Music Trade Review

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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, DECEMBER, 19U0
14
Arthur Smith Music Co.
Has Prospered Without Outside Lines
joined the organization, as manager of
the piano department. Thoroughly ex-
perienced in every phase of selling and
promotion, piano and organ sales soon
From Small Beginning it Steadily Grew Under "Florida
jumped to figures exceeding those of the
so-called best days in the piano business.
Music Center" Slogan
Some thirty years ago Arthur Hall their son Arthur, Jr. promoting band and In these three years the company's piano
Smith left his New England home to settle orchestra instruments, and another son and organ sales jumped close to 300%,
in Florida. Tampa was his choice and he Graham is studio organist as -well as co- and this year is forging substantially
formed the Arthur Smith Music Co. which operating in the expansion of the sheet ahead of last year. Mr. Hunt has been
today is recognized as one of the most music and small goods departments. Miss particulaly successful in promoting the
sales of Hammond organs, the Novachord,
and more recently the Solovox.
ARTHUR SMITH MUSIC CO.
Arthur Smith, Sr.'s hobby is gardening
MUSETTE PIANOS-BAh© INSTRUMENTS-SHEET
and tree-planting. His successful experi-
ments on his farm near Tampa have
brought requests for seeds and methods
from horticulture fans from many foreign
countries.
The lines handled by this house include
Chickering & Sons, J. C. Fischer, Steinway,
Winter & Co., Wurlitzer, Hammond Organ
and others.
Main wareroom of Arthur Smith Music Co., Tampa, Fla. — L. to R.: Arthur Hall Smith, Mrs.
Smith. Guy L. Mclntyre. Ralph W. E. Heart. Graham S. Smith and Blanch Williams; — A recent
Musette window.
Invitation New
Gulbransen aid
The Gulbransen Co., Chicago in line
Blanche Williams is cashier, Henry Sal- with furnishing aids for its dealers went
gado and Curtis Langford are technicians, to exceptional efforts this year to supply
Wm. McCollum tuning and service de- them with a wealth of material for use
partment, Henry Sherman and several just before the Holidays. A large amount
others in the expert repair department for of this material was furnished without
rebuilding pianos, and others in the truck- cost to the dealer and such matter as was
charged for was kept down to a minimum.
ing department, etc.
The
free items included a Christmas win-
Three years ago Ralph W. E. Hunt
dow streamer 45" wide by Yl x /i" high in
brilliant red and green against a glitter-
ing yellow and silver background; a
WE WISH YOU A VERY
natural color de luxe photographic dis-
play card featuring the Empress studio
model; a folder in red and green entitled
"An Invitation" which was used to advan-
tage by dealers in inviting their prospects
to come in and inspect the Gulbransen
consoles and grands. On the inside of
the folder were reproduced photos of 12
of the most popular Gulbransen models.
At this season of this year particularly we hold feelings
Folded in envelope size this folder could
be mailed clipped and made a very
of deep gratitude and great good will for the friendship
effective medium. On the free list also
were included all other standard type
of our associates in the piano industry. Most of these
consumer folders, holiday mats for news-
were once but seeds planted in the very practical, and
paper advertisements and a delcalcomania
for the store window.
sometimes hard, soil of business. Nourished by mutual
The items for which a small charge
was
made included Gulbransen Christmas
helpfulness and warmed in the sun of understanding,
Carol Books, Christmas letterheads and
envelopes to match, a cellophane bag and
these business relationships have grown into strong bonds
bow for window display purposes, four
photographic style post cards, a lume-
of good fellowship. As we value and respect these hosts
line and a neon sign for the window and
of friends from Coast to Coast, so do we hope ever to
art calendars for 1941.
No more complete promotion equipment
merit their continued confidence, not only by our accom^
of the dealer has ever been furnished by
Gulbransen than that offered this year.
plishments in the piano manufacturing business, but for
progressive houses in the South. De-
voted exclusively to the musical instru-
ment and music business it has prospered
under the slogan "Florida's Music Center."
The personnel of the store comprises a
loyal, industrious, capable group. Mr. and
Mrs. Smith have labored side by side all
through the years, both active in business,
fir
high integrity in our relations with all men
sie N. KEDZIE AVENUE - CHICAGO
Letters Mailed From Christmas, Fla.
The Weaver Piano Co., York, Pa., is
sending out a Christmas Stocking Letter
to dealers prospect list which this year
will be mailed from Christmas, Fla. Letters
are furnished gratis, dealers pay for post-
age only.