Music Trade Review
Issue: 1945 Vol. 104 N. 4 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Established 1879
April, 1945
REVIEW
VOL 104, No. 4
THE
PIONEER
PUBLICATION
2783rd Issue
OF T H E M U S I C
INDUSTRY
Music Merchants to Join in
National Music Week Promotion
N
ATIONAL MUSIC WEEK is now holding the attention of music mer-
chants all over the country. This year it occurs from May 6th to May
13th. The National Association of Music Merchants, through its adver-
tising committee which is headed by Evan Klock, advertising manager of
Lyon & Healy, Inc., Chicago, has for the past month been preparing material
for the use of its members, as well as other dealers who will send for it. For
this purpose the association has prepared a kit which includes many items
which can be used to advantage by the dealer. It is being shipped to dealers
for the moderate sum of $1.00 and includes window streamers, colorful record
album bands for window and interior display purposes, these to be used on
record albums of all sizes, newspaper mats in three sizes, a "how to do it"
manual which contains numerous suggestions for civic and community promo-
tion and many other items suited to the occasion.
As reported in THE REVIEW last being distributed on which, in colors.
month the manufacturers of phono- are printed the words, "Give Records,
graph records have agreed to enter National Music Week."
into the promotion of National Music
The RCA Victor Division of the
Week and it was determined at a meet-
Radio
Corporation of A m e r i c a ,
ing held in New York to promote rec-
through
its national radio set-up, spe-
ords as gifts during that week. For
cial
display
material and its dealer
that purpose album bands are now
Record Album Binder issued by fhe National Association of Music Merchant*
THE MUSIC TRADE REVIEW, APRIL, 1945
NATIONAL
MUSIC
WEEK
'Beginning
FIRST SUNDAY IN MAY
k
A
Poster issued by National Music Committee
and record purchaser publications is
giving wide promotion to the Week.
High spot of the promotion is a
series of daily messages on Victor's
"Music You Want" radio programs
which are carried by 55 local stations
throughout the country. Script men-
tions call attention to National Music
Week observance during the entire
week. RCA Victor is arranging to
give the event a national network
boost on its "Music America Loves
Best" program Sunday, May 6, over
the NBC network.
An attractive two-color streamer
emphasizing the deserved prominence
of recorded music in National Music
Week, underlined with this year's
theme, "Use Music To Foster Unity
For The War And The Peace To
Follow," is being made available to
Victor dealers. The streamer may be
used on window or wall—and serves
to draw attention to records as a suit-
able gift item.
Victor Record Review, widely read
record consumer publication, gives
Established 1879
April, 1945
REVIEW
VOL 104, No. 4
THE
PIONEER
PUBLICATION
2783rd Issue
OF T H E M U S I C
INDUSTRY
Music Merchants to Join in
National Music Week Promotion
N
ATIONAL MUSIC WEEK is now holding the attention of music mer-
chants all over the country. This year it occurs from May 6th to May
13th. The National Association of Music Merchants, through its adver-
tising committee which is headed by Evan Klock, advertising manager of
Lyon & Healy, Inc., Chicago, has for the past month been preparing material
for the use of its members, as well as other dealers who will send for it. For
this purpose the association has prepared a kit which includes many items
which can be used to advantage by the dealer. It is being shipped to dealers
for the moderate sum of $1.00 and includes window streamers, colorful record
album bands for window and interior display purposes, these to be used on
record albums of all sizes, newspaper mats in three sizes, a "how to do it"
manual which contains numerous suggestions for civic and community promo-
tion and many other items suited to the occasion.
As reported in THE REVIEW last being distributed on which, in colors.
month the manufacturers of phono- are printed the words, "Give Records,
graph records have agreed to enter National Music Week."
into the promotion of National Music
The RCA Victor Division of the
Week and it was determined at a meet-
Radio
Corporation of A m e r i c a ,
ing held in New York to promote rec-
through
its national radio set-up, spe-
ords as gifts during that week. For
cial
display
material and its dealer
that purpose album bands are now
Record Album Binder issued by fhe National Association of Music Merchant*
THE MUSIC TRADE REVIEW, APRIL, 1945
NATIONAL
MUSIC
WEEK
'Beginning
FIRST SUNDAY IN MAY
k
A
Poster issued by National Music Committee
and record purchaser publications is
giving wide promotion to the Week.
High spot of the promotion is a
series of daily messages on Victor's
"Music You Want" radio programs
which are carried by 55 local stations
throughout the country. Script men-
tions call attention to National Music
Week observance during the entire
week. RCA Victor is arranging to
give the event a national network
boost on its "Music America Loves
Best" program Sunday, May 6, over
the NBC network.
An attractive two-color streamer
emphasizing the deserved prominence
of recorded music in National Music
Week, underlined with this year's
theme, "Use Music To Foster Unity
For The War And The Peace To
Follow," is being made available to
Victor dealers. The streamer may be
used on window or wall—and serves
to draw attention to records as a suit-
able gift item.
Victor Record Review, widely read
record consumer publication, gives
Future scanning projects are planned by the International Arcade Museum Library (IAML).