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SHEET MUSIC and BOOKS
articles more analytical and with less
paternalism, ego and hooey. As to com-
parable knowledge, at Hattiesburg and here
my neighbors were electric refrigerator agents.
Heavens, men, if I was as dumb as those
at the end of the regular school term.
guys I would have literally starved eTe now.
Greenwood, Miss., Nov. 4., 1932.
In contrast I must pay in thirty days and
Editor, Music TRADE REVIEW, New York City:
The public wants music. Every day peo-
Dear Sir: Your editorial on Dealer and seldom have the return privilege. Regardless ple come to my store for late popular songs,
of my ability to pay, my intentions and assets a reed or a string, and they take more in-
Sheet Music prompts this rejoinder.
The music publishers are unduly favoring make me a better credit risk than a girl music terest in music when a dependable source
the music teachers by giving one-third to one- teacher, who has nothing and is locally rated of supply is convenient. But how is anyone
able to continue serving this need when he is-
half as much discount to a teacher as to an a poor risk.
The people in the music business are the treated much as a yellow dog by the fac-
established dealer. Also, they regularly send
a batch of music on selection, with privilege largest one factor in determining its present tories and publishers?
It seems to me that if you trade paper peo-
of full credit on all returned with settlement status. Big-city piano stores pass by their
real prospects to send a salesman to small ple and best officials of the music organiza-
centers. Factories indulge in demoralizing tions would agree upon a campaign of educa-
small town sales to unload older styles and tion among the producers to establish the
stock. Band instrument factories make special "building to permanence and larger activi-
propositions to bugle corps and school band ties" idea based on integrity, we would all
leaders.
benefit.
The music business needs to be promoted
I enjoy contact with music merchandise
as a staunch, cultural and very essential unit and digging up prospects. I know enough to
of every center from small county seat up. discuss methods with piano, violin, voice and
No small dealer can carry a complete stock, band teachers; can teach band and piano, am
but he can carry a very nice assortment and a high-class tuner and repair man and per-
easily train his public to buy from catalog sonally command ample approbation. Why
when he is a man of knowledge and integrity spend my life in a business normally afford-
and commands the respect of the best citizens. ing such poor remuneration? So change your
The trouble comes from the craze for vol- attitude of putting average dealer out on a
ume and lack of foresight as to the ultimate limb. Settle his problems and the big shots
benefits from supporting the small-town deal- will also prosper.
ers. You trade paper people could submit
Yours, FRED T. CUNNINGHAM.
HERE'S A DEALER W H O HAS SOME IDEAS O N
WHAT THE SHEET MUSIC BUSINESS NEEDS
ax
After a busy day or a long
motor trip, you crave th«
comforts that The American
and The Annex afford. Good
rooms with bath, circulating
ice water, telephones and all
modern conveniences. Beds
that assure restful sleep. And
at rates of but $2.00 up.
Here you can really relax
when you visit St. Louis.
ABiOLUTCLY
PIQGPROOC
m ST. LOUIS
18
J. WALTER STRONG ENTERS
ADVERTISING FIELD
HOLDS FORMAL OPENING
{Continued
from
page 17)
J. Walter Strong, former sales manager itself to the handling of musical products
of Frank Holton & Co., band instrument exclusively. He said: "We pinned our faith
manufacturers of Elkhorn, Wis., is now con- and hope on musical instruments and acces-
nected with a Chicago advertising company. sories and then we hustled for business. We
Mr. Strong was formerly editOT of the Elk- were also particularly careful in the selec-
horn Independent, weekly newspaper. About tion of the lines we carried in order to>
ten years ago he joined the Holton sales staff build up a following of satisfied customers.
and was advanced to the position of sales
The results have justified our actions.
manager. In his new advertising work he
The company acts as wholesale distributor
will be in charge of Minnesota, Wisconsin of Martin band instruments; Bettoney wood-
and Michigan territory and will retain his winds; Selmer woodwinds; Wm. S. Haynes
residence in Elkhorn.
flutes and piccolos; Bacon banjos; National
Silver, Duolian and Triolian guitars; Pan-
Fire starting in the rubbish pile in the American and Cavalier band instruments;
rear of the Marx Music Shop at Cashton, Bohland and American Student band instru-
Wis., recently destroyed the music store and ments; C. F. Martin, Harmony, Kay Kraft
eight other buildings in the downtown sec- and Regal string instruments; Ludwig
tion. Carried by a strong wind, the fire drums; Deagan xylophones; Hohner accor-
soon spread over a half block of business dions and harmonicas; V. Kohlert's Sons'
structures.
woodwinds; various imported violins, violas,
'cellos, basses and accessories and musical
H. Roscoe Bewley has purchased the busi- merchandise such as Hamilton stands; Bell
ness of the Hockett Music Co., Bellefon- Brand, Black Diamond, Armour, Squier and
taine, O., and has reopened the store for busi- LaBella strings; Prescott reeds and O'Brien
mouthpieces.
ness.
To be sold for 200 dollars, a manuscript
score of Glretry's "Elisce or Maternal
Love." Large portions in Gretry's own
hand. Numerous corrections by the au-
thor on the other parts of the manuscript.
Write G. Lerouge, 73 Boulevard Beau-
marchais, Paris, France.
THE
M U S I C
Robert Teller Sons & Dorner
Music Engravers and Printers
8KNI) MANUSCRIPT AND IDEA OF
T1TL.K FOK ESTIMATE
311 West 43rd St.
T R A D E
REVIEW,
New York City
November, 1932