many other music mer-
chants throughout the country should find it quite profit-
able to enter into this competition each year. Many will
remember that before the war the National Association
of Music Merchants used to promote a competitive dis-
play of advertising in various classifications and lov-
ing cups were presented to those whose promotion efforts
had the approval of judges who were appointed from
without the industry. This competition used to bring
out some very interesting and very effective institutional
and quality advertising material as well as window dis-
plays, etc. It is of similar character that the Brand
Names Foundation conducts its campaign, and to enter
such a competition music merchants must naturally put
forth their best efforts along institutional and educational
lines and exploit their business through the highest type
of promotion. At the same time, they would have an
opportunity to see how many of the larger business insti-
tutions in the country devote their energies toward the
promotion of brand names.
Editor
Awards
lE had the privilege of attending a very im-
pressive luncheon on April 11th at which
awards were presented to various groups of
dealers in various industries for their efforts in promot-
ing brand name commodities. This effort is sponsored
by the Brand Names Foundation, which is supported by
various manufacturers of brand name commodities as
well as advertising agencies mediums, etc. The 1951
THE MUSIC TRADE REVIEW, APRIL, 1951
11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NAMM Protests Increase in Excise Tax
In Letter to Ways & Means Committee
A
LETTER from the National As-
with a. letter signed by President Ray S.
sociation of Music Merchants has
Erlandson as follows:
been sent to the 25 members of
"The National Association of Music
the House Ways and Means Committee,
Merchants, through its membership of
opposing an increase in the Manufac-
one thousand retail music merchants, re-
turers' Excise Tax on musical instru-
spectfully wishes to present its views
ments, from 10% to 25%. as recom-
regarding the proposed increase in the
mended by Secretary of the Treasury
manufacturer's excise tax on musical in-
Snyder.
struments as recommended by Secre-
The NAMM plea is based on the five
tary of the Treasury Snyder before the
principal factors set forth on Page 1
House Ways and Means Committee on
of the letter.
February 5th, 1951.
The letter forcefully points up the fact
"Our case in opposition to an increase
that, had it not been for aggression in
in the rate of this tax is not predicated
Korea, the present 10% Excise Tax
upon any mere desire to avoid a fair
would have been reduced by half. There-
share of taxes, but is based upon the
fore, without this reduction, the Tax
following premise.
has in effect been doubled, compared to
1. That our experience and a careful
what it might have been under peace-
survey indicates that 10.3% of all
time conditions. The 10% Tax on musi-
musical instrument sales represent
cal instruments was in effect throughout
the working tools and essential
World War II and should, therefore, be
means of livelihood of music
considered adequate under present con-
teachers and musicians.
ditions.
2. That 82% of all musical instru-
The Board of Directors of the NAMM
ments are purchased for educa-
has gone on record favoring a Retail
tional and character building pur-
Sales Tax over any increase in present
poses.
Manufacturers' Excise Taxes or Excise
3. That there is a critical age for
Taxes on any manufactured items not
musical learning in the growth of
now taxed. The basis of the Directors'
a child which should not be
action was that a discriminatory tax such
abridged.
as the Manufacturers' Tax on a number
4. That the Musical Instrument In-
of limited items or even a broader group
. dustry has at no time been a ward
of commodities, is not an equitable man-
of or of such expense to the Na-
ner in which to raise taxes. The Manu-
tional Government as to justify a
facturers' Excise Tax is a hidden tax,
tax for a return in kind.
whereas the Retail Sales Tax is obvious
5. That the added revenue to be de-
to the public, and for this reason is less
rived from an increase in the rate
complicated to eradicate when the need
of this tax is disproportionate to
for additional revenue subsides.
the ill-effects which may resutt
Musical instruments are of greater
therefrom.
importance to the nation's educational
"That musical instruments are the es-
program at the present time than they
sential tools of music teachers and
were a scant ten years ago. This is pri-
musicians is self-evident in our daily
marily due to the effective work of the
living and that of our children. The as-
entire music industry through the pro-
sociation's survey shows that teachers
motional activities of the American
and musicians purchase 8% of the
Music Conference. Where musical in- . pianos, 3 % of the band and orchestra
struments might have been considered a
instruments, and 20% of the miscel-
luxury item at the beginning of World
laneous instruments, and account for a
War II, they have been completely re-
total of 10.3% of all musical instrument
moved from this category by the work
sales. (Appendix 1)
of the industry following the close of
"No representative of the people
the last war. The NAMM letter to
would think of taxing the working tools
Congressmen forcefully focuses atten-
of a mechanic, but the piano or violin
tion on this fact, which cannot be dis-
are just as essential to music teachers
puted or minimized.
and musicians as are the hammer and
Material illustrating the importance
saw to carpenters.
of music in the educational field was
"If the tools of the one are obviously
presented to the Congressmen, together
meant to be productive whereas the
12
productivity of the tools of the other
may require deeper discernment, the
difference in obviousness should not dig-
tort an appreciation of their similarity.
Men and women in this country are free
to choose lawful occupations in which
their success or failure is ultimately de-
termined by the value judgments of their
equally free-to-choose customers, and
their tools are an essential aid in the
values which they produce. Be they
music teachers or mechanics, carpenters
or musicians, neither, in our opinion,
should be handicapped by a tax on
these essential means of livelihood.
That 82% of musical instruments are
purchased for educational purposes is
evidenced by figures compiled by this
Association from questionnaires sent
to our members who account for ap-
proximately 75% of all musical instru-
ment sales.
"Of total piano sales. 82% are pur-
chased by schools, students, private
teachers, parents for home use, religious
organizations, and character building
agencies such as YMCA's YWCA's,
CYO, 4-H clubs, etc. (Appendix 1)
"Of total band and orchestra instru-
ment sales, 93% are purchased by stu-
dents or parents of students, schools,
private teachers, religious organizations
and character building agencies in ap-
proximately that order, with individual
purchases for or by students accounting
for 70 percentage points of the 93% of
the total. (Appendix 1)
"Other instrument sales, which in-
clude miscellaneous string, fretted and
percussion instruments such as guitars,
mandolins, drums and xylophones, 7 1 %
are accounted for by sales to this same
educational category of students, schools,
private teachers, religious organizations
and character building agencies.
"We will not labor the Committee
with the intangibles concerning the
growing place of music in the morale
and cultural life of our people or in the
educational progress of our youth. These
things are well known to you. and the
overwhelming goodness and the solid
values of music in its many uses will not
be depreciated to you because of friv-
olity and abuse in a few places. That
the "educational factor" of music, and
therefore of musical instruments, is im-
portant is attested by its increasing use
by our schools, colleges, church schools
and churches. This is self-evident by con-
THE MUSIC TRADE REVIEW, APRIL, 1951

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