Music Trade Review

Issue: 1940 Vol. 99 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 19W
22
You're always ready with
m M 1 #
^ _ ^ p ^
• * * • * %
the music they want when I f I P i l l D
they want i t - with the V I U I U ( \
4% P * • *
D k P I I D 11
l \ L U U l \ U
INVENTOR^PROTECTION PLAN
This sensationally successful profit program offers wider
opportunities than ever —timed to the opening of another
tremendous Victor Record selling season
TRIED AND TRUE
Devised by outstanding merchandising
experts, the Victor Record Inventory
Protection Plan was first tried last year.
It worked wonders for Victor Record
dealers, sent sales soaring. Proved in
practice to be not only a more efficient
merchandising method, it also proved
highly profitable. The Plan for 1940 is
better than ever, fully developed by
successful experience.
The basis of the Plan is Victor
Records that sell—complete selections
of the numbers that are known to be
Wrong answers that ring up
ZEROS on the cash register
sure-fire —the "musts" that should be
on every dealer's shelves. This basic
stock, on which special return privi-
leges are available, provides you with
the records your customers ask for and
those that will assure you of extra sales.
PICK YOUR OWN PLAN
There's a Victor Record Inventory
Protection Plan exactly suited to your
requirements. Moreover, you get extra
benefits with whichever one you choose
—window displays — merchandising
helps—valuable supplements to your
selling efforts. Ask your RCA Victor
distributor to give you the full details
of this grand profit program!
And REMEMBER —
More to work with means
more profit makers
In addition to the famous Victor Red
Seal Records and Victor popular and
specialty records, you now have the
Victor Black Label Classics. These
masterpieces in popular editions at pop-
ular prices have opened a whole new
field of record sales in an immense mass
market. Don't fail to put the proper
emphasis on each one of these Victor
Record successes. Be sure that you can
answer every call with a positive, prof-
itable, "Yes, we have it in stock!"
Active Aid on the Advertising Front
RCA Victor's national advertising campaign
is broader in coverage, more exciting, more
dramatic, more persuasive than ever! Consis-
tent insertions are scheduled for great national
magazines and newspapers. Alt this, PLUS
the Victor Record programs which are on the
air 265 hours a week. And there are plenty ot
stunning new cooperative ads for your use
—backed by an excellent mat service. Your
RCA Victor distributor has complete inform-
ation on all these helps. Get in touch with him
now, and get set for the great season ahead!
For belter reproduction use RCA Victor Red Seal Needles—50
points per package
er on"
o, but we have another
record by that orchestra"
NEW VICTOR
RECORDS
A SERVICE OF THE RADIO CORPORATION OF AMERICA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, AUGUST, 19hO
1941 Panamuse and De Luxe
Lines Displayed by Capehart
Showing in Hotels Stevens and Blackstone Simultaneously
and at Waldorf Astoria Aug. 7th
23
nets are available only with a 15-tube
chassis, which includes two 12-inch
speakers, 20 watts ouput, visual tone con-
trol, permeability tuning for six stations,
automatic volume control and cathode ray
tuning.
An option in regard to the type of re-
producing equipment is provided in the
early Georgian model. The same equip-
ment used in the Chippendale and George
II models may be obtained in this cabinet.
The Capehart Division of Farnsworth chassis of triple unit design, two ampli-
Television & Radio Corp., Fort Wayne, fiers, two large speakers and 40 watts of
Ind., introduced its 1941 line of deluxe output.
radio phonographs at the convention of
the National Association of Music Mer-
chants, at the Stevens Hotel, Chicago. It
contains three series and a total of nine
models.
Also presented at the same time were
the 1941 Capehart Panamuse combina-
tions, including 12 models.
Following the introduction at Chicago,
Capehart held a special show in the Jan-
son suite of the Waldorf Astoria, New York
City, on August 7, 8 and 9. I. C. Hunter,
Capehart sales manager, also has sched-
uled showings at Los Angeles and San
Francisco before the end of August.
As in former years, the deluxe Capehart
automatic record changer of the turnover
type is again the heart of the line.
Among the new Capehart features this
year are frequency modulation reception
and operation by remote control. Equip-
ment for the reception of frequency modu-
Famsworth and Capehart Executives at Exhibit in Chicago.—In the group are George Cross-
land, assist, sales manager, H. D. Rundell and Ben W. Bayer of the service dept., E. H. Vogel,
lated broadcasting is standard on all
vice president and general manager, E. A. Nicholas, president. I. C. Hunter, salesmanager,
models in the 500 and 400 series, in addi-
Richard Vaughan and C. W. Emley.
tion to regular broadcast and foreign
Deluxe Capeharts of the 100 series offer or an 11-tube chassis with an output of 12
bands. Although reception of frequency
modulation is not standard in the models three cabinet styles and four models. The watts is available. All models in this series
of the 100 series, it is available, at slightly period cabinets are Early Georgian, Chip- •will receive over the broadcast, police and
pendale, and George II. These models foreign bands, but models in which fre-
increased prices.
quency modulation replaces the police
band are available at slightly higher
prices.
The ninth and final model in the Cape-
hart line is No. 500, admittedly the finest
and most costly phonograph-radio in the
world. Its retail price is $2,500.
In addition to the Stevens Exhibit, a
Capehart exhibit for mid-western dealers
was held in the Hubbard and Observa-
tion rooms of the Blackstone hotel. These
exhibits were under the direction of I. C.
Hunter, who was assisted by C. H. Davies
and George Crossland, Capehart assist-
ant sales managers; P. W. Palmgren.
Howard Cushing, F. K. Gigax, C. W.
Emley, R. C. Vaughan, lack Yeager, and
C. R. Ward, district sales managers.
Farnsworth executives who also at-
tended the Chicago show included E. A.
Nicholas, president; Ernest H. Vogel. vice
president; J. H. Pressley. chief engineer,
and lohn S. Garceau, manager of adver-
tising and sales promotion.
Some oi Capehart 1941 Line—Top: De Luxe Chippendale 113K2, Modem 4K12, Adam 406K; Bottom:
Panamuse—Adam 18K2, Modern 17K3, Chippendale 12K2.
Capehart's new 400 series contains four
cabinet styles—Chippendale, Adam, Re-
gency and Modern. Among the important
feaures of the reproducing equipment
used in these cabinets are a 30-tube
use the deluxe Capehart record changer
of the turnover type, but otherwise the
reproducing equipment differs from that
of the 400 series.
The Chippendale and George II cabi-
Terry Buys
Galloway Company
lames A. Terry, has purchased the
Calloway Music Co. in La Crosse, Wis.
This store, now known as Terry's Music
Store, is located on the main street of La
Crosse, at one of the busiest intersec-
tions.

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