Music Trade Review
Issue: 1932 Vol. 91 N. 2 - Page 25
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THERE'S
MONEY
IN
PIANO
ACCORDIONS
How the Southern California Music Co. has popularized that
instrument and reaped the reward in the form of substantial sales
A
C T I N G on the courage of their convictions in
believing that the piano accordion is to become one
of America's most popular musical instruments,
the Southern California Music Co., Los Angeles,
have made great strides in popularizing the accordion, and in
so doing are now reaping the benefits from their work.
Their department without doubt is one of the largest, if
not the largest, on the Pacific Coast. With a determination
to put the piano accordion over, they started some months ago
in specializing along that line, and Scott Williamson, manager
of the musical merchandise department, is not one to do things
in a small way! Not only selling the accordion, but actually
teaching the customer to play is their aim. A free course of
lessons is given with the purchase of each instrument and the
work is carried out under competent teachers.
One of the direct results was the organization of the
Southern California Piano Accordion Club under the man-
agement of Ernest L. Wier, who is manager of the piano
accordion department, and under the direction of Bert Eberle,
who heads the corps of teachers who instruct the students,
all of which comes under the general supervision of Mr.
Williamson.
The aim of the club is to furnish both entertainment and
instruction to those who enjoy group work. Regular rehearsals
are held and it is the intention to soon divide it into two or
possibly three groups for beginners, semi-professionals, and
professionals. In addition to the teaching and selling of piano
accordions, they make a specialty of furnishing talent for all
kinds of entertainment—even to booking for vaudeville tours.
Mr. Wier, who is in charge of the band instrument de-
partment, under Mr. Williamson, is a comparatively new-
comer to the firm. He is from the middle west, having spent
a number of years as manager of the musical merchandise
department of Adams Bennett Music Store in Wichita, Kan.
Through his ability to perform on the accordion, after be-
coming a student of Mr. Eberle, his sales have shown very
satisfactory results from his enthusiasm in the instrument.
In discussing the piano accordion and its possibilities Mr.
Eberle said :
"The piano accordion is today's most popular instrument.
Anyone who is musically inclined, especially those who already
have a knowledge of the piano, may become proficient per-
formers on the piano accordion within a very short time.
"When starting a new student, a scale for the treble side
is given; also a manuscript of a popular song. The scale for
the left hand is then taught, etc. Then the student is shown
the use of the bellows. In the second lesson the manuscript
is perfected, thus giving the student the fundamentals of piano
accordion playing in the two-lesson period.
{Please turn to page 26)
A FEW PUPILS IN FRONT OF THE STORE OF THE SOUTHERN CALIFORNIA MUSIC CO.
THE
MUSIC
TRADE
REVIEW,
February, 1932
25
THERE'S
MONEY
IN
PIANO
ACCORDIONS
How the Southern California Music Co. has popularized that
instrument and reaped the reward in the form of substantial sales
A
C T I N G on the courage of their convictions in
believing that the piano accordion is to become one
of America's most popular musical instruments,
the Southern California Music Co., Los Angeles,
have made great strides in popularizing the accordion, and in
so doing are now reaping the benefits from their work.
Their department without doubt is one of the largest, if
not the largest, on the Pacific Coast. With a determination
to put the piano accordion over, they started some months ago
in specializing along that line, and Scott Williamson, manager
of the musical merchandise department, is not one to do things
in a small way! Not only selling the accordion, but actually
teaching the customer to play is their aim. A free course of
lessons is given with the purchase of each instrument and the
work is carried out under competent teachers.
One of the direct results was the organization of the
Southern California Piano Accordion Club under the man-
agement of Ernest L. Wier, who is manager of the piano
accordion department, and under the direction of Bert Eberle,
who heads the corps of teachers who instruct the students,
all of which comes under the general supervision of Mr.
Williamson.
The aim of the club is to furnish both entertainment and
instruction to those who enjoy group work. Regular rehearsals
are held and it is the intention to soon divide it into two or
possibly three groups for beginners, semi-professionals, and
professionals. In addition to the teaching and selling of piano
accordions, they make a specialty of furnishing talent for all
kinds of entertainment—even to booking for vaudeville tours.
Mr. Wier, who is in charge of the band instrument de-
partment, under Mr. Williamson, is a comparatively new-
comer to the firm. He is from the middle west, having spent
a number of years as manager of the musical merchandise
department of Adams Bennett Music Store in Wichita, Kan.
Through his ability to perform on the accordion, after be-
coming a student of Mr. Eberle, his sales have shown very
satisfactory results from his enthusiasm in the instrument.
In discussing the piano accordion and its possibilities Mr.
Eberle said :
"The piano accordion is today's most popular instrument.
Anyone who is musically inclined, especially those who already
have a knowledge of the piano, may become proficient per-
formers on the piano accordion within a very short time.
"When starting a new student, a scale for the treble side
is given; also a manuscript of a popular song. The scale for
the left hand is then taught, etc. Then the student is shown
the use of the bellows. In the second lesson the manuscript
is perfected, thus giving the student the fundamentals of piano
accordion playing in the two-lesson period.
{Please turn to page 26)
A FEW PUPILS IN FRONT OF THE STORE OF THE SOUTHERN CALIFORNIA MUSIC CO.
THE
MUSIC
TRADE
REVIEW,
February, 1932
25
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