Music Trade Review
Issue: 1945 Vol. 104 N. 7 - Page 33
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Value of Team Work Proved
by Saricks War Time Success
by BERNICE REED
I
N SPITE of having started out as a
new venture just thirteen months
before Pearl Harbor, and having
too perate on a war-time basis, under
adverse conditions, practically from
the beginning, the Saricks Music Co.,
320 East Second Street, Casper, Wy-
oming, is an outstanding example of
a successful business in a small com-
munity which has been built up almost
exclusively from the sale of recondi-
tioned instruments.
This might seem an almost impossi-
ble achievement in a city of less than
twenty thousand population, but E. E.
Saricks has very competently met the
problems of manpower shortage, lack
of new merchandise and insufficient
equipment.
Although Mr. Saricks has been en-
gaged in musical merchandising in
Casper for twenty-two years, it was
only four years ago that he decided
to open his own store. He and his
wife comprise the entire staff. This
means hard work and long hours for
both of them, but they thoroughly en-
joy it and have laid the foundation
for a fine business with a brilliant
future in postwar years.
too great a problem after the public
became aware that here was a ready
market for used instruments. It has
been Mr. Saricks' policy to do very
little advertising to obtain used stock,
since he has learned that this has a
tendency to make it harder to buy. If
people get the impression that dealers
are crying for pianos, for instance,
they immediately want a higher price,
or refuse to sell. Eventually, those
who have anything to sell will come
around of their own accord.
Little Advertising for Stock
Perhaps the most significant accom-
plishment has been Mr. Saricks' abil-
ity to keep a regular supply of used
instruments. This proved to be not
He does, however, frequently ad-
vertise an outstanding bargain in an
instrument for sale. This serves not
only to stimulate sales, but also to
again remind the public of the oppor-
Mr. and Mrs. Saricks work problems out together
Scrr/cfcs keeps piano in window
THE MUSIC TRADE REVIEW, JULY, 1945
tunity to dispose of used instruments,
without the advertisement actually
mentioning it in so many words. Like-
wise, it keeps the name of the concern
in the minds of prospective post-war
purchasers.
Reconditions All Pianos
Mr. Saricks does all of the recondi-
tioning and servicing of instruments
himself. It is a matter of pride with
him that no piano shall leave the store
until thoroughly and systematically
cleaned and repaired. Naturally, this
is a large task, and much of the work
must be done late at night and on
Sundays.
Mrs. Saricks handles the books and
music, and takes complete charge dur-
when he can and stocks them also
33
The Value of Team Work Proved
by Saricks War Time Success
by BERNICE REED
I
N SPITE of having started out as a
new venture just thirteen months
before Pearl Harbor, and having
too perate on a war-time basis, under
adverse conditions, practically from
the beginning, the Saricks Music Co.,
320 East Second Street, Casper, Wy-
oming, is an outstanding example of
a successful business in a small com-
munity which has been built up almost
exclusively from the sale of recondi-
tioned instruments.
This might seem an almost impossi-
ble achievement in a city of less than
twenty thousand population, but E. E.
Saricks has very competently met the
problems of manpower shortage, lack
of new merchandise and insufficient
equipment.
Although Mr. Saricks has been en-
gaged in musical merchandising in
Casper for twenty-two years, it was
only four years ago that he decided
to open his own store. He and his
wife comprise the entire staff. This
means hard work and long hours for
both of them, but they thoroughly en-
joy it and have laid the foundation
for a fine business with a brilliant
future in postwar years.
too great a problem after the public
became aware that here was a ready
market for used instruments. It has
been Mr. Saricks' policy to do very
little advertising to obtain used stock,
since he has learned that this has a
tendency to make it harder to buy. If
people get the impression that dealers
are crying for pianos, for instance,
they immediately want a higher price,
or refuse to sell. Eventually, those
who have anything to sell will come
around of their own accord.
Little Advertising for Stock
Perhaps the most significant accom-
plishment has been Mr. Saricks' abil-
ity to keep a regular supply of used
instruments. This proved to be not
He does, however, frequently ad-
vertise an outstanding bargain in an
instrument for sale. This serves not
only to stimulate sales, but also to
again remind the public of the oppor-
Mr. and Mrs. Saricks work problems out together
Scrr/cfcs keeps piano in window
THE MUSIC TRADE REVIEW, JULY, 1945
tunity to dispose of used instruments,
without the advertisement actually
mentioning it in so many words. Like-
wise, it keeps the name of the concern
in the minds of prospective post-war
purchasers.
Reconditions All Pianos
Mr. Saricks does all of the recondi-
tioning and servicing of instruments
himself. It is a matter of pride with
him that no piano shall leave the store
until thoroughly and systematically
cleaned and repaired. Naturally, this
is a large task, and much of the work
must be done late at night and on
Sundays.
Mrs. Saricks handles the books and
music, and takes complete charge dur-
when he can and stocks them also
33
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