Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
an additional boost to the promotion
with an editorial enlarging on the val-
ue of music in war or in peace, term-
ing National Music Week observance
"one of the essential activities no one
can afford to neglect."
Specific promotion suggestions for
dealers and an over-all picture of
activities of related organizations will
be given wide play in the Victor Rec-
ord News, magazine for dealers.
Other record companies, including
the Columbia Recording Corporation,
Bridgeport, Conn., Decca, Inc., New
York, and others are all doing some
NATIONAL
form of promotion in connection with
MUSIC
WEEK
National Music Week.
A wealth of material for the use of
music clubs and other organizations
has been prepared by the Na-
al Music Week Committep wMeh
now sponsors National Music Week.
This includes window streamers and
Actual Size
counter cards, stickers for stationery,
and printed suggestions for procedure
Newspaper Copy. Issued by the NAMM
during that week. President Roose-
"This year's keynote is: 'Use Music
velt has written a letter commending
to Foster, Unity for the war and the
the effort and practically every Gov-
peace to follow.'"
ernor in the country has issued a
"Music Week will be used as a set-
proclamation declaring the second
ting for patriotic programs and for
week in May, National Music Week.
campaigns to provide musical enter-
Promotion by Committee
tainment, instruments and other facil-
C. M. Tremaine, secretary of the ities for the armed forces in this coun-
National and Inter-American Music try and overseas. The occasion will
Committee has sent a letter to approxi- also be marked by schools, clubs,
mately 3200 contacts who are active churches and other groups with dem-
on committees or independently or- onstrations of the year's progress of
ganizing the Music Week observance their musical work, and will be a
in their communities; also to 800 focus of efforts towards establishing
State Music and Music Week chair- school music courses, music depart-
men of organizations represented on ments in libraries, musical scholar-
the committee's list. The letter urges ships, and similar projects.
that publicity be started soon and en-
"Schools in many communities will
closed with it is a press release for
present musical programs in costume,
local newspapers which points out
representing the peoples allied with
that:
the United States in the war. Other
RECORDS
concerts will be arranged, for hospi-
tals and institutions, some of them
featuring the music of the Latin-
American countries and the United
Nations. Inter-church musical serv-
ices have become a popular type of
participation of the opening Sunday.
They are especially favored by the
national and the local Music Week
committees as a harmonizing influence
and a means of strengthening the co-
operative spirit—as much an aim of
Music Week as emphasis on the value
of music and music education.
"Recreation centers, USO's and
teen age canteens are among the
g r o u p s participating which have
brought new trends into the Music
Week observance. Some will mark the
occasion by presenting bands, orches-
tras and vocal ensembles organized
during the year, while others will use
it to stimulate interest in establishing
such ensembles."
This is the first year that the Na-
tional Association of Music Merchants
has taken full charge of the promo-
tion for the music industry. In previ-
ous years the National Piano Manu-
facturers Association, through its Ad-
vertising Club, prepared the kits
which the dealers used. In those years
the National Association of Music
Merchants shared the expense. With
the reorganization of the latter which
took place the first of the year the
time element made it impossible for a
more propitious promotion to be
planned. However, under the guid-
ance of William A. Mills, executive
secretary of the association, consider-
able has been accomplished. It is
planned to hold meetings of the vari-
ous branches of the industry later in
the year at which time definite plans
for the future will be discussed.
OBSERVE
NRTIONRL MUSIC WEEK
Beginning first Sunday in May
THE MUSIC TRADE REVIEW, APRIL, 1945