Music Trade Review
Issue: 1932 Vol. 91 N. 4 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
April, 1932
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
RANICH f BACH
237 EAST 2 3 " STREET
New York
MANSFIELD NOW GENERAL
MANAGER OF PLATT CO.
Ben Platt, president of the Platt Music Co.,
Los Angeles, Cal., has announced the appoint-
ment of Clarence H. Mansfield as general
sales manager. Mr. Mansfield has been asso-
ciate sales manager for the past few years,
but with the retirement of Edwin Lester, who
has joined the sales department of Universal
Pictures, he now assumes the duties alone.
Mr. Mansfield, who is well liked through-
out the trade, has made an enviable record
for himself in the past an an executive and
sales director. He was also for several years
chairman of the Radio Show Committee of
the Radio and Music Trades Association of
Southern California. It was due to his efforts
that so much success was attained at the
annual radio expositions.
Edwin Lester, for the past five years gen-
eral sales manager of the Platt Music Co.,
was the honored guest at a dinner given by
Hen Platt and over fifty executives and old-
timers of the company at the Los Angeles
Athletic Club on Tuesday, March 15. The
occasion was the farewell to Mr. Lester, who
is leaving to take up an executive position in
the sales department of Universal Pictures.
Ben Platt presented a beautiful gold wrist
watch, paying tribute to Mr. Lester for his
faithful and valuable service. A very hand-
some Gladstone was also presented to Mr.
Lester from his old business associates.
Mr. Platt took the occasion to inform his
various branch and department managers of
the plans for the future. He drew attention
to the closing of three or four branches re-
cently which, he said, were to have been
closed over a year ago, due to the fact that
they overlapped and duplicated to a great ex-
tent. He assured them that there was no
intention of closing any others, unless, of
course, they were not paying.
of "case work" in the use of music as a heal-
ing agent, particularly among the insane. Other
influential organizations which have lately
made use of the book are the State Depart-
ment of Public Instruction in Michigan, and
the Department of Educational Psychology at
the University of Tennessee.
THIS DALLAS PIANO WAS
USED AS A FAMILY BANK
13
FREDERICK A. LUHNOW
HEADS M. SCHULZ CO.
The annual meeting of the stockholders of
the M. Schulz Co. and affiliated concerns, the
Brinkerhoff Piano Co. and the Werner Piano
Co., was held in Chicago last month and the
stockholders voiced much satisfaction in the
strong financial position of the company. The
old board of directors was re-elected, with
the exception of President Emil W. Wolff,
who declined re-election and whose place on
the board was taken by Vice-president Luh-
now. Mr. Wolff, who is now traveling in
the South, plans to devote more of his time
in the future to his other manufacturing in-
terests. Following the board meeting, these
officers were elected for the year: President,
Frederick A. Luhnow; vice-president, Otto D.
Schulz; secretary-treasurer, Frederick P. Bas-
sett.
TRADE URGES ECONOMIES
IN FEDERAL EXPENDITURES
The Music Industries Chamber of Com-
merce has joined with the Chamber of Com-
merce of the United States in urging its mem-
bership to impress upon their representatives
in Congress by letter or other means the
necessity of curtailing Federal expenditures
in an effort to balance the Government
budget. It is urged that members of the music
trade write directly to their Congressional
representatives on this matter with a view to
having them observe necessary economies in
the consideration of various bills.
A representative of the Dallas (Tex.) Light
& Power Co. recently visited a customer with
a view to selling some of the company's pre-
ferred stock. Several visits resulted in an
actual sale of some $500 worth of the securi-
ties. When everything had been signed up
the customer went to the piano, lifted the top
and then brought out—no, not moths—but GULBRANSEN ANNOUNCES
$500 in cold cash. This is not the first in- NEW PIANO LINE FOR 1932
stance the piano has served as the family
The Gulbransen Co., Chicago, has just is-
bank and it is a question of just how many sued an attractive little booklet illustrating and
instruments are being used as depositories in- describing the new line of Gulbransen pianos
stead of music producers. If the average for 1932, including the style 53 Grand, 5 ft.
manufacturer today could lift the piano lid
4 in. long, the style 42 Grand, 4 ft. 6 in.
and draw out $500 without more ado the long; the style 38 upright, 3 ft. V/ in. high,
2
spirit of pessimism would be missing from
and the style 41 upright, 4 ft. 1 in. high.
the trade.
Several of the instruments come in a choice
of case designs and all have full-scale stand-
ard keyboards.
STEWART-WARNER CORP.
ENTER REFRIGERATOR FIELD
A line of electric refrigerators is being
built by the Stewart-Warner Corporation,
Chicago, makers of electrical precision prod-
ucts, radios and automotive accessories.
Production, already under way, is for the
present being limited to three models for
household installation. The various capaci-
ties are 4.3, 5.7 and 7.1 cubic feet. The
featured number in the line is the 4.3 cubic
foot box to retail at $149.50. Shipments will
start immediately in order to permit dealers
.to prepare for Spring and early Summer sell-
ing.
THERAPEUTIC IMPORTANCE
Distribution is to be effected through au-
OF MUSIC IS RECOGNIZED
thorized distributors, and the present radio
A recognition of the therapeutic importance distributor-dealer set-up will provide the
nucleus for a strong, experienced marketing
of one of the books used by the National
Bureau for the Advancement of Music has organization. Stewart-Warner officials are
of the opinion that the electric refrigerator
come in the fact that the American Medical
Association has recently added this book to makes an ideal companion to their radio line,
its library. It is "The Utilization of Music without materially increasing overhead or
in Prisons and Mental Hospitals," by Dr. sales cost. The selling season of each coming
Willem van de Wall, who has been doing at different periods of the year permits the
valuable work along that line in Pennsylvania
concentration of marketing efforts on each
and other States. The book contains accounts product most effectively.
Earl Billings, for years in service of the
Cable Company, has changed his plans to
leave the trade and now has become sales
manager of the well-known Ohio house of
Summers & Sons in charge of piano sales at
their three stores.
PLAYER PIANO PUMPS
Dependability Proven
in Ten Years of Service
MANUFACTURED BY
JOHN S. GULLBORG MFG. CO.
2617 NORTH ASHLAND AVENUE
CHICAGO, I I I .
Write for Particulars
"ELECTORA"
PUMPS
FORMERLY
WERE
MANUFACTURED BT MOTOR PLAYER CORP.
THE
MUSIC
TRADE
REVIEW,
April, 1932
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
RANICH f BACH
237 EAST 2 3 " STREET
New York
MANSFIELD NOW GENERAL
MANAGER OF PLATT CO.
Ben Platt, president of the Platt Music Co.,
Los Angeles, Cal., has announced the appoint-
ment of Clarence H. Mansfield as general
sales manager. Mr. Mansfield has been asso-
ciate sales manager for the past few years,
but with the retirement of Edwin Lester, who
has joined the sales department of Universal
Pictures, he now assumes the duties alone.
Mr. Mansfield, who is well liked through-
out the trade, has made an enviable record
for himself in the past an an executive and
sales director. He was also for several years
chairman of the Radio Show Committee of
the Radio and Music Trades Association of
Southern California. It was due to his efforts
that so much success was attained at the
annual radio expositions.
Edwin Lester, for the past five years gen-
eral sales manager of the Platt Music Co.,
was the honored guest at a dinner given by
Hen Platt and over fifty executives and old-
timers of the company at the Los Angeles
Athletic Club on Tuesday, March 15. The
occasion was the farewell to Mr. Lester, who
is leaving to take up an executive position in
the sales department of Universal Pictures.
Ben Platt presented a beautiful gold wrist
watch, paying tribute to Mr. Lester for his
faithful and valuable service. A very hand-
some Gladstone was also presented to Mr.
Lester from his old business associates.
Mr. Platt took the occasion to inform his
various branch and department managers of
the plans for the future. He drew attention
to the closing of three or four branches re-
cently which, he said, were to have been
closed over a year ago, due to the fact that
they overlapped and duplicated to a great ex-
tent. He assured them that there was no
intention of closing any others, unless, of
course, they were not paying.
of "case work" in the use of music as a heal-
ing agent, particularly among the insane. Other
influential organizations which have lately
made use of the book are the State Depart-
ment of Public Instruction in Michigan, and
the Department of Educational Psychology at
the University of Tennessee.
THIS DALLAS PIANO WAS
USED AS A FAMILY BANK
13
FREDERICK A. LUHNOW
HEADS M. SCHULZ CO.
The annual meeting of the stockholders of
the M. Schulz Co. and affiliated concerns, the
Brinkerhoff Piano Co. and the Werner Piano
Co., was held in Chicago last month and the
stockholders voiced much satisfaction in the
strong financial position of the company. The
old board of directors was re-elected, with
the exception of President Emil W. Wolff,
who declined re-election and whose place on
the board was taken by Vice-president Luh-
now. Mr. Wolff, who is now traveling in
the South, plans to devote more of his time
in the future to his other manufacturing in-
terests. Following the board meeting, these
officers were elected for the year: President,
Frederick A. Luhnow; vice-president, Otto D.
Schulz; secretary-treasurer, Frederick P. Bas-
sett.
TRADE URGES ECONOMIES
IN FEDERAL EXPENDITURES
The Music Industries Chamber of Com-
merce has joined with the Chamber of Com-
merce of the United States in urging its mem-
bership to impress upon their representatives
in Congress by letter or other means the
necessity of curtailing Federal expenditures
in an effort to balance the Government
budget. It is urged that members of the music
trade write directly to their Congressional
representatives on this matter with a view to
having them observe necessary economies in
the consideration of various bills.
A representative of the Dallas (Tex.) Light
& Power Co. recently visited a customer with
a view to selling some of the company's pre-
ferred stock. Several visits resulted in an
actual sale of some $500 worth of the securi-
ties. When everything had been signed up
the customer went to the piano, lifted the top
and then brought out—no, not moths—but GULBRANSEN ANNOUNCES
$500 in cold cash. This is not the first in- NEW PIANO LINE FOR 1932
stance the piano has served as the family
The Gulbransen Co., Chicago, has just is-
bank and it is a question of just how many sued an attractive little booklet illustrating and
instruments are being used as depositories in- describing the new line of Gulbransen pianos
stead of music producers. If the average for 1932, including the style 53 Grand, 5 ft.
manufacturer today could lift the piano lid
4 in. long, the style 42 Grand, 4 ft. 6 in.
and draw out $500 without more ado the long; the style 38 upright, 3 ft. V/ in. high,
2
spirit of pessimism would be missing from
and the style 41 upright, 4 ft. 1 in. high.
the trade.
Several of the instruments come in a choice
of case designs and all have full-scale stand-
ard keyboards.
STEWART-WARNER CORP.
ENTER REFRIGERATOR FIELD
A line of electric refrigerators is being
built by the Stewart-Warner Corporation,
Chicago, makers of electrical precision prod-
ucts, radios and automotive accessories.
Production, already under way, is for the
present being limited to three models for
household installation. The various capaci-
ties are 4.3, 5.7 and 7.1 cubic feet. The
featured number in the line is the 4.3 cubic
foot box to retail at $149.50. Shipments will
start immediately in order to permit dealers
.to prepare for Spring and early Summer sell-
ing.
THERAPEUTIC IMPORTANCE
Distribution is to be effected through au-
OF MUSIC IS RECOGNIZED
thorized distributors, and the present radio
A recognition of the therapeutic importance distributor-dealer set-up will provide the
nucleus for a strong, experienced marketing
of one of the books used by the National
Bureau for the Advancement of Music has organization. Stewart-Warner officials are
of the opinion that the electric refrigerator
come in the fact that the American Medical
Association has recently added this book to makes an ideal companion to their radio line,
its library. It is "The Utilization of Music without materially increasing overhead or
in Prisons and Mental Hospitals," by Dr. sales cost. The selling season of each coming
Willem van de Wall, who has been doing at different periods of the year permits the
valuable work along that line in Pennsylvania
concentration of marketing efforts on each
and other States. The book contains accounts product most effectively.
Earl Billings, for years in service of the
Cable Company, has changed his plans to
leave the trade and now has become sales
manager of the well-known Ohio house of
Summers & Sons in charge of piano sales at
their three stores.
PLAYER PIANO PUMPS
Dependability Proven
in Ten Years of Service
MANUFACTURED BY
JOHN S. GULLBORG MFG. CO.
2617 NORTH ASHLAND AVENUE
CHICAGO, I I I .
Write for Particulars
"ELECTORA"
PUMPS
FORMERLY
WERE
MANUFACTURED BT MOTOR PLAYER CORP.
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