Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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THE MUSIC TRADE REVIEW, MARCH, 1941
Kranich & Bach Grand Built for
Palatial California Home.
Among the recent sales made by the
Arthur Letts Jr., is president of the
Birkel Richardson Co., Los Angeles, Cal. Holmby Corp., controlling all the proper-
and consummated by Merle E. Roussellot, ties of the Arthur Letts Estate and origin-
assistant manager of the piano department ally controlled two of the largest depart-
was that of a Kranich & Bach Louis XVI ment stores in Los Angeles.
Kranich & Bach
Louis XVI
Grand
tives, Mr. Brown visited the Steinway
plant as well as the executive offices. One
result was the accompanying photograph
which shows Theodore E. Steinway, presi-
dent of the company, seated at a Steinway
grand while attentively listening are
Roman de Majewski. director of Steinway
whoesale sales, Theodore D. Stein-way,
now with the 101st Cavalry at Camp
Devens, Ayer, Mass., William R. Steinway
and Mr. Brown.
Customer Publicity
Brings New Sales
F. W. Davis owner of the Davis Music
Co., Farmington, Mo., has been stimulat-
ing a great deal of piano interest in his
with
Special
Case Design
in
Home of
Arthur Letts
at
Holmby Hills,
Cal.
grand, 6 feet 1 inch in length, and built
with a specially selected oak case. This
instrument was especially built for the
palatial home of Arthur Letts at Holmby
Hills, Cal. from architect's specifications as
to design, wood and color to conform to
the decorative scheme of the Lett's room
which is fifty feet in length.
The Birkel Richardson Co. has repre-
sented Kranich & Bach in southern Cali-
fornia since 1881 and has sold several
thousands of these instruments since that
time. Regarding this particular instru-
ment they wrote to Kranich & Bach New
York. "Everybody thinks, this new piano
is the very finest you have ever built".
Theodore E. Steinway Demonstrates
for Coast Dealer
.VI
in
Customer Publicity Used by F. W. Davis
locality by running pictures of many of
his prominent customers in a number of
local newspapers.
When the piano is delivered to the
customer Mr. Davis has a photographer
on hand to take a picture of it in the cus-
tomers home. He usually has the picture
taken with the children of the house or
other members of the family so as to give
a personal touch. The picture is then
run as a news item in the papers. This
method has promoted new sales. Wur-
litzer pianos are shown in the illustration.
A. A. Mahan Back From West
A demonstration by President Theodore E. Steinway while Roman De Majewski, Theodore D. Stein-
way. William R. Steinway and Ted Brown, Tacoma, Washington, listen.
During the recent visit to New York, of
Ted Brown, head of the Ted Brown Music
Co., Tacoma, Washington, who not long
ago were appointed Steinway representa-
A. A. Mahan, salesmanager of the
Ivers & Pond Piano Co., Cambridge, Mass,
recently returned from a mid-western
trip and reports he found all dealers not
only optimistic but eager to keep their
ware rooms well stocked. "Result of trip",
he said, "was some very sizable orders/'