Music Trade Review

Issue: 1932 Vol. 91 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THERE'S
MONEY
IN
PIANO
ACCORDIONS
How the Southern California Music Co. has popularized that
instrument and reaped the reward in the form of substantial sales
A
C T I N G on the courage of their convictions in
believing that the piano accordion is to become one
of America's most popular musical instruments,
the Southern California Music Co., Los Angeles,
have made great strides in popularizing the accordion, and in
so doing are now reaping the benefits from their work.
Their department without doubt is one of the largest, if
not the largest, on the Pacific Coast. With a determination
to put the piano accordion over, they started some months ago
in specializing along that line, and Scott Williamson, manager
of the musical merchandise department, is not one to do things
in a small way! Not only selling the accordion, but actually
teaching the customer to play is their aim. A free course of
lessons is given with the purchase of each instrument and the
work is carried out under competent teachers.
One of the direct results was the organization of the
Southern California Piano Accordion Club under the man-
agement of Ernest L. Wier, who is manager of the piano
accordion department, and under the direction of Bert Eberle,
who heads the corps of teachers who instruct the students,
all of which comes under the general supervision of Mr.
Williamson.
The aim of the club is to furnish both entertainment and
instruction to those who enjoy group work. Regular rehearsals
are held and it is the intention to soon divide it into two or
possibly three groups for beginners, semi-professionals, and
professionals. In addition to the teaching and selling of piano
accordions, they make a specialty of furnishing talent for all
kinds of entertainment—even to booking for vaudeville tours.
Mr. Wier, who is in charge of the band instrument de-
partment, under Mr. Williamson, is a comparatively new-
comer to the firm. He is from the middle west, having spent
a number of years as manager of the musical merchandise
department of Adams Bennett Music Store in Wichita, Kan.
Through his ability to perform on the accordion, after be-
coming a student of Mr. Eberle, his sales have shown very
satisfactory results from his enthusiasm in the instrument.
In discussing the piano accordion and its possibilities Mr.
Eberle said :
"The piano accordion is today's most popular instrument.
Anyone who is musically inclined, especially those who already
have a knowledge of the piano, may become proficient per-
formers on the piano accordion within a very short time.
"When starting a new student, a scale for the treble side
is given; also a manuscript of a popular song. The scale for
the left hand is then taught, etc. Then the student is shown
the use of the bellows. In the second lesson the manuscript
is perfected, thus giving the student the fundamentals of piano
accordion playing in the two-lesson period.
{Please turn to page 26)
A FEW PUPILS IN FRONT OF THE STORE OF THE SOUTHERN CALIFORNIA MUSIC CO.
THE
MUSIC
TRADE
REVIEW,
February, 1932
25
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
26
THERE'S MONEY IN
PIANO ACCORDIONS
(Continued from page 25)
''There are a great many very good
selections arranged for the accordion and
also many books of instruction, the Soprani
Method being the one which I use and
recommend most highly. The arrangements
by Pietro of the 'Glow Worm,' also the
'Peanut Vendor,' are very good piano ac-
cordion numbers. Pasquale Ferranti, aged
six, who is seen in the photograph, has had
only two lessons and his enthusiasm for
this instrument has become so great that he
hopes to be as good as Pietro.
"To each pupil who turns in a prospect,
and Mr. Wier, who is in charge of the
Piano Accordion Department, successfully
consummates a deal, four free lessons are
NEW CHROMONICA HOLDER
PROVING VERY POPULAR
The Hallbauer Mfg. Co., St. Louis, Mo.,
has introduced to the trade a clever new
attachment for both amateur and professional
use, in the form of the Super Chromonica
REVIEW,
February, 1 9 3 2
or left hand. The neck bracket, when ad-
justed, remains firmly in place although the
harmonica holder may be loosened at one
side and swung free to permit of smoking
or eating between selections. The device is
proving very popular with the so-called
one-man bands and will hold any size har-
monica from two to eight inches long.
REPORTS GROWING INTEREST
IN FRETTED INSTRUMENTS
The Harmony Co., of Chicago, has gotten
out some new styles in guitars, and Jay
Krause, president, in commenting on business,
said that since the first of the year dealers'
interest in fretted instruments had gratify-
ingly improved. This was particularly true
of guitars, orders for which were at present
more than ordinarily heavy.
UNIVERSAL
MODEL
OF
SUPER
CHRO-
MONICA
HOLDER
NAZARETH, PENNA.
Established 1833
Makers of the original MARTIN GUITAR
Send for illustrated catalogue
TRADE
given; this procedure tends to further piano
accordion sales and promotes enthusiasm for
this popular instrument.
"Many of my star pupils who have stud-
ied with me for a period of from one to
two years I have been successful in placing
in dance orchestras, radio broadcasting sta-
tions, clubs, vaudeville, etc., which further
and conclusively proves that the piano ac-
cordion may be mastered within a very re-
markably short time."
C.F.MARTIN&CO.,Inc.
Guitars, Mandolins and
Ukuleles in many styles
M U S I C
Holders, designed to hold any type of
Hohner Chromonicas or harmonicas together
with a banjo or guitar, thus permitting of the
playing of both instruments at once. One
model is designed for use by those who play
stringed instruments with the right hand
while the other is the universal model for
use by those who play with either the right
W I U PRODUCE THE MOST BRILLIANT TONE
AND HAVE UNSURPASSED DURABILITY
TO GET THE BEST OUT OF
YOUR INSTRUMENT USE
THESE STRINGS.
GIBSON MUSICAL STRING CO.
Belleville, N. J.
DIRECTORY OF ADVERTISERS
Aeolian Co.
Front Cover
Kranich & Bach
16
26
American Piano Plate Co.
22
Martin & Co., C. F
Bogart Piano Co
17
Mathushek Piano Mfg. Co
Braunsdorf, Geo. W
12
Mehlin & Sons, Paul G .
17
Comstock, Cheney & Co.
22
Meyer, Estate of Richard
21
Cowen Furniture Co., Inc
22
Moore & Fisher M f g . Co.
21
Curtis Distributing Corp.
13
Ramsey Corp., Chas.
French & Sons Piano Co., Jesse
8
Inside Front Cover
,.....,.
22
Schulz Co., M
19
26
Self-Lifting Piano Truck Co.
22
Gullborg Mfg. Co., John S
12
Squier Co., V. C
24
Hallbauer Mfg. Co
24
Starr Piano Co
10
Hardman, Peck & Co
13
Steinway & Sons
Kaplan Musical String Co
24
Teller Sons & Dorner, Robert
23
Back Cover
Tonk Mfg. Co
16
17
Winter & Co
12
Gibson Musical String Co
Kohler-Brambach Piano Co
Krakauer Bros
"
II

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