Music Trade Review

Issue: 1941 Vol. 100 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 1941
clipped just to make an immediate sale.
Figure on the profit first, and the sale
second, for the latter without the former, is
like milking a dry cow.
UBSCRIBER of Esquire states that
the reason he wouldn't spend $2.39
for a guitar (Advocated in Esquire
article for relaxation) is that he owns
an old upright piano; that no one in 28 years
had ever asked him to buy a piano; that
pianos are made not to be "Sold" but to be
bought. While this would appear to be ex-
treme kidding on piano selling, no one in
our office has ever had a visit from a piano
salesmen in years and years, and 12 other
people we know report the same thing. This
makes worthy of repetition, our recent com-
ment that piano men are skimming the
cream with good results, but that when we
all get down to working as per the "Old
Days" then, we'll really have a piano busi-
ness so far beyond our present volume that
this year's sales will appear as a depression.
S
NAPT is flattering to the Review:
"When the trade press editorializes about
tuners or the tuning profession the articles
on the whole reflect how far removed the
trade press is from an understanding of the
present day independent tuner.
APT is flattering to The Review:
"When the trade press editorializes
about tuners or the tuning profes-
sion the articles on the whole re-
flect how far removed the trade press is
from an understanding of the present day
independent tuner.
"In passing on the questions of tuners
and tuning in the editorial appearing in a
recent issue of the Music Trade Review, we
will state that THIS PARTICULAR AR-
TICLE WAS AN EXCEPTION TO T H E
RULE.
" . . . Yes, Mr. Editor, your editorial was
N
very constructive despite the fact that the
proposals mentioned already are a part of
the agenda of the National Association of
Piano Tuners, Inc. We registered tuner
members of NAPT, keenly appreciate your
article for it is positive in its substance for
the profession."
VER 1,000,000 marriages occur
each year, involving an expenditure
of about $500,000,000 for home
furnishings. To be exact: 1940,
1,400,000; 1939, 1,200,000 and in 1938,
1,100,000 marriages.
Piano production
1940 was 10 of the number of marriages,
and sales probably 1 . In 99 cases out of
100, the furniture boys knock 'em off, and
the piano doesn't get a look—see. This
doesn't seem right, and as "marriages" is
public information, looks as if the dealers
are ignoring brides. June isn't the biggest
bride month—there are 3 others equalling
June: August, September and October, each
with about 150,000 marriages in U. S. You
will never get the bride business by clero-
mancy.
O
|OW many dealers left who sell
nothing but pianos? How many
retail stores run by mfrs. and as a
group, how many pianos do they
sell, and in dollars, so that their compara-
tive growth can be analyzed. Also what is
the educational factor on sales of pianos,
covering sales to schools, colleges, cities
and States, as well as other "bid" quotations
and sales—numbers of pianos and dollars.
What percentage of business is done by
dealers and mfrs. Also other types of deal-
ers coming into pianos during past 5 years.
Got any guesses on just the foregoing?
THE MUSIC TRADE REVIEW
Only trade paper in the piano business awarded five medals for'the best"
Established 1879, and published monthly by Henderson Publica-
tions, Inc., at Radio City, 1270 6th Ave., New York, N. Y., U.S.A.
Carleton Chace, Executive Editor. 1 year $2. 2 years, $3. Also
publishers of Radio Television Journal, Musical Merchandise, Parts
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 1W1
FRADE!
ADIES and gentlemen take And Here Is
your hats off to "Bill" Mennie Another
the human dynamo who kept
Seldom we hear of two success stories in one breath but
the convention wheels turning until that is practically the case this time. Another man who in
every one attending the great 40th his day had sold pianos running into millions of dollars
conclave of the National Association found himself, like many others out on a limb after the
of Music Merchants in New York depression. Three years ago he took on a territory for a
was ready to stand up and cheer. manufacturer with six customers. In the meantime he has
We also take our hat off to the gen- opened up 54 new accounts most of which never sold pianos
eral and sub-committees who engi- before, and now disposes of 25', of the manufacturer's
neered the arrangements but they we output. Not so bad, old timer, and our hat is off to you
know will agree that while they were also.
enjoying their beer and skittles
"Bill" was still working. We have Is There a
been searching for a word which Player Piano Demand?
Carletoti C/iuce
ENTIONED to us several times during the conven-
might describe the atmosphere sur-
tion was the fact that there is a demand for a foot
rounding this the greatest of all conventions ever held by the
power player piano What have you dealers to say
music industry but all we can say is that it was a stupendous
success artistically, socially, merchandisely, and financially about this? We will be glad to hear from you.
—in spite of these powder keg times.
L
M
Adversity That Is
Paying Dividends
OUR years ago a man who had been identified with the
piano business came in to see us seeking a job. He had
been associated with a manufacturing company in a
promotional capacity which paid him little. He had done
considerably better in other days and considered he could do
so again. Jobs were noe plentiful then so he was just at his
wits ends when he decided, and as it has turned out, wisely,
that he would endeavor to enter the retail piano business.
He had little money but finally persuaded a manufacturer
to consign him pianos. He chose a city in which pianos had
been sold to a moderate extent, rented a small store, paid
the rent and the freight on the first shipment and had
enough left to live on for one week.
That he has found his niche in the world and has proved
"it can be done" is manifested in what he told us during
the convention. In his second year he sold $34,000 worth
of pianos and in the first half of this year has already done a
business of $70,000 with six months to go. Business with
manufacturers is now done on a cash basis, the local bank
carries the majority of his paper, he employs four people
and is now looking for a capable asistant who is a go getter
like himself with whom he is willing to make an interesting
proposition. When he went into the city in which he has
been located now for three years he didn't know a soul
there. But in that time he has been active in all kinds of
civic projects, has been a director of the local Board of
Trade and has promoted so many benefits that his name is a
by word in the community. Furthermore when he adver-
tises he only advertises the name of his firm and "pianos"
and doesn't sell a new piano for less than $275. His pen-
chant for unusual promotion has won for him widespread
commendation and his window displays has won national
awards. Furthermore, although enthusiastic about his suc-
cess, he attributes it to the fact that he had to do it—or
starve. Our hat is off to him.
F
MUSIC IS ESSENTIAL
WUJ11
ON OPPOSITE PAGE
TOP ROW—F. E. Fitzgerald, Looser & Co., and A. Dalrymple; Mr. and Mrs. Wil-
liam C. Heaton; Winter & Co., window display around which are grouped J. L. Seltzer,
C. E. Jackson, Henry R. Heller, Paul Fink* Herman Roemcr and W. S. Hauschild;
Miss Jessie Robertson does her best to make liugene Schmitt Smile—Edward H. Droop
oi Washington and Robert N. Watkin, Dallas, Texas.
SFCOND ROW—Henry G. Behning and Julius A. White, president of Kohler &
Campbell Inc.,—Knabc window display with miniature pianos—Wurlit/er group in-
cluding Clark Gross, President R. C. Rolfing, William Zaiser, designer, vice president,
Cyril Farney, vice president, Hugh Stewart, Thomas R. Young, Salisbury, Md., and
Phillip Kellerman, Honolulu, Hi.
THIRD ROW— Janssen group with Emile Carp, Webster Janssen, A. F. Wilson,
Harry Meyers, and Mr. and Mrs. W. O. SchaefTer, Cleveland, O.—Harry J. Sohmer,
Jr., Harry J. Sohmer, president of Sohmer & Co., and J. C. Van Straten, vice-president;
—A Straube group including vice-president C. H. Bartholomee, P. E. Mason, Mr. and
Mrs. A. G. Weber, Nashville, Tenn., L. H. Reniccke, A. R. Borroff, Marie Borroff, and
J. N. England:—Chauncey D. Bond of Weaver Piano Co. tagged and sealed.
FOURTH ROW—An attentive group listens to Rober Goldsand play the Baldwin
Grand in the Baldwin exhibit:—A L. Ziesler, vice-presdent and Arthur Hahn, Presi-
dent of the Kraukauer Bros, standing beside one of the new Empress models:—F. O.
Tangemann and W. C. Heaton point to the new Flstey Louis XV model:—A. O.
Brungardt, Estey Organ Co., seated at the new Estey Spinet model.
FIFTH ROW—G. A. McDermott and Joe Reid caught in conversation at the Gul-
bransen exhibit:—William Perlman, president of the National Piano Corp.:—M. J.
Connelly and Alfred Walter of the Griffith Piano Co., Perth Amboy branch.
SIXTH ROW—John H. Parnham smiles into the camera:—W. B. Brinkerhoff and
G. Laurance Miller, president of the Lester Piano Mfg. Co.:—L. P. Bull, vice-president
of the Story & Clark Piano Co. seated beside the Lord Carlton Spinet:—A. A. Mahan,
salesmanager and Clarence S. Pond, president of Ivers & Pond Piano Co., Boston,
Mass.:— M. B. Colwin, Joseph I lagemeyer, Harold Hagemeyer and Eugene Schmitt of
Hardman Peck & Co.
SEVENTH ROW—Hclmuth Kranich seated and standing are Helmuth Kranich,
Jr., Miss E. M. Martin and Louis F. Ruppell of Kranich & Bach, New York:—In
the Starr group are David Eisen, li. ). Pringle, Harry Gennet, Harry Gennctt, Jr., C.
R. Hunt, C. L. Dawson, M. Jaeuper, Oscar Tauer and Adolph Stauber:—H. D. Hewitt,
J. V. Sill, vice-president, D. W. Kimball, treasurer, Mr. and Mrs. Rolla Burke, Ben
this W. \X'. Kimball Co. group; Justus Hatteiner and Henry Behning of Kohler &
( impboll, Inc.

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