Music Trade Review
Issue: 1941 Vol. 100 N. 8 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 1941
clipped just to make an immediate sale.
Figure on the profit first, and the sale
second, for the latter without the former, is
like milking a dry cow.
UBSCRIBER of Esquire states that
the reason he wouldn't spend $2.39
for a guitar (Advocated in Esquire
article for relaxation) is that he owns
an old upright piano; that no one in 28 years
had ever asked him to buy a piano; that
pianos are made not to be "Sold" but to be
bought. While this would appear to be ex-
treme kidding on piano selling, no one in
our office has ever had a visit from a piano
salesmen in years and years, and 12 other
people we know report the same thing. This
makes worthy of repetition, our recent com-
ment that piano men are skimming the
cream with good results, but that when we
all get down to working as per the "Old
Days" then, we'll really have a piano busi-
ness so far beyond our present volume that
this year's sales will appear as a depression.
S
NAPT is flattering to the Review:
"When the trade press editorializes about
tuners or the tuning profession the articles
on the whole reflect how far removed the
trade press is from an understanding of the
present day independent tuner.
APT is flattering to The Review:
"When the trade press editorializes
about tuners or the tuning profes-
sion the articles on the whole re-
flect how far removed the trade press is
from an understanding of the present day
independent tuner.
"In passing on the questions of tuners
and tuning in the editorial appearing in a
recent issue of the Music Trade Review, we
will state that THIS PARTICULAR AR-
TICLE WAS AN EXCEPTION TO T H E
RULE.
" . . . Yes, Mr. Editor, your editorial was
N
very constructive despite the fact that the
proposals mentioned already are a part of
the agenda of the National Association of
Piano Tuners, Inc. We registered tuner
members of NAPT, keenly appreciate your
article for it is positive in its substance for
the profession."
VER 1,000,000 marriages occur
each year, involving an expenditure
of about $500,000,000 for home
furnishings. To be exact: 1940,
1,400,000; 1939, 1,200,000 and in 1938,
1,100,000 marriages.
Piano production
1940 was 10 of the number of marriages,
and sales probably 1 . In 99 cases out of
100, the furniture boys knock 'em off, and
the piano doesn't get a look—see. This
doesn't seem right, and as "marriages" is
public information, looks as if the dealers
are ignoring brides. June isn't the biggest
bride month—there are 3 others equalling
June: August, September and October, each
with about 150,000 marriages in U. S. You
will never get the bride business by clero-
mancy.
O
|OW many dealers left who sell
nothing but pianos? How many
retail stores run by mfrs. and as a
group, how many pianos do they
sell, and in dollars, so that their compara-
tive growth can be analyzed. Also what is
the educational factor on sales of pianos,
covering sales to schools, colleges, cities
and States, as well as other "bid" quotations
and sales—numbers of pianos and dollars.
What percentage of business is done by
dealers and mfrs. Also other types of deal-
ers coming into pianos during past 5 years.
Got any guesses on just the foregoing?
THE MUSIC TRADE REVIEW
Only trade paper in the piano business awarded five medals for'the best"
Established 1879, and published monthly by Henderson Publica-
tions, Inc., at Radio City, 1270 6th Ave., New York, N. Y., U.S.A.
Carleton Chace, Executive Editor. 1 year $2. 2 years, $3. Also
publishers of Radio Television Journal, Musical Merchandise, Parts
THE MUSIC TRADE REVIEW, AUGUST, 1941
clipped just to make an immediate sale.
Figure on the profit first, and the sale
second, for the latter without the former, is
like milking a dry cow.
UBSCRIBER of Esquire states that
the reason he wouldn't spend $2.39
for a guitar (Advocated in Esquire
article for relaxation) is that he owns
an old upright piano; that no one in 28 years
had ever asked him to buy a piano; that
pianos are made not to be "Sold" but to be
bought. While this would appear to be ex-
treme kidding on piano selling, no one in
our office has ever had a visit from a piano
salesmen in years and years, and 12 other
people we know report the same thing. This
makes worthy of repetition, our recent com-
ment that piano men are skimming the
cream with good results, but that when we
all get down to working as per the "Old
Days" then, we'll really have a piano busi-
ness so far beyond our present volume that
this year's sales will appear as a depression.
S
NAPT is flattering to the Review:
"When the trade press editorializes about
tuners or the tuning profession the articles
on the whole reflect how far removed the
trade press is from an understanding of the
present day independent tuner.
APT is flattering to The Review:
"When the trade press editorializes
about tuners or the tuning profes-
sion the articles on the whole re-
flect how far removed the trade press is
from an understanding of the present day
independent tuner.
"In passing on the questions of tuners
and tuning in the editorial appearing in a
recent issue of the Music Trade Review, we
will state that THIS PARTICULAR AR-
TICLE WAS AN EXCEPTION TO T H E
RULE.
" . . . Yes, Mr. Editor, your editorial was
N
very constructive despite the fact that the
proposals mentioned already are a part of
the agenda of the National Association of
Piano Tuners, Inc. We registered tuner
members of NAPT, keenly appreciate your
article for it is positive in its substance for
the profession."
VER 1,000,000 marriages occur
each year, involving an expenditure
of about $500,000,000 for home
furnishings. To be exact: 1940,
1,400,000; 1939, 1,200,000 and in 1938,
1,100,000 marriages.
Piano production
1940 was 10 of the number of marriages,
and sales probably 1 . In 99 cases out of
100, the furniture boys knock 'em off, and
the piano doesn't get a look—see. This
doesn't seem right, and as "marriages" is
public information, looks as if the dealers
are ignoring brides. June isn't the biggest
bride month—there are 3 others equalling
June: August, September and October, each
with about 150,000 marriages in U. S. You
will never get the bride business by clero-
mancy.
O
|OW many dealers left who sell
nothing but pianos? How many
retail stores run by mfrs. and as a
group, how many pianos do they
sell, and in dollars, so that their compara-
tive growth can be analyzed. Also what is
the educational factor on sales of pianos,
covering sales to schools, colleges, cities
and States, as well as other "bid" quotations
and sales—numbers of pianos and dollars.
What percentage of business is done by
dealers and mfrs. Also other types of deal-
ers coming into pianos during past 5 years.
Got any guesses on just the foregoing?
THE MUSIC TRADE REVIEW
Only trade paper in the piano business awarded five medals for'the best"
Established 1879, and published monthly by Henderson Publica-
tions, Inc., at Radio City, 1270 6th Ave., New York, N. Y., U.S.A.
Carleton Chace, Executive Editor. 1 year $2. 2 years, $3. Also
publishers of Radio Television Journal, Musical Merchandise, Parts
Future scanning projects are planned by the International Arcade Museum Library (IAML).