Music Trade Review

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A year ago, due to the sale of the
huilding occupied, by the firm, they
were forced to move to a new loca-
tion. The new store is on the same
street as the former, but three blocks
closed to the center, giving it the ad-
vantage of a downtown location. This
move brought several difficulties; five
months to obtain an awning for the
front window, rendering it practically
useless for display purposes during
that time; impossibility of getting new
lighting fixtures, necessitating the in-
stalling of used ones. Needing new
display racks for music, Mr. Saricks
was compelled to build them himself.
The racks, which cover a large space
on one wall, were finished in ivory to
match the rest of the woodwork, and
provide sufficient space for a large
selection of sheet music.
various types of used instruments.
Most students consider themselves ex-
tremely fortunate to be able to buy
instruments which have been carefully
reconditioned.
A small item which has found popu-
larity with students as well as with
the general public is the song flute,
and a supply is kept on hand to meet
the frequent requests.
ing to deal honestly and fairly; in
pleasant attitudes toward life, and in
learning to serve and to please; to give
as freely as possible of our time to
community enterprise, and to try to
see that others are just a little happier.
"The real thrill for any conscien-
tious music merchant is when he sees
and hears the finished or accomplished
product in a concert. The years have
passed, the little girl or boy. whose
Watches Overhead Carefully
parents
may have been a little hard
Keeping down the overhead, Mr.
to
convince,
now sits in the first chair
Saricks believes is particularly essen-
in
an
orchestra,
an outstanding musi-
tial in these times if a store expects
cian,
or
plays
the
organ in church.
to be able to carry on with nothing
They
are
better
people,
better citizens,
but musical instruments. He also feels
because
of
a
little
purchase,
some
that the small dealer has here an ad-
years
back,
of
a
musical
instrument.
vantage over the larger fellow, be-
"Afler four years in our own busi-
cause the overhead is more easily
ness,
we are still handling our work
regulated in a small store, and less
in
the
same manner as when we start-
help is needed to operate.
ed;
a
little older, a little more tired,
Waiting List of Customers
"I have learned," remarked Mr.
but
also
a little more happy. The war
Although there have been times Saricks, "to have patience. If a thing
will
be
over some day. Help, that
when there was very little merchandise is not done today, it may be tomorrow.
will
fit
into
our plans will then come,
on hand which was suitable for win- Above all, a dealer in musical instru-
together
with
ample merchandise. We
dow displays, Mr. Saricks has made it ments and music must like people,
hope
we
may
be
able to round out into
a practice to use the best of what he and bear in mind that friends and
a
better
service.
There is so much
did have, whether it happened to be acquaintances are a tremendous help."
to
be
done.
We
want
to do our part."
accordions, wind instruments, or an
This friendly attitude finds expres-
exceptionally attractive used piano. sion in the number of children, as It's Now Major
On the rare occasions when a new well as adults, who accept the gracious Theodore D. Steinway
piano is received, it generally comes invitation extended them to come to
Word has been received by Steinway
in one day and goes out the next, for the store and practice on the pianos & Sons, New York, of the promotion of
there is a long waiting-list of custom- there. This one gesture has won many Capt. Theodore D. Steinway to a
ers, some from other towns nearby. friends for the store, and doubtless, Major. Major Steinway is in the Phil-
ippines with General MacArthur. At
The spinet model shown in the accom- many customers too.
the outbreak of the war he was a
panying photograph, was in the store
"I believe," Mr. Saricks said, "our member of Squadron "A," New York,
just long enough for the picture to be success, in our small way, during these and went into service with 1 the New
made at night.
upset times, has been due to hard York National Guard, going to offi-
cers training school and later receiv-
Summer school music classes, as work, a certain reputation that has ing his promotions on the field of
well as those during the regular school come about over a period of twenty- battle. He has served in India, Aus-
term, furnish a lucrative market for two years in our community, in try- tralia, and the Philippines.
r
- A . MERRIAM C O . -
Famous for Highest Quality Piano Benches
Since 1870
Representatives:
FREDERICK J . BAUER
SOUTH ACTON
LOUIS F. GOELZLIN
JULIUS G . KLEIN
MASS.
A
THE MUSIC TRADE REVIEW, JULY, 1945