Music Trade Review
Issue: 1945 Vol. 104 N. 8 - Page 25
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Viewtone Popular
Priced Television
The Viewtone Co., New York City,
recently demonstrated at a dinner at
the St. Moritz for newsmen and trade
paper representatives a new television
set, which they claim is designed for
low-cost mass production.
Described by their sales representa-
tive, Charles Robbins, as the first tele-
vision set in the low price market in-
corporating all the advances of new
engineering' principles in the electronic
field, it will retail for about $100.
The set is a small table model in a
simple walnut cabinet which will blend
unobtrusively with other home fur-
nishings. It uses a seven inch viewing
tube which affords sharp, clear cut
images and surprisingly comfortable
viewing with a minimum of eye strain.
Among the unusual features of the
set, in addition to its size, says Mr.
Robbins, is its simplicity of operation,
installation and servicing. The inter-
ior of the set reveals a lack of the
usual maze of wires and parts found
in old style television sets. Stream-
lined engineering accounts for the
fewer parts and simpler wiring, and
subsequent ease of maintenance and
use.
Viewtone Co., a newcomer in radio
production but active in television and
radio research since 1931, according
to Mr. Robbins, plans to market this
new type receiver as soon as the gov-
First Complete Meissner Made
Radio-Phonograph Has Trade Preview
Writers and editors of the daily
press, the major news services, finan-
cial news services, advertising publi-
cations, radio, furniture and electronic
trade press, national magazines, and
On display was the first complete
set ever produced under the "Meiss-
ner" name. Features of the phono-
graph portion of the set are its high-
fidelity reproduction of recorded mus-
sales niiinager, radio phonograph division.
officials of the four principal national
radio broadcasting chains were guests
August 1 at the first official showing
of the postwar electronic radio-phono-
graph produced by Meissner Manufac-
turing Div., Maguire Industries, Inc.
Hosts at the press preview were
Meissner and Maguire officials headed
by Russell Maguire, New York finan-
cier and industrialist and president of
Maguire Industries, Inc.; James T.
Watson, founder and former president
of the Meissner Manufacturing Co.,
who is now vice president for the
Maguire organization in charge of
the Meissner plant at Mt. Carmel, 111.;
G. V. Rockey, vice president in charge
The new Viewtone Television Set
of sales, Maguire Industries, Inc., for-
to retail for $100
mer executive vice president of the
Meissner Manufacturing
Co.; and
ernment gives the go-ahead signal to
Oden F. Jester, general sales manager
the radio industry. They will also
manufacture a television and FM and of the Meissner radio-phonograph divi-
AM radio combination with a serving tion, Chicago. The press premiere was
held at the newly-opened Meissner
bar; record players; and a line of AM
and FM small table model radios, salon and national radio-phonograph
sales headquarters, 936 North Michi-
backed up by a concentrated adver-
gan Avenue,
tising campaign for consumers and
ic, an eight-key tone control system
the trade.
THE MUSIC TRADE REVIEW, AUGUST. 1945
covering the entire range of human
hearing, an automatic record changer
which enables the instrument to play
for two hours without attention, and
a multiple speaker system. Radio fea-
tures include regular broadcast, fre-
quency-modulation and super short
wave reception.
Second Award for
Capehart Advertising
A second award for excellence in
advertising achieved this year has been
won by Capehart National Advertis-
ing.
Presented by the Art Directors Club
of Chicago—midwest's leading art crit-
ic—for Serge Soudeikine's interpreta-
tion of the carnival scene from Stra-
vinsky's immortal "Petrouchka," the
award chalks up another achievement
for the Capehart Art Collection used
in National Advertising. The painting,
together with a copy of the advertise-
ment, hung in the galleries of the
Chicago Art Institute during the
month of May.
25
Viewtone Popular
Priced Television
The Viewtone Co., New York City,
recently demonstrated at a dinner at
the St. Moritz for newsmen and trade
paper representatives a new television
set, which they claim is designed for
low-cost mass production.
Described by their sales representa-
tive, Charles Robbins, as the first tele-
vision set in the low price market in-
corporating all the advances of new
engineering' principles in the electronic
field, it will retail for about $100.
The set is a small table model in a
simple walnut cabinet which will blend
unobtrusively with other home fur-
nishings. It uses a seven inch viewing
tube which affords sharp, clear cut
images and surprisingly comfortable
viewing with a minimum of eye strain.
Among the unusual features of the
set, in addition to its size, says Mr.
Robbins, is its simplicity of operation,
installation and servicing. The inter-
ior of the set reveals a lack of the
usual maze of wires and parts found
in old style television sets. Stream-
lined engineering accounts for the
fewer parts and simpler wiring, and
subsequent ease of maintenance and
use.
Viewtone Co., a newcomer in radio
production but active in television and
radio research since 1931, according
to Mr. Robbins, plans to market this
new type receiver as soon as the gov-
First Complete Meissner Made
Radio-Phonograph Has Trade Preview
Writers and editors of the daily
press, the major news services, finan-
cial news services, advertising publi-
cations, radio, furniture and electronic
trade press, national magazines, and
On display was the first complete
set ever produced under the "Meiss-
ner" name. Features of the phono-
graph portion of the set are its high-
fidelity reproduction of recorded mus-
sales niiinager, radio phonograph division.
officials of the four principal national
radio broadcasting chains were guests
August 1 at the first official showing
of the postwar electronic radio-phono-
graph produced by Meissner Manufac-
turing Div., Maguire Industries, Inc.
Hosts at the press preview were
Meissner and Maguire officials headed
by Russell Maguire, New York finan-
cier and industrialist and president of
Maguire Industries, Inc.; James T.
Watson, founder and former president
of the Meissner Manufacturing Co.,
who is now vice president for the
Maguire organization in charge of
the Meissner plant at Mt. Carmel, 111.;
G. V. Rockey, vice president in charge
The new Viewtone Television Set
of sales, Maguire Industries, Inc., for-
to retail for $100
mer executive vice president of the
Meissner Manufacturing
Co.; and
ernment gives the go-ahead signal to
Oden F. Jester, general sales manager
the radio industry. They will also
manufacture a television and FM and of the Meissner radio-phonograph divi-
AM radio combination with a serving tion, Chicago. The press premiere was
held at the newly-opened Meissner
bar; record players; and a line of AM
and FM small table model radios, salon and national radio-phonograph
sales headquarters, 936 North Michi-
backed up by a concentrated adver-
gan Avenue,
tising campaign for consumers and
ic, an eight-key tone control system
the trade.
THE MUSIC TRADE REVIEW, AUGUST. 1945
covering the entire range of human
hearing, an automatic record changer
which enables the instrument to play
for two hours without attention, and
a multiple speaker system. Radio fea-
tures include regular broadcast, fre-
quency-modulation and super short
wave reception.
Second Award for
Capehart Advertising
A second award for excellence in
advertising achieved this year has been
won by Capehart National Advertis-
ing.
Presented by the Art Directors Club
of Chicago—midwest's leading art crit-
ic—for Serge Soudeikine's interpreta-
tion of the carnival scene from Stra-
vinsky's immortal "Petrouchka," the
award chalks up another achievement
for the Capehart Art Collection used
in National Advertising. The painting,
together with a copy of the advertise-
ment, hung in the galleries of the
Chicago Art Institute during the
month of May.
25
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