Music Trade Review

Issue: 1951 Vol. 110 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Survey Shows Television
Has Helped Sporting Events
Revival of attendance at boxing
matches and football games is proof
that the long-term effect of television
on sports attendance will be an increase
in gate receipts, according to a recent
survey.
Pointing to figures showing that box-
ing attendance in the first nine months
of 1951 were two and a half times as
great as in the same period of 1950,
John S. Meek, president of Scott Radio
Laboratories and John Meek Indus-
tries, attributes the sharp gain to "the
turning point in TV's influence."
From a study of the effect of TV on
sports, especially boxing, Meek draws
these conclusions:
1. The effect of TV works fastest on
people who are already sports fans.
They tend at first to accept telecasts as
a free bonanza. It takes longer for the
non-enthusiasts to become fans from
watching sports events on TV. But then
these new fans start going to the games
and bouts, and the old fan returns to
the scene of live action when TV's
novelty wears off.
2. A good attraction not only will
still draw well, but telecasts of it help
insure good gates in the future.
3. Comfort is the chief factor in de-
termining the long-term effect of TV on
sports attendance. Events held during
pleasant weather or indoors tend to
benefit most after a time—baseball,
boxing, basketball. Football, played
sometimes in adverse weather, may suf-
fer occasionally because fans hesitate
to buy advance tickets.
In the first 9 months of 1950, about
600,000 fans paid about $2,500,000 to
see professional boxing. In the same
period this year, attendance was about
1,500,000 and gate receipts (exclusive
of TV and radio rights) were about
$5,000,000, according to authoritative
figures, Meek said.
Checks of football attendance at col-
leges whose games have been televised
in the NCAA "test" schedule indicate
that ticket sales are higher than last year.
Some of Those Who Attended the
Portland, O. Meetings of the ASPT
FRONT ROW L. TO R.: BOB JOH NSON—SCH AFF PIANO STRING CO., CHICAGO. ILL.;
WILLARD DAVIS—VICE PRES. ASPT.; WILLIAM F. ZEAL— PRES. PORTLAND OREGON
CHAPTER;
HENRY
GEARM AN—NATION AL REGIONAL
CHAIRMAN; NORMAN
K.
DASENBROOK—CONSULTANT ENGINEER WOOD & BROOKS CO.: F. KELSO DAVIS—
PRATT READ & CO., IVORYTON, CONN. AND CHARLES SUMMERS—WOOD & BROOKS
CO., BUFFALO, N. Y. BACK ROW: C. B. DAVIS-NORTHWEST REGIONAL V. P.; JOE
DAURER—ADV. MGR. RUDOLPH WURLITZER CO.; CHARLES F. STEI N—CONSU LTANT
PRATT READ & CO. AND FLOYD ORR—PAST PRESIDENT OF ASPT.
0. K. Houck Exhibit at Show
Brings Sales and Prospects
The annual Home Show, sponsored
by the Home Builders Association of
Memphis, Tenn., has always attracted
huge crowds of people interested in
building or remodeling homes. Prior to
this year no music merchant had ever
thought about participating in this
event.
E. F. Preston. Vice President of O.
K. Houck Piano Co., Wurlitzer dealer
of Memphis, Tenn., decided this year
that those interested in building or re-
modeling their homes should also be
interested in pianos and organs. So he
purchased a 22' x 11' exhibit space and
had an extremely attractive booth built
of Mahogany veneer to simulate a
beautiful room setting.
In addition to the six different styles
of pianos a Series 31 Wurlitzer organ
was also exhibited. Three fifteen-minute
organ recitals were presented on the
Wurlitzer Organ by Mack Watson of
the Wurlitzer Organ Division.
Three pianos were sold directly from
the booth during the week. Said Mr.
Preston: "The pep and enthusiasm the
GRANDS (as is) from $150 up
STUDIOS (as is) from $225 up
UPRIGHTS (as is) from $25 up
A choice selection always available
Bremen Piano Corporation
Manufacturers
jDrCfflCTI spinets g,-ond£>
CARILLONETTE CHIMES
TOWER BELL REPRODUCER
and the
MINI-CHIMES
WRITE — WIRE —
OR — PHONE — CHELSEA 2-4350
BRODWIN PIANO CO., Inc.
Est. 7974 — HARRY BRODWIN. Pres.
24
Model 37X . . . a popular Bremen
model authentically patterned in
transitional styling, recognized for its
outstanding value in tonal perfection and
superb musical performance.
BEACH
USED PIANOS —
246 WEST 23rd STREET
show gave our salesmen as a result of
131 brand new organ and piano pros-
pects who gave us their names and ad-
dress proved the effort and expense
was well-justified."
NEW YORK, N. Y.
"Nothing But a Bell Rings Like a Bell"
SEND FOR CATALOGS
BEACH INSTRUMENT CORP.
165 Oraton St.
Newark 4, N. J.
THE MUSIC TRADE REVIEW, NOVEMBER, I95I
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
PRACTICAL PIANO TUNING
By ALEXANDER HART
Formerly with Steinway & Sons Tuning Department, Instructor
Piano Tuning, Teachers College, Columbia University, N. Y.
Registered Member of the
National Association of Piano Tuners
CHAPTER 35-Piano Tuning in Review
Tuning Instruction
Now for a bit of tuning instruction.
Are you practicing up on your
octaves and unisons? Don't neglect this
procedure. Being careful with tempera-
ments is fair enough, but remember, the
entire make-up of tuning is chromatic,
that is, the half-tones with octaves per-
fect clear unisons make a fine sounding
job.
good lesson to be learned (and
only through experience) is to
A
know what specific tool to carry in the
tool kit and how it can serve for more
than one purpose.
One such tool is a long-nosed pliers
for pushing the flange pin back in place
without spoiling the bushing cloth.
It is not an uncommon occurrence to
find that flange pins have worked their
LOMC N O S E ?Ll££ POO. PUSHING FL.AN3E PIN*
WITHOUT DAMAGE TO
way out and often interfering with the
movement of another whippen flange.
As an example, when a pin moves from
one abstract or extension to another, th?
key balance and repetition is also dis-
turbed. These pliers come in handy to
catch each side of the pin, and push it
back where it should be.
Many sticking keys can be traced
around the flange area. There are ex-
treme cases when flanges have been
tampered with, that is, not intentionally,
but by using a screwdriver instead of
the pliers described. When this happens
there is no alternative but to rebush or
replace. It's far better to insert a new
one.
Unglued Jacks
The problem of jacks coming un-
glued can be easily solved by using the
long-nosed pliers. First of all, you can
hold the jack flange steady, and be able
to seat it in the groove, without the
likelihood of jumping out of place
when your back is turned.
If you observe the cut, it will be seen
how, by its extreme length, it is possible
to pass the pl'crs through the whippen
wire and bridle wire without difficulty.
This alone is a time saver, and makes
the work easier.
THE MUSIC TRADE REVIEW, NOVEMBER, 1951
IN PL AC C
On the other hand, setting a fine bear-
ing without being particular with uni-
sons and octaves, can spoil the fruitful
work preceeding the extra care already
expended but don't count with the final
test.
You will find especially those who do
not know how to modulate usually test
the tuning by octaves, otherwise being
careful to set a good temperament as
well as the other intervals nicely bal-
anced goes a long way for clean cut
work.
When we think of fine piano tuning,
that is, harmonizing the strings, we must
include tonality, in other words kev-
stone or tonic, i.e., choosing any tone
to write music.
All other tones from C # to D, with-
in the octaves D:£t and the rest. They
"can all serve as a tonic for either a
major or a minor scale, and its own
set of tonal relationships, and its own
group of chords.
ACQUAINT YOUR PERSONNEL
with
ZEISS PRECISION TUNING
CHARTS
Price $50.00 — A Must for Spinets
Zeiss Charts
Box 51
Brawley, Calif.
Composers have twenty-four tonal
levels—twenty-four keys, twelve major
and twelve minor.
When we speak of tonality or the key
of the piece, then we describe its spe-
cific tonal level tonic around which
tonal structure is built. As an example,
take B—as a tone we have five sharps,
and half step to the right C with no
sharps, tonal levels. Rather intricate for
amateur listeners, yet the tuner's work
is to build a musical scale for the com-
poser so that changes of key called
modulation can hold and increase his
interest in his musical compositions.
Tonality is a powerful asset in the
art of tuning pianos. When fine tuning
measures up in sets of tonal relation-
ships, that each and every key can be a
starting point, and also serve as an axis
that all keys—chords and thus inver-
sions blend without offending the ear
in the slightest degree, one can call him-
self skilled in the art of pianoforte
tuning.
Aeolian Co. Announces Record
Library in Fifth Ave. Salon
On Monday, November 5th, the Aeol-
ian Co., 536 Fifth Ave., New York, used
liberal newspaper space advertising the
grand opening of Aeolian's new record
library, on Wednesday, November 7th.
The new record library is on the main
floor of the new Aeolian Building at
the above address, designed by Richard
Bellamy. Several soundproof listening
booths have been installed.
At the opening, from 1 p.m. to 3 p.m..
on November 7th, Morton Gould was
present and autographed four of his
records "Moonglow" and "Deep Pur-
ple", and "Charleston" and "Diane"
which were given away free to those
who attended the opening.
PLAYERS REBUILT
• Airmotors
• Pneumatics
• Bellows
• Rebuilt
Wri+e: TOLBERT F. CHEEK
1 i Beauport Ave., Gloucester, Mass.
25

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