Music Trade Review
Issue: 1940 Vol. 99 N. 8 - Page 22
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 19W
22
You're always ready with
m M 1 #
^ _ ^ p ^
• * * • * %
the music they want when I f I P i l l D
they want i t - with the V I U I U ( \
4% P * • *
D k P I I D 11
l \ L U U l \ U
INVENTOR^PROTECTION PLAN
This sensationally successful profit program offers wider
opportunities than ever —timed to the opening of another
tremendous Victor Record selling season
TRIED AND TRUE
Devised by outstanding merchandising
experts, the Victor Record Inventory
Protection Plan was first tried last year.
It worked wonders for Victor Record
dealers, sent sales soaring. Proved in
practice to be not only a more efficient
merchandising method, it also proved
highly profitable. The Plan for 1940 is
better than ever, fully developed by
successful experience.
The basis of the Plan is Victor
Records that sell—complete selections
of the numbers that are known to be
Wrong answers that ring up
ZEROS on the cash register
sure-fire —the "musts" that should be
on every dealer's shelves. This basic
stock, on which special return privi-
leges are available, provides you with
the records your customers ask for and
those that will assure you of extra sales.
PICK YOUR OWN PLAN
There's a Victor Record Inventory
Protection Plan exactly suited to your
requirements. Moreover, you get extra
benefits with whichever one you choose
—window displays — merchandising
helps—valuable supplements to your
selling efforts. Ask your RCA Victor
distributor to give you the full details
of this grand profit program!
And REMEMBER —
More to work with means
more profit makers
In addition to the famous Victor Red
Seal Records and Victor popular and
specialty records, you now have the
Victor Black Label Classics. These
masterpieces in popular editions at pop-
ular prices have opened a whole new
field of record sales in an immense mass
market. Don't fail to put the proper
emphasis on each one of these Victor
Record successes. Be sure that you can
answer every call with a positive, prof-
itable, "Yes, we have it in stock!"
Active Aid on the Advertising Front
RCA Victor's national advertising campaign
is broader in coverage, more exciting, more
dramatic, more persuasive than ever! Consis-
tent insertions are scheduled for great national
magazines and newspapers. Alt this, PLUS
the Victor Record programs which are on the
air 265 hours a week. And there are plenty ot
stunning new cooperative ads for your use
—backed by an excellent mat service. Your
RCA Victor distributor has complete inform-
ation on all these helps. Get in touch with him
now, and get set for the great season ahead!
For belter reproduction use RCA Victor Red Seal Needles—50
points per package
er on"
o, but we have another
record by that orchestra"
NEW VICTOR
RECORDS
A SERVICE OF THE RADIO CORPORATION OF AMERICA
THE MUSIC TRADE REVIEW, AUGUST, 19W
22
You're always ready with
m M 1 #
^ _ ^ p ^
• * * • * %
the music they want when I f I P i l l D
they want i t - with the V I U I U ( \
4% P * • *
D k P I I D 11
l \ L U U l \ U
INVENTOR^PROTECTION PLAN
This sensationally successful profit program offers wider
opportunities than ever —timed to the opening of another
tremendous Victor Record selling season
TRIED AND TRUE
Devised by outstanding merchandising
experts, the Victor Record Inventory
Protection Plan was first tried last year.
It worked wonders for Victor Record
dealers, sent sales soaring. Proved in
practice to be not only a more efficient
merchandising method, it also proved
highly profitable. The Plan for 1940 is
better than ever, fully developed by
successful experience.
The basis of the Plan is Victor
Records that sell—complete selections
of the numbers that are known to be
Wrong answers that ring up
ZEROS on the cash register
sure-fire —the "musts" that should be
on every dealer's shelves. This basic
stock, on which special return privi-
leges are available, provides you with
the records your customers ask for and
those that will assure you of extra sales.
PICK YOUR OWN PLAN
There's a Victor Record Inventory
Protection Plan exactly suited to your
requirements. Moreover, you get extra
benefits with whichever one you choose
—window displays — merchandising
helps—valuable supplements to your
selling efforts. Ask your RCA Victor
distributor to give you the full details
of this grand profit program!
And REMEMBER —
More to work with means
more profit makers
In addition to the famous Victor Red
Seal Records and Victor popular and
specialty records, you now have the
Victor Black Label Classics. These
masterpieces in popular editions at pop-
ular prices have opened a whole new
field of record sales in an immense mass
market. Don't fail to put the proper
emphasis on each one of these Victor
Record successes. Be sure that you can
answer every call with a positive, prof-
itable, "Yes, we have it in stock!"
Active Aid on the Advertising Front
RCA Victor's national advertising campaign
is broader in coverage, more exciting, more
dramatic, more persuasive than ever! Consis-
tent insertions are scheduled for great national
magazines and newspapers. Alt this, PLUS
the Victor Record programs which are on the
air 265 hours a week. And there are plenty ot
stunning new cooperative ads for your use
—backed by an excellent mat service. Your
RCA Victor distributor has complete inform-
ation on all these helps. Get in touch with him
now, and get set for the great season ahead!
For belter reproduction use RCA Victor Red Seal Needles—50
points per package
er on"
o, but we have another
record by that orchestra"
NEW VICTOR
RECORDS
A SERVICE OF THE RADIO CORPORATION OF AMERICA
Future scanning projects are planned by the International Arcade Museum Library (IAML).