Music Trade Review
Issue: 1946 Vol. 105 N. 2 - Page 23
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Over 4,000 Dealers Inspect
Bendix Radios at Furniture Mart
Finkles Profit by Eviction by
Opening Larger Quarters
Mr. and Mrs. Morris Finkle, co-
managers of the High Point Record
Shop, RCA Victor dealer in Philadel-
phia, turned their eviction from for-
mer quarters to a new location at 20th
and Market Streets into a highly profit-
able business expansion.
When the building in which they
had maintained their record business
was sold out from under them, they
moved into spacious four floor head-
quarters. The entire main floor is now
devoted to records giving a substan-
tial increase in floor space. An illusion
of even bigger dimensions is achieved
by clever arrangement of mirrored
columns.
Mr. and Mrs. Finkle plans to use
the other three floors of their new
address to develop a line of electrical
appliances. This marks the couple's
tenth anniversary in the record busi-
ness in which time, they have achieved
the distinction of being among the first
ten shops in volume of record sales in
Philadelphia.
A second shop dealing in records ex-
clusively was opened last year at 11
South 13th Street.
Unique Promotion in "I'm Glad
I Waited For You" Series
Dealers inspect Bendix line at Furniture Show—Display is shown in bottom photograph
Over 4300 dealers visted the Bendix
Radio display booth at the American
Furniture Mart, Chicago, during the
Winter Market, according to L. C.
Truesdell, General Sales Manager, Ra-
dio and Television, Bendix Radio,Di-
vision of Bendix Aviation Corporation.
Seventeen models were elaborately
displayed. One of the outstanding at-
tractions of the show was an invisible
radio with a phantom dial. Other
features of the 1946 line included plas-
tic table models with enclosed, dust-
proof backs and built-in, concealed
handles; radio-phonograph combina-
tions with a new magic hide-away
device for the record changer; and
THE MUSIC TRADE REVIEW, FEBRUARY, 1946
furniture-styled cabinets.
The January shows have proven the
worth of pre-testing radio features
and cabinet styling before placing a
product on the market, Mr. Truesdell
believes. "Bendix Radio has spent near-
ly $100,000 to find out what dealers
and consumers prefer in new radios,
and the enthusiasm generated by the
new 1946 Bendix Radio line displayed
at the Chicago Winter Market and
the National Retail Dry Goods Asso-
ciation Convention in New York this
month certainly justifies this expense,"
Truesdell stated; adding "shows of this
kind offer excellent opportunities to
check dealer reactions."
What might be entitled the "I'm
Glad I Waited For You" series of
window displays for tie-in promotion
of new electrical appliances and other
hard-to-get merchandise, with the re-
cording by the same title, has been
initiated, by Bruno, RCA Victor Dis-
tributor for New York.
A centrally spotted washing ma-
chine, flanked by a blowup of the RCA
Victor recording "I'm Glad I Waited
For You" by Freddy Martin opposite
a poster advertisement of the film
"Tars and Spars" from which the tune
was taken, give triple implication to
the streamer "I'm Glad I Waited For
You."
The idea is readily adaptable to any
dealer window for plugging fresh off
production line merchandise with the
23
Over 4,000 Dealers Inspect
Bendix Radios at Furniture Mart
Finkles Profit by Eviction by
Opening Larger Quarters
Mr. and Mrs. Morris Finkle, co-
managers of the High Point Record
Shop, RCA Victor dealer in Philadel-
phia, turned their eviction from for-
mer quarters to a new location at 20th
and Market Streets into a highly profit-
able business expansion.
When the building in which they
had maintained their record business
was sold out from under them, they
moved into spacious four floor head-
quarters. The entire main floor is now
devoted to records giving a substan-
tial increase in floor space. An illusion
of even bigger dimensions is achieved
by clever arrangement of mirrored
columns.
Mr. and Mrs. Finkle plans to use
the other three floors of their new
address to develop a line of electrical
appliances. This marks the couple's
tenth anniversary in the record busi-
ness in which time, they have achieved
the distinction of being among the first
ten shops in volume of record sales in
Philadelphia.
A second shop dealing in records ex-
clusively was opened last year at 11
South 13th Street.
Unique Promotion in "I'm Glad
I Waited For You" Series
Dealers inspect Bendix line at Furniture Show—Display is shown in bottom photograph
Over 4300 dealers visted the Bendix
Radio display booth at the American
Furniture Mart, Chicago, during the
Winter Market, according to L. C.
Truesdell, General Sales Manager, Ra-
dio and Television, Bendix Radio,Di-
vision of Bendix Aviation Corporation.
Seventeen models were elaborately
displayed. One of the outstanding at-
tractions of the show was an invisible
radio with a phantom dial. Other
features of the 1946 line included plas-
tic table models with enclosed, dust-
proof backs and built-in, concealed
handles; radio-phonograph combina-
tions with a new magic hide-away
device for the record changer; and
THE MUSIC TRADE REVIEW, FEBRUARY, 1946
furniture-styled cabinets.
The January shows have proven the
worth of pre-testing radio features
and cabinet styling before placing a
product on the market, Mr. Truesdell
believes. "Bendix Radio has spent near-
ly $100,000 to find out what dealers
and consumers prefer in new radios,
and the enthusiasm generated by the
new 1946 Bendix Radio line displayed
at the Chicago Winter Market and
the National Retail Dry Goods Asso-
ciation Convention in New York this
month certainly justifies this expense,"
Truesdell stated; adding "shows of this
kind offer excellent opportunities to
check dealer reactions."
What might be entitled the "I'm
Glad I Waited For You" series of
window displays for tie-in promotion
of new electrical appliances and other
hard-to-get merchandise, with the re-
cording by the same title, has been
initiated, by Bruno, RCA Victor Dis-
tributor for New York.
A centrally spotted washing ma-
chine, flanked by a blowup of the RCA
Victor recording "I'm Glad I Waited
For You" by Freddy Martin opposite
a poster advertisement of the film
"Tars and Spars" from which the tune
was taken, give triple implication to
the streamer "I'm Glad I Waited For
You."
The idea is readily adaptable to any
dealer window for plugging fresh off
production line merchandise with the
23
Future scanning projects are planned by the International Arcade Museum Library (IAML).