Music Trade Review
Issue: 1951 Vol. 110 N. 11 - Page 24
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Survey Shows Television
Has Helped Sporting Events
Revival of attendance at boxing
matches and football games is proof
that the long-term effect of television
on sports attendance will be an increase
in gate receipts, according to a recent
survey.
Pointing to figures showing that box-
ing attendance in the first nine months
of 1951 were two and a half times as
great as in the same period of 1950,
John S. Meek, president of Scott Radio
Laboratories and John Meek Indus-
tries, attributes the sharp gain to "the
turning point in TV's influence."
From a study of the effect of TV on
sports, especially boxing, Meek draws
these conclusions:
1. The effect of TV works fastest on
people who are already sports fans.
They tend at first to accept telecasts as
a free bonanza. It takes longer for the
non-enthusiasts to become fans from
watching sports events on TV. But then
these new fans start going to the games
and bouts, and the old fan returns to
the scene of live action when TV's
novelty wears off.
2. A good attraction not only will
still draw well, but telecasts of it help
insure good gates in the future.
3. Comfort is the chief factor in de-
termining the long-term effect of TV on
sports attendance. Events held during
pleasant weather or indoors tend to
benefit most after a time—baseball,
boxing, basketball. Football, played
sometimes in adverse weather, may suf-
fer occasionally because fans hesitate
to buy advance tickets.
In the first 9 months of 1950, about
600,000 fans paid about $2,500,000 to
see professional boxing. In the same
period this year, attendance was about
1,500,000 and gate receipts (exclusive
of TV and radio rights) were about
$5,000,000, according to authoritative
figures, Meek said.
Checks of football attendance at col-
leges whose games have been televised
in the NCAA "test" schedule indicate
that ticket sales are higher than last year.
Some of Those Who Attended the
Portland, O. Meetings of the ASPT
FRONT ROW L. TO R.: BOB JOH NSON—SCH AFF PIANO STRING CO., CHICAGO. ILL.;
WILLARD DAVIS—VICE PRES. ASPT.; WILLIAM F. ZEAL— PRES. PORTLAND OREGON
CHAPTER;
HENRY
GEARM AN—NATION AL REGIONAL
CHAIRMAN; NORMAN
K.
DASENBROOK—CONSULTANT ENGINEER WOOD & BROOKS CO.: F. KELSO DAVIS—
PRATT READ & CO., IVORYTON, CONN. AND CHARLES SUMMERS—WOOD & BROOKS
CO., BUFFALO, N. Y. BACK ROW: C. B. DAVIS-NORTHWEST REGIONAL V. P.; JOE
DAURER—ADV. MGR. RUDOLPH WURLITZER CO.; CHARLES F. STEI N—CONSU LTANT
PRATT READ & CO. AND FLOYD ORR—PAST PRESIDENT OF ASPT.
0. K. Houck Exhibit at Show
Brings Sales and Prospects
The annual Home Show, sponsored
by the Home Builders Association of
Memphis, Tenn., has always attracted
huge crowds of people interested in
building or remodeling homes. Prior to
this year no music merchant had ever
thought about participating in this
event.
E. F. Preston. Vice President of O.
K. Houck Piano Co., Wurlitzer dealer
of Memphis, Tenn., decided this year
that those interested in building or re-
modeling their homes should also be
interested in pianos and organs. So he
purchased a 22' x 11' exhibit space and
had an extremely attractive booth built
of Mahogany veneer to simulate a
beautiful room setting.
In addition to the six different styles
of pianos a Series 31 Wurlitzer organ
was also exhibited. Three fifteen-minute
organ recitals were presented on the
Wurlitzer Organ by Mack Watson of
the Wurlitzer Organ Division.
Three pianos were sold directly from
the booth during the week. Said Mr.
Preston: "The pep and enthusiasm the
GRANDS (as is) from $150 up
STUDIOS (as is) from $225 up
UPRIGHTS (as is) from $25 up
A choice selection always available
Bremen Piano Corporation
Manufacturers
jDrCfflCTI spinets g,-ond£>
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
WRITE — WIRE —
OR — PHONE — CHELSEA 2-4350
BRODWIN PIANO CO., Inc.
Est. 7974 — HARRY BRODWIN. Pres.
24
Model 37X . . . a popular Bremen
model authentically patterned in
transitional styling, recognized for its
outstanding value in tonal perfection and
superb musical performance.
BEACH
USED PIANOS —
246 WEST 23rd STREET
show gave our salesmen as a result of
131 brand new organ and piano pros-
pects who gave us their names and ad-
dress proved the effort and expense
was well-justified."
NEW YORK, N. Y.
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
Newark 4, N. J.
THE MUSIC TRADE REVIEW, NOVEMBER, I95I
Survey Shows Television
Has Helped Sporting Events
Revival of attendance at boxing
matches and football games is proof
that the long-term effect of television
on sports attendance will be an increase
in gate receipts, according to a recent
survey.
Pointing to figures showing that box-
ing attendance in the first nine months
of 1951 were two and a half times as
great as in the same period of 1950,
John S. Meek, president of Scott Radio
Laboratories and John Meek Indus-
tries, attributes the sharp gain to "the
turning point in TV's influence."
From a study of the effect of TV on
sports, especially boxing, Meek draws
these conclusions:
1. The effect of TV works fastest on
people who are already sports fans.
They tend at first to accept telecasts as
a free bonanza. It takes longer for the
non-enthusiasts to become fans from
watching sports events on TV. But then
these new fans start going to the games
and bouts, and the old fan returns to
the scene of live action when TV's
novelty wears off.
2. A good attraction not only will
still draw well, but telecasts of it help
insure good gates in the future.
3. Comfort is the chief factor in de-
termining the long-term effect of TV on
sports attendance. Events held during
pleasant weather or indoors tend to
benefit most after a time—baseball,
boxing, basketball. Football, played
sometimes in adverse weather, may suf-
fer occasionally because fans hesitate
to buy advance tickets.
In the first 9 months of 1950, about
600,000 fans paid about $2,500,000 to
see professional boxing. In the same
period this year, attendance was about
1,500,000 and gate receipts (exclusive
of TV and radio rights) were about
$5,000,000, according to authoritative
figures, Meek said.
Checks of football attendance at col-
leges whose games have been televised
in the NCAA "test" schedule indicate
that ticket sales are higher than last year.
Some of Those Who Attended the
Portland, O. Meetings of the ASPT
FRONT ROW L. TO R.: BOB JOH NSON—SCH AFF PIANO STRING CO., CHICAGO. ILL.;
WILLARD DAVIS—VICE PRES. ASPT.; WILLIAM F. ZEAL— PRES. PORTLAND OREGON
CHAPTER;
HENRY
GEARM AN—NATION AL REGIONAL
CHAIRMAN; NORMAN
K.
DASENBROOK—CONSULTANT ENGINEER WOOD & BROOKS CO.: F. KELSO DAVIS—
PRATT READ & CO., IVORYTON, CONN. AND CHARLES SUMMERS—WOOD & BROOKS
CO., BUFFALO, N. Y. BACK ROW: C. B. DAVIS-NORTHWEST REGIONAL V. P.; JOE
DAURER—ADV. MGR. RUDOLPH WURLITZER CO.; CHARLES F. STEI N—CONSU LTANT
PRATT READ & CO. AND FLOYD ORR—PAST PRESIDENT OF ASPT.
0. K. Houck Exhibit at Show
Brings Sales and Prospects
The annual Home Show, sponsored
by the Home Builders Association of
Memphis, Tenn., has always attracted
huge crowds of people interested in
building or remodeling homes. Prior to
this year no music merchant had ever
thought about participating in this
event.
E. F. Preston. Vice President of O.
K. Houck Piano Co., Wurlitzer dealer
of Memphis, Tenn., decided this year
that those interested in building or re-
modeling their homes should also be
interested in pianos and organs. So he
purchased a 22' x 11' exhibit space and
had an extremely attractive booth built
of Mahogany veneer to simulate a
beautiful room setting.
In addition to the six different styles
of pianos a Series 31 Wurlitzer organ
was also exhibited. Three fifteen-minute
organ recitals were presented on the
Wurlitzer Organ by Mack Watson of
the Wurlitzer Organ Division.
Three pianos were sold directly from
the booth during the week. Said Mr.
Preston: "The pep and enthusiasm the
GRANDS (as is) from $150 up
STUDIOS (as is) from $225 up
UPRIGHTS (as is) from $25 up
A choice selection always available
Bremen Piano Corporation
Manufacturers
jDrCfflCTI spinets g,-ond£>
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
WRITE — WIRE —
OR — PHONE — CHELSEA 2-4350
BRODWIN PIANO CO., Inc.
Est. 7974 — HARRY BRODWIN. Pres.
24
Model 37X . . . a popular Bremen
model authentically patterned in
transitional styling, recognized for its
outstanding value in tonal perfection and
superb musical performance.
BEACH
USED PIANOS —
246 WEST 23rd STREET
show gave our salesmen as a result of
131 brand new organ and piano pros-
pects who gave us their names and ad-
dress proved the effort and expense
was well-justified."
NEW YORK, N. Y.
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
Newark 4, N. J.
THE MUSIC TRADE REVIEW, NOVEMBER, I95I
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