Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE OHLT EXCLUSIVE PIANO TRADE-JOURNAL PUBLISHED
11 THE UNITED STATES • • • III FACT, III THE WORLD
What college professor
a millionaire?
J\ professor in a small college in the
Middle West was in the market for a
piano. His wife played well; he did not.
After inquiry at various music stores,
the professor chose a Steinway. " I de-
cided," he later told an inquirer, "that
the enjoyment we will get from the
Steinway is worth the difference."
Obviously, a college professor is not
a millionaire. This man earns a mod-
est income. Yet he was a Steinway pros-
pect—and turned into a Steinway sale! *
Which goes to prove again what
Steinway representatives already know
—almost any customer who wants a
good piano wants a Steinway. The job
is to convince him of the economy of
the best.
-',.;
» . •
It's a job Steinway representatives
do mighty well!
*Based on an actual recent Steinway sale.
ST E I N W A Y &
f O U N D E D
STEINWAY HALL
7 8 5 3
•
I
N N
E
W
SONS
Y O R K
109 W. 57th STREET
•
C I T Y
NEW YORK
The Steinway Sheraton, selling at $495 (f-o.b. JV.T.C.)
ond one of the Steinway style leaders for 1941*