Music Trade Review

Issue: 1932 Vol. 91 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
April, 1932
There IS no finer piano than a
KRANICH & BACH
Made under one family's supervision
since 1864
RANICH f BACH
237 EAST 2 3 " STREET
New York
MANSFIELD NOW GENERAL
MANAGER OF PLATT CO.
Ben Platt, president of the Platt Music Co.,
Los Angeles, Cal., has announced the appoint-
ment of Clarence H. Mansfield as general
sales manager. Mr. Mansfield has been asso-
ciate sales manager for the past few years,
but with the retirement of Edwin Lester, who
has joined the sales department of Universal
Pictures, he now assumes the duties alone.
Mr. Mansfield, who is well liked through-
out the trade, has made an enviable record
for himself in the past an an executive and
sales director. He was also for several years
chairman of the Radio Show Committee of
the Radio and Music Trades Association of
Southern California. It was due to his efforts
that so much success was attained at the
annual radio expositions.
Edwin Lester, for the past five years gen-
eral sales manager of the Platt Music Co.,
was the honored guest at a dinner given by
Hen Platt and over fifty executives and old-
timers of the company at the Los Angeles
Athletic Club on Tuesday, March 15. The
occasion was the farewell to Mr. Lester, who
is leaving to take up an executive position in
the sales department of Universal Pictures.
Ben Platt presented a beautiful gold wrist
watch, paying tribute to Mr. Lester for his
faithful and valuable service. A very hand-
some Gladstone was also presented to Mr.
Lester from his old business associates.
Mr. Platt took the occasion to inform his
various branch and department managers of
the plans for the future. He drew attention
to the closing of three or four branches re-
cently which, he said, were to have been
closed over a year ago, due to the fact that
they overlapped and duplicated to a great ex-
tent. He assured them that there was no
intention of closing any others, unless, of
course, they were not paying.
of "case work" in the use of music as a heal-
ing agent, particularly among the insane. Other
influential organizations which have lately
made use of the book are the State Depart-
ment of Public Instruction in Michigan, and
the Department of Educational Psychology at
the University of Tennessee.
THIS DALLAS PIANO WAS
USED AS A FAMILY BANK
13
FREDERICK A. LUHNOW
HEADS M. SCHULZ CO.
The annual meeting of the stockholders of
the M. Schulz Co. and affiliated concerns, the
Brinkerhoff Piano Co. and the Werner Piano
Co., was held in Chicago last month and the
stockholders voiced much satisfaction in the
strong financial position of the company. The
old board of directors was re-elected, with
the exception of President Emil W. Wolff,
who declined re-election and whose place on
the board was taken by Vice-president Luh-
now. Mr. Wolff, who is now traveling in
the South, plans to devote more of his time
in the future to his other manufacturing in-
terests. Following the board meeting, these
officers were elected for the year: President,
Frederick A. Luhnow; vice-president, Otto D.
Schulz; secretary-treasurer, Frederick P. Bas-
sett.
TRADE URGES ECONOMIES
IN FEDERAL EXPENDITURES
The Music Industries Chamber of Com-
merce has joined with the Chamber of Com-
merce of the United States in urging its mem-
bership to impress upon their representatives
in Congress by letter or other means the
necessity of curtailing Federal expenditures
in an effort to balance the Government
budget. It is urged that members of the music
trade write directly to their Congressional
representatives on this matter with a view to
having them observe necessary economies in
the consideration of various bills.
A representative of the Dallas (Tex.) Light
& Power Co. recently visited a customer with
a view to selling some of the company's pre-
ferred stock. Several visits resulted in an
actual sale of some $500 worth of the securi-
ties. When everything had been signed up
the customer went to the piano, lifted the top
and then brought out—no, not moths—but GULBRANSEN ANNOUNCES
$500 in cold cash. This is not the first in- NEW PIANO LINE FOR 1932
stance the piano has served as the family
The Gulbransen Co., Chicago, has just is-
bank and it is a question of just how many sued an attractive little booklet illustrating and
instruments are being used as depositories in- describing the new line of Gulbransen pianos
stead of music producers. If the average for 1932, including the style 53 Grand, 5 ft.
manufacturer today could lift the piano lid
4 in. long, the style 42 Grand, 4 ft. 6 in.
and draw out $500 without more ado the long; the style 38 upright, 3 ft. V/ in. high,
2
spirit of pessimism would be missing from
and the style 41 upright, 4 ft. 1 in. high.
the trade.
Several of the instruments come in a choice
of case designs and all have full-scale stand-
ard keyboards.
STEWART-WARNER CORP.
ENTER REFRIGERATOR FIELD
A line of electric refrigerators is being
built by the Stewart-Warner Corporation,
Chicago, makers of electrical precision prod-
ucts, radios and automotive accessories.
Production, already under way, is for the
present being limited to three models for
household installation. The various capaci-
ties are 4.3, 5.7 and 7.1 cubic feet. The
featured number in the line is the 4.3 cubic
foot box to retail at $149.50. Shipments will
start immediately in order to permit dealers
.to prepare for Spring and early Summer sell-
ing.
THERAPEUTIC IMPORTANCE
Distribution is to be effected through au-
OF MUSIC IS RECOGNIZED
thorized distributors, and the present radio
A recognition of the therapeutic importance distributor-dealer set-up will provide the
nucleus for a strong, experienced marketing
of one of the books used by the National
Bureau for the Advancement of Music has organization. Stewart-Warner officials are
of the opinion that the electric refrigerator
come in the fact that the American Medical
Association has recently added this book to makes an ideal companion to their radio line,
its library. It is "The Utilization of Music without materially increasing overhead or
in Prisons and Mental Hospitals," by Dr. sales cost. The selling season of each coming
Willem van de Wall, who has been doing at different periods of the year permits the
valuable work along that line in Pennsylvania
concentration of marketing efforts on each
and other States. The book contains accounts product most effectively.
Earl Billings, for years in service of the
Cable Company, has changed his plans to
leave the trade and now has become sales
manager of the well-known Ohio house of
Summers & Sons in charge of piano sales at
their three stores.
PLAYER PIANO PUMPS
Dependability Proven
in Ten Years of Service
MANUFACTURED BY
JOHN S. GULLBORG MFG. CO.
2617 NORTH ASHLAND AVENUE
CHICAGO, I I I .
Write for Particulars
"ELECTORA"
PUMPS
FORMERLY
WERE
MANUFACTURED BT MOTOR PLAYER CORP.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
THE
MUSIC
FIFTEEN LESTER GRAND PIANOS USED
IN SINGLE RECITAL IN PHILADELPHIA
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O
N Tuesday, March 1, the Matinee
Musical Club of Philadelphia pre-
sented a fifteen-piano ensemble, Ag-
nes Clune Quinlan, director, at the Bellevue
Stratford Hotel. The recital was held in the
ballroom and the program included "Polo-
naise," by Moszkowski, for eight pianos;
"Y T alse Brillante," for fifteen pianos, by
Schulhoff, and the overture from the "Merry
Wives of Windsor," by Nicolai for fifteen
W
REVIEW,
April, 1932
CHICAGO PIANO & ORGAN
ASSOCIATION MEETS
The March luncheon meeting of the
Chicago Piano and Organ Association was
held on March 31 at the Auditorium Hotel
and was well attended. President G. L.
Hall presided and the principal business
was a general discussion of the tax bills
now before Congress which finally resulted
in the decision that the trade protest against
certain of the tax measures that might im-
pose an unfair burden on the trade. Some
satisfaction was found in the fact that thus
far pianos and other musical instruments
seem to have been left free from special
taxes. The Ways and Means Committee
of the Association, of which H. E. Weisert
is chairman, was authorized to make such
tax protests as seemed necessary.
pianos, as well as other interesting selec-
L. E. Lines Music Co., Springfield, Mo.,
tions.
has taken the agency for the Norge refrigera-
The piano ensemble of the Matinee Mu- tor in that city and territory.
sical Club has proved very popular with the
musical audiences and another recital is con-
templated in the very near future.
The cooperation of the F. A. North Co.,
furnishing fifteen Lester grand pianos for
the occasion, has had a great deal to do
with making these recitals possible.
THE REVIEW'S
WANT DIRECTORY
MUSIC WEEK MOVEMENT SHOWS DISTINCT
CAIN THIS YEAR-OBSERVANCE MAY 1-7
HETHER times are good or bad, the
Music Week Movement continues to
gain ground and there is every ex-
pectation that the observance this year from
May 1 to 7 will exceed all previous rec-
ords. Although various communities have
organized year after year to carry on elabo-
rate musical programs during the year it is
emphasized by the National Bureau for the
Advancement of Music that the occasion af-
fords an unusual opportunity for the mem-
bers of the retail music trade to tie up with
the movement in their particular territory.
As a matter of fact a large number of
dealers take an active part in local observ-
ances but success will not be complete until
every dealer realizes the w r isdom of such a
course.
At the present time more than 2,000 cities
and towns throughout the nation are pre-
paring their Music Week program either
under official or unofficial auspices. Not only
is the observance endorsed by President
Hoover, who heads the honorary committee,
but it has also the endorsement of the Gov-
ernors of practically all the states and of a
host of mayors and civic officials. SpeciaJ
features of the week will be the celebra-
tion of the hundredth anniversary of the
writing of "America," by Dr. Samuel F.
Smith; of the adoption during the year of
the "Star Spangled Banner" as the national
anthem, and, third, the musical observance of
the George Washington Bi-Centennial.
"Music Week is expected to render more
service to music this year than ever before
in the eight years of its history," such was
the declaration made, when announcing the
new plans, by C. M. Tremaine, secretary of
the National Music Week Committee. "Mu-
TRADE
sic is never a more vital force in human
life than it is in a time of stress such as
the present. Although Music Week may be
considered by some as being merely a period
of one week in which the public is asked to
'give more thought to music,' it is much more
than that. It represents in the various com-
munities a period of two or three months in
which all sorts of groups get together to
prepare for their own participation in the
local Music Week. Moreover, many of those
groups experience such pleasure in that
preparation that, following the Music Week,
they frequently determine to make such mu-
sical activities a permanent feature of their
group life. The Music Week on May 1-7
will therefore not merely be illustrative of the
value of music in an emergency such as the
present, but it will be stimulative of many
musical activities which will continue after
this emergency has passed. It is therefore
to be hoped that the coming Music Week will
be observed as widely as possible in order
that it may be a strong life-enriching factor
in our national situation."
Marks & Son Chartered
M. Doyle Marks & Son, Inc., Elmira,
N. Y., has been chartered with capital stock
of $20,000 to operate a retail music busi-
ness, the incorporators being Kenneth W.
Marks, M. Doyle and Mary Marks. The
business was originally established thirty-five
years ago and has long been a factor in the
musical life of New York State.
Jenkins & Sons Music Co., Kansas City,
Mo., occupied its new eight-story building in
that city on April 6.
GOOD MUSICAL INSTRUMENT
MAN who is able to vigorously push the
business in city of about 100,000 popula-
tion, on percentage basis. Prefer one
who has had teaching experience. An
excellent opportunity. Write confiden-
tially. Box 3439, Music Trade Review,
420 Lexington Ave., New York.
RENT FREE to party who can oper-
ate sheet music department in city of
about 100,000. Please write us. Box
3438, Music Trade Review, 420 Lexing-
ton Avenue, New York.
POSITION WANTED — Hy factory
trained
piano tuner and mechanic. Sober and industrious
American.
Have had selling and collecting ex-
perience.
Prefer the East.
Box 3440. Music
Trade Review, 420 Lexington Avenue, New York
City.
PIANO TUNER with factory, store and out-
side
experience,
desires
permanent
position.
Highly recommended and will go anywhere.
Steady work more important than high wages.
Box 3441, Music Trade Review, 420 Lexington
Avenue, New York City.
POSITION WANTED—Hy piano tuner and
repairman with 20 years' experience. Also a good
salesman.
Box 3442, Music Trade Review, 420
Lexington Avenue, New York City.
POSITION WANTED—Salesmanager; 15 years'
retail experience with Aeolian, Steinway and
American Piano Companies' lines in N. Y. C.
Clean record. Highest recommendations. Now on
coast.
Will go anywhere.
Address Box 3434,
Music Trade Review, 420 Lexington Avenue, New
York.
RADIO SERVICEMAN, PIANO TUNER and
REPAIRER, will buy half interest or a tuning
route. Prefer Western States. Address Box 3435,
Music Trade Review, 420 Lexington Avenue, New
York.
WILL RENT space in our music store for a
sheet music department—only one other such de-
partment in city of 300,000.
Excellent oppor-
tunity. Address Box 3427, Music Trade Review,
420 Lexington Ave., New York.
POSITION WANTED—Wholesale Representa-
tive, by man of 35. Can produce.
Willing to
accept compensation based on results. Employed
now but have excellent reasons for changing.
Address Box 3430, Music Trade Review, 420
Lexington Ave., New York.

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