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THE MUSIC TRADE REVIEW, DECEMBER, 19*0
15
Sibley Store
Haddorff Co to Remain
EnlargesPianoDept. in Rockford in New Factory
Success in First Year Warrants
Expansion to 4200 Sq. Ft.
On November 11th the Sibley Lindsay
& Curr Co., Rochester, N. Y., dedicated an
enlarged musical instrument department
comprising 4200 feet of floor space. De-
One Of America's Finest
MUSIC DEPARTMENTS
/ith Tremendous Assortments of
Radios, Records, Pianos and Instruments!*
To Rochester's many mu'.ic-lovers, we dedicate
ing* it's really fun to shop for anything from a
deluxe radio-phonograph to a record, from a grand
table model', portables, record playm Our already
celebrated stock of records ha? been greatly in-
treamtincd, c<
: booths whei
try
the depai
Sible
irrplete variety of
that k sheer shopping heaven! Spai
furnished like a finr muMc room
luded.
the honored nam
Announcement Adv. of Sibley Store
termination to devote the greater part of
the fourth floor to this department, after
spending $105,000 in remodeling it, on
the musical instrument department came
when it was found that in one year the
success of the department had gone far
beyond expectations.
The new department is especially de-
signed for the display of musical instru-
ments. For pianos each line is displayed in
a three room suite. Small musical instru-
ments are displayed in a section by them-
selves. The general color scheme is two
tone gray and the floors are black marble
covered with oriental rugs.
According to Ray Fagan. manager of
the department sales in the first year
11 % Grands, 35 % used pianos (trade-
ins) and 54% new consoles. High spots
in promotion this fall included a piano
style show of convention models. "It is
interesting to note," said Mr. Fagan re-
C. G. Conn Ltd., Also Announce Maintenance of Quality
and Increased Production in Charge of Carl Haddorff
Following the announcement last month
of the purchase of the Haddorff Piano Co.,
by C. G. Conn Ltd., Elkhart, Ind., the lat-
ter has also announced that the manufac-
turing of the Haddorff Vertichord and
other pianos will be continued in Rock-
ford in a new modernized plant. The new
plant will be located at Railroad Ave. and
Ninth Street into which the company has
now moved. Plans for expansion in pro-
duction have already been outlined by
Carl L. Haddorff who will continue in
charge of production and the manufactur-
ing organization which has been super-
vised by Mr. Haddorff since 1928 will also
be held intact.
The sales division of the company will
be located at 630 South Wabash Ave.,
Chicago and is under the supervision of
P. E. Mason for many years salesmanager
of the Haddorff Co.
Regarding the new purchase and de-
cision to remain in Rockford the Conn Co.,
stated:
"The manufacture of the Haddorff piano
is to remain in Rockford, 111., where it has
been for the past 40 years. During that
time the Haddorff has come to be known
throughout the country as one of the
world's really fine, artistic pianos. Since
1935 the Haddorff piano has gained added
distinction through its invention and in-
troduction to the public in that year of the
Haddorff Vertichord, a completely new
type of piano. It has met a long-felt
public need for a piano with the price,
size, and style requirement of the modern
home and started the piano trade on a
new career of prosperity.
"The Conn company is the country's
leading manufacturer of band instruments
and became interested in the Haddorff
piano solely because of the superlative
quality of that instrument and its high
standing in the music trade throughout
the country.
"No change in the manufacture of the
Haddorff piano is planned and present
quality and features will be maintained.
"The only change outside of the slight
change in factory location, is the transfer
of ownership of the capital stock from Con-
solidated Industries, Inc., to C. G. Conn,
Ltd."
cently, "that the success of this depart-
ment in its first year was accomplished in
spite of the fact that the store operates
strictly on the one price system, pays no
commissions outside and closes every
night at 5.30."
Lines handled include the Chickering,
Gulbr arisen. Musette, Marshall & Wend all,
Hallet & Davis, Winter & Co. and Magna-
tone organs.
The dates of the convention will be
from Tuesday, July 29th to August 1st in-
clusive with the banquet on the night be-
fore the closing day.
The committee which spent all day de-
liberating over these plans was composed
of: Jerome F. Murphy, former president
of the NAMM, Harry W. Griffith, vice
president of the NAMM, C. Albert Jacob,
Jr., former president of the National Piano
Manufacturers Association, Clarence S-
Hammond, treasurer of the NAMM, Fred
Gretsch, Jr., president of the National
Association of Musical Merchandise
Wholesalers and William A. Mennie, sec-
retary of the National Association of
Music Merchants and other associations
Opens Tuesday, July 29th; Banquet represented at the convention.
New Yorker
Convention Hotel
at Waldorf Thursday; Friday
Visiting Day
On November 26th members of various
associations met in New York and
thrashed out the problem of what hotel
the annual convention of the National As-
sociation of Music Merchants would be
held next year. The unanimous choice was
the Hotel New Yorker, a decision which
was arrived at after the committee had
visited the Commodore, Pennsylvania and
other hotels that might seem practical.
The convention will be held for four days
and the annual banquet will be held at
the Waldorf Astoria in the grand ball room
which is not only the most ornate in the
city but provides ample room for the
fourteen hundred guests which must be
provided for.
Year End
Luncheon Dec. 30th
The annual year-end luncheon of the
piano trade of New York will take place
at the National Republican Club, 54 West
40th Street, New York at 12.30 P. M. Mon-
day, December 30th. Notices have been
sent to members of the New York trade
by Albert Behning who manages this
gala affair each year. The orator of the
day will be James L. Ellenwood nationally
known speaker who according to Mr.
Behning will prove his worth in every
respect. Last year there were nearly 100
present and more than this are expected
this year.