Music Trade Review

Issue: 1946 Vol. 105 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Over 4,000 Dealers Inspect
Bendix Radios at Furniture Mart
Finkles Profit by Eviction by
Opening Larger Quarters
Mr. and Mrs. Morris Finkle, co-
managers of the High Point Record
Shop, RCA Victor dealer in Philadel-
phia, turned their eviction from for-
mer quarters to a new location at 20th
and Market Streets into a highly profit-
able business expansion.
When the building in which they
had maintained their record business
was sold out from under them, they
moved into spacious four floor head-
quarters. The entire main floor is now
devoted to records giving a substan-
tial increase in floor space. An illusion
of even bigger dimensions is achieved
by clever arrangement of mirrored
columns.
Mr. and Mrs. Finkle plans to use
the other three floors of their new
address to develop a line of electrical
appliances. This marks the couple's
tenth anniversary in the record busi-
ness in which time, they have achieved
the distinction of being among the first
ten shops in volume of record sales in
Philadelphia.
A second shop dealing in records ex-
clusively was opened last year at 11
South 13th Street.
Unique Promotion in "I'm Glad
I Waited For You" Series
Dealers inspect Bendix line at Furniture Show—Display is shown in bottom photograph
Over 4300 dealers visted the Bendix
Radio display booth at the American
Furniture Mart, Chicago, during the
Winter Market, according to L. C.
Truesdell, General Sales Manager, Ra-
dio and Television, Bendix Radio,Di-
vision of Bendix Aviation Corporation.
Seventeen models were elaborately
displayed. One of the outstanding at-
tractions of the show was an invisible
radio with a phantom dial. Other
features of the 1946 line included plas-
tic table models with enclosed, dust-
proof backs and built-in, concealed
handles; radio-phonograph combina-
tions with a new magic hide-away
device for the record changer; and
THE MUSIC TRADE REVIEW, FEBRUARY, 1946
furniture-styled cabinets.
The January shows have proven the
worth of pre-testing radio features
and cabinet styling before placing a
product on the market, Mr. Truesdell
believes. "Bendix Radio has spent near-
ly $100,000 to find out what dealers
and consumers prefer in new radios,
and the enthusiasm generated by the
new 1946 Bendix Radio line displayed
at the Chicago Winter Market and
the National Retail Dry Goods Asso-
ciation Convention in New York this
month certainly justifies this expense,"
Truesdell stated; adding "shows of this
kind offer excellent opportunities to
check dealer reactions."
What might be entitled the "I'm
Glad I Waited For You" series of
window displays for tie-in promotion
of new electrical appliances and other
hard-to-get merchandise, with the re-
cording by the same title, has been
initiated, by Bruno, RCA Victor Dis-
tributor for New York.
A centrally spotted washing ma-
chine, flanked by a blowup of the RCA
Victor recording "I'm Glad I Waited
For You" by Freddy Martin opposite
a poster advertisement of the film
"Tars and Spars" from which the tune
was taken, give triple implication to
the streamer "I'm Glad I Waited For
You."
The idea is readily adaptable to any
dealer window for plugging fresh off
production line merchandise with the
23
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
G. L Roark now
Musaphonic Sales Mgr.
C. J. Mily, Radio Mgr.
For Wm. Knabe & Co.
Grady L. Roark has been appointed
sales manager of Musaphonic receivers
for the General Electric Company's
Receiver Division according to an an-
nouncement by Paul L. Chamberlain,
manager of sales for the division. He
will have his headquarters at the
Bridgeport plant.
Mr. Roark succeeds W. Hayes Clarke
who has been made sales manager of
equipment tubes for the G.E. Tube
Division.
A native of Oklahoma City, Okla.,
Mr. Roark has been associated with
General Electric in various sales, cus-
tomer relations and manufacturing
capacities since 1933, except for a few
months in 1945 when he served as mer-
chandise manager with W. R. Grace &
Company and was responsible for mer-
chandise activities in South America.
Mr. Roark is a graduate of Okla-
homa A. & M. College with a B.E. de-
gree in electrical and mechanical en-
gineering.
H. B. Wood, General Manager of
Wm. Knabe & Co., New York, has an-
nounced the appointment of C. J.
Mily as Sales Manager of the radio
department. Formerly Mr. Mily was
RCA Victor Record Brush
Now Available
The RCA Victor record brush, a top
promotional item which was tempor-
arily discontinued due to war time
shortages is now back on the market.
Back of the handy round brush
carries a three-way plug for RCA
Victor Records, Victrolas and radios.
It is attractively laminated in three
colors and has space for dealer imprint.
C. J. MILY

with the Aeolian Co., when that com-
pany was located at 54th St. and Fifth
Ave. Later he became manager of the
radio department of Steinway & Sons,
New York. During the war he was
doing field engineering work.
Philharmonic Conductor
Tests the New Magnavox
Believing that it takes the trained
ear of a professional musician to deter-
mine true tone values, The Magnavox
monic Conductor, to tone test the first
postwar radio-phonograph off the line
at the Magnavox plant.
Hans Schwfeger Tesfj the New Magnavox on the Assembly Line
Co., Fort Wayne, Ind., recently invited
Hans Schwieger, Fort Wayne Philhar-
24
to the performance of the instrument
as it was operated on the standard
broadcast and shortwave bands. Then
he selected several recordings, placed
them on the record changer, and
pressed the button that puts the chan-
ger in operation. As the phonograph
played, he listened with increasing de-
light.
At the conclusion of the tests, Mr.
Schwieger gave his enthusiastic ap-
proval to the clarity and trueness of
the Magnavox tone reproduction.
Dealer shipment of some postwar
Magnavox radio-phonograph models
has already started.
A powerful two-band FM receiver
will be produced by Magnavox for in-
stallation in their radio-phonographs.
Insuring the best FM reception on
both the old and new FM frequency
channels, this receiver is a separate
chassis that can be installed when the
radio-phonograph is purchased, or later
when FM broadcast facilities serve the
purchaser's localities. The Magnavox
owner, therefore, does not have to in-
vest in FM equipment until such time
as he desires it. Because this FM chas-
sis is independent of the standard
broadcast receiver, the FM receiver can
be turned off when not in use, thus
saving wear on valuable tubes.
In the presence of Magnavox officials
and technicians, Mr. Schwieger listened
Howard Handwerg Back
on Motorola Sales
After a wartime absence of three
years, during which time he worked in
the p r o d u c -
tion
depart-
m e n t, Howard
Handwe r g
is
again back in
acti6n in the
sales division of
the Galvin Mfg.
C o r p . , makers
of Motorola Ra-
dios for home
a n d car. Mr.
H. HANDWERG
H a n d w erg is
now busily engaged in contacting deal-
ers throughout his territory.
Mr. Handwerg joined the iMotorola
organization in 1940 as a territorial
sales representative just seven years
after he graduated from the Wharton
School of Commerce at the University
of Pennsylvania. With the curtailment
of sales activities during the war, he
was transferred to the home office
where he had charge of purchasing, ex-
pediting and planning.
In September of last year, Mr. Hand-
werg was returned to the sales divi-
sion in charge of his present territory
which includes South Dakota, North
Dakota, Wisconsin, Minnesota, Ne-
braska, Iowa and Northern Illinois.
THE MUSIC TRADE REVIEW, FEBRUARY, 1946

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