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MUSICAL MERCHANDISE
CHICAGO MUSICAL INSTRUMENT CO. HOLDS
FORMAL OPENING OF NEW QUARTERS
N
OVEMBER 5th was a gala day for the
Chicago Musical Instrument Co., for
it marked the formal opening of the
new home of the company at 309 South
orchestras on as many floors entertaining all
day, while the refreshments were ample.
Elaborate floral tributes were received from
the companies with which the Chicago Mu-
pages, but among them were Mrs. O. P.
Bassett and President F. A. Holtz of the
Martin Band Instrument Co.; George A.
Bundy of H. & A. Selmer; William F. Lud-
wig of Ludwig & Ludwig; J. L. Luellen of
Continental Musical Co.; H. K. Kuhrmeyer
of the Kay Musical Instrument Co.; Paul H.
Monnig of Tonk Brothers; William Gretsch
of Fred Gretsch Mfg. Co., and numerous
LEFT:
THE
MODERNISTIC
FRONT OF
NEW
QUARTERS
OF CHICAGO
MUSICAL
INSTRUMENT
CO.
RIGHT:
THE
INTERIOR
Wabash avenue. The event was a great
success. The organization under the direc-
tion of M. H. Berlin, the president, acted
as host for over 2,000 musicians and mem-
bers of the trade from the city and out of
town. The new quarters occupy an entire
six-story building remodeled in modernistic
style. The 12,000 square feet of floor space
sical Instrument Co. does business, as well
as from a number of competitors. The
flowers were sent to various hospitals before
their freshness had departed.
The list of guests would occupy several
other executives of musical merchandise
houses.
President Berlin attributed the progress of
the company to the fact that it has confined
{Please turn to page 18)
Chicago Musical Instrument Co*
Exclusive national distributors
EJ» O - L J U O
CC
Trombones, Trumpets and Cornels
Piano Accordions
M. H. BERLIN AT HIS DESK
has been laid out to the best advantage for
displaying, packing and shipping the exten-
sive line of musical instruments, merchandise
and accessories handled by the company,
which has shown a steady, consistent growth
since its establishment in 1920.
The opening program was elaborate, three
THE
MUSIC
TRADE
REVIEW,
WHOLESALE DISTRIBUTORS
MARTIN Band Instruments
AMERICAN STUDENT Band Instru-
ments
BETTONEY Woodwinds
HARMONY String Instruments
SELMER Woodwinds
KAY KRAFT String Instruments
WM. S. HAYNES Flutes and Piccolos
BACON Banjos
REGAL String Instruments
NATIONAL Silver Guitars
LUDWIG Drums and accessories
PAN AMERICAN Band Instruments
DEAGAN Xylophones
HOHNER Accordions and Harmoni-
CAVALIER Band Instruments
cas
BOHLAND Band Instruments
V. KOHLERT'S SONS Woodwinds
C. F. MARTIN String Instruments
Fine imported violins, violas, cellos, basses and acces-
sories and all standard high grade musical merchandise.
309 So. Wabash Avenue
November,
1932
CHICAGO
17