Music Trade Review
Issue: 1931 Vol. 90 N. 9 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SPECIAL SALES BULLETIN
A Study of Colors
And it came to pass that a green piano salesman
read in black and white that business was bad. And
lo, when he beheld those tidings he became blue. For
he was yellow.
And he spake, saying, "Woe is me! And likewise
whoa! For I am stopped. Behold the wheels of In-
dustry are at a standstill. And there are none who
will buy my wares. Thus let me sit with mine cata-
logues and don sackcloth and ashes. For evil days
are upon me." And it was even so.
But there was, in the same land, another piano sales-
man who passed that way, saying "Brother, why sittest
thou thus in sackcloth and ashes, with a countenance
blue even as indigo?"
And the blue piano salesman made answer, saying,
"Hast thou not heard?
Lo, business is bad. The
wheels of Industry are stilled, and there are none who
will buy my pianos."
"How gettest thou that way?" responded the pass-
ing salesman, "And where doest thou procure that
stuff? For behold, I have this day gone forth and
secured four contracts, each decorated with the cus-
tomers' John Henry."
"For, lo, this is a season which promiseth much
Prosperity for the Willing Worker. Be thee not dis-
mayed by talk of Depression, for it is but the croak
of him who hath a Calamity Complex."
And when he pondered these sayings, the blue piano
salesman arose and shook off his ashes saying, "Now
will I procure a shoe shine and a shave, and fare forth
to break me a few sales records, for, lo, I have seen
that there is business to be had." And it was even so.
DEPRESSION
IS A STRANGER
to the Wilking Co.
SALES BULLETIN
WILKING
MUSIC
CO.
BULLETINS
THAT
PRODUCE
SALES
—THINK IT OVER—
There is piano business—let your customers know
we are selling pianos. Last week we sold seven grands,
one reproducing piano, three studio uprights and nine
used pianos. The blue piano salesman is not at the
Wilking Music Company. Remember to convince your
customer that at Wilking's we are selling pianos.
F. O. WILKING,
President
T
HOSE modern Siamese twins, Depression and Pessimism,
are total strangers to the sales staff and executives of the
Wilking Music Co., Indianapolis, Ind., and from present
prospects they will never have a chance to meet that crowd
socially and be introduced. The Wilking boys simply don't want
to know them.
In these days when so many piano retailers are complaining
about the difficulty in making sales and the hard sledding gen-
erally, it is refreshing to find a concern that is going along much
as if nothing had happened; not kidding themselves but simply
working hard and paying no attention to outside influence. The
result has been a sufficient volume of sales to warrant the enlarge-
ment and remodeling of the company's quarters.
Said F. O. Wilking, president of the company, to T H E REVIEW,
"We have not had depression at our store. In fact, no man con-
nected with our house has the impression that business is bad.
Last year we had an 18 per cent net increase in our business
and this year we are something like 9 per cent over last year.
"We rather 'kid' the salesmen out of all of this talk on depres-
sion we hear on every hand. If any man comes into our store
and gives a hard-luck story he certainly gets the laugh from every-
one. Furthermore, if any man talks depression he has no place
with the Wilking organization and he knows this. .
(Please turn to page 17)
THE
MUSIC
TRADE
REVIEW,
September, 1931
And it came to pass that two piano salesmen met on the byways
of a big city and the air was black. Sore tried were the two sons
of Adam for the land was overrun with trouble. It being in the
year 1931 the tribes of Joseph did not understand years of famine
and the scribes had dubbed the trouble "Depression."
Sayeth the first salesman: "Yea, the times are sore—I standeth
on my puppies and sitteth on my inspiration and verily I say unto
you, business is in the dumps."
Sayeth the second salesman: "So be it with you, but ye have
not hitteth the bush. The way of the transgressor is hard, for one
must eat and if ye eat you must hunt."
Sayeth the first salesman: "Lo, I have hunted and nary a hare
have I bagged. All the beasts of the field are sorely tried. There
is no corn nor is the spirit right."
Now it came to pass that an unexplored kingdom bounded the
big city and the two salesmen betook themselves to the tall timber
fo hunt, for one must needs eat. Where upon and weary footed
ihe salesmen found the grasses tall and many hares. The sun was
bright and the pestilence of the big city had not invaded the tall
grasses and all the beasts were sleek.
Sayeth the second salesman: "I will beateth the bushes and bag
many a hare. Then wiil I have a plenty of meat and maiooma for
baby shoes."
Sayeth the first salesman: "Thou art wrong! Methinks I will
sitteth on yon stump and slay mine hares as they stop by—."
And it was even so: The first salesman sat on his stump with a
pack of Luckies and never a hare passed his way. Now the second
salesman beateth his way in far and covered much territory and his
way was hard but he scareih up much hares and slayeth scores and
many. By the time night fell, the land was covered with darkness
and the second salesman met the first salesman at the stump and
many butts were strewn around and the first salesman was sorely
tried.
Sayeth the first salesman: "By the gods of my father I have
labored hard—my muscles are covered with soreness from my labors.
Yea, verily the times are hard—my hands are numb with pain for
my club failed to find a single hare. Yea, verily the times are
hard."
Sayeth the second salesman: "Look ye and feel ye! I have this
day caught many hares and my cup floweth over. Surely goodness
shall follow me all the days of my life for I have socked the beasts
of the field and beateth the bushes and many hares are mine.
Verily I have brought home the bacon."
Sayeth the first salesman: " I have labored hard and the great
Jehova hast favored thee more than me. Verily I have been patient
and waited but no hares have I."
And it was even so. The first salesman lamented his plight and
in years to come died and left his children much cigarette butts
and trouble, but the first salesman lived to a ripe old age with
plenty of hares and baby shoes—
MORAL: Beat the Bushes—you never know if the bush will
yield a hare or a family of hares.
*
*
*
*
*
*
*
Tell your customers: " W e sell nothing but pianos. Ice boxes and
radios are out. W e specialize in pianos—pianos from $50.00 to
$5,000.00. There is no depression at our store." Last week four
grand sales were made by beating the bushes. Remember, beating
the bushes "Yieldeth much hares."
SPECIAL SALES BULLETIN
A Study of Colors
And it came to pass that a green piano salesman
read in black and white that business was bad. And
lo, when he beheld those tidings he became blue. For
he was yellow.
And he spake, saying, "Woe is me! And likewise
whoa! For I am stopped. Behold the wheels of In-
dustry are at a standstill. And there are none who
will buy my wares. Thus let me sit with mine cata-
logues and don sackcloth and ashes. For evil days
are upon me." And it was even so.
But there was, in the same land, another piano sales-
man who passed that way, saying "Brother, why sittest
thou thus in sackcloth and ashes, with a countenance
blue even as indigo?"
And the blue piano salesman made answer, saying,
"Hast thou not heard?
Lo, business is bad. The
wheels of Industry are stilled, and there are none who
will buy my pianos."
"How gettest thou that way?" responded the pass-
ing salesman, "And where doest thou procure that
stuff? For behold, I have this day gone forth and
secured four contracts, each decorated with the cus-
tomers' John Henry."
"For, lo, this is a season which promiseth much
Prosperity for the Willing Worker. Be thee not dis-
mayed by talk of Depression, for it is but the croak
of him who hath a Calamity Complex."
And when he pondered these sayings, the blue piano
salesman arose and shook off his ashes saying, "Now
will I procure a shoe shine and a shave, and fare forth
to break me a few sales records, for, lo, I have seen
that there is business to be had." And it was even so.
DEPRESSION
IS A STRANGER
to the Wilking Co.
SALES BULLETIN
WILKING
MUSIC
CO.
BULLETINS
THAT
PRODUCE
SALES
—THINK IT OVER—
There is piano business—let your customers know
we are selling pianos. Last week we sold seven grands,
one reproducing piano, three studio uprights and nine
used pianos. The blue piano salesman is not at the
Wilking Music Company. Remember to convince your
customer that at Wilking's we are selling pianos.
F. O. WILKING,
President
T
HOSE modern Siamese twins, Depression and Pessimism,
are total strangers to the sales staff and executives of the
Wilking Music Co., Indianapolis, Ind., and from present
prospects they will never have a chance to meet that crowd
socially and be introduced. The Wilking boys simply don't want
to know them.
In these days when so many piano retailers are complaining
about the difficulty in making sales and the hard sledding gen-
erally, it is refreshing to find a concern that is going along much
as if nothing had happened; not kidding themselves but simply
working hard and paying no attention to outside influence. The
result has been a sufficient volume of sales to warrant the enlarge-
ment and remodeling of the company's quarters.
Said F. O. Wilking, president of the company, to T H E REVIEW,
"We have not had depression at our store. In fact, no man con-
nected with our house has the impression that business is bad.
Last year we had an 18 per cent net increase in our business
and this year we are something like 9 per cent over last year.
"We rather 'kid' the salesmen out of all of this talk on depres-
sion we hear on every hand. If any man comes into our store
and gives a hard-luck story he certainly gets the laugh from every-
one. Furthermore, if any man talks depression he has no place
with the Wilking organization and he knows this. .
(Please turn to page 17)
THE
MUSIC
TRADE
REVIEW,
September, 1931
And it came to pass that two piano salesmen met on the byways
of a big city and the air was black. Sore tried were the two sons
of Adam for the land was overrun with trouble. It being in the
year 1931 the tribes of Joseph did not understand years of famine
and the scribes had dubbed the trouble "Depression."
Sayeth the first salesman: "Yea, the times are sore—I standeth
on my puppies and sitteth on my inspiration and verily I say unto
you, business is in the dumps."
Sayeth the second salesman: "So be it with you, but ye have
not hitteth the bush. The way of the transgressor is hard, for one
must eat and if ye eat you must hunt."
Sayeth the first salesman: "Lo, I have hunted and nary a hare
have I bagged. All the beasts of the field are sorely tried. There
is no corn nor is the spirit right."
Now it came to pass that an unexplored kingdom bounded the
big city and the two salesmen betook themselves to the tall timber
fo hunt, for one must needs eat. Where upon and weary footed
ihe salesmen found the grasses tall and many hares. The sun was
bright and the pestilence of the big city had not invaded the tall
grasses and all the beasts were sleek.
Sayeth the second salesman: "I will beateth the bushes and bag
many a hare. Then wiil I have a plenty of meat and maiooma for
baby shoes."
Sayeth the first salesman: "Thou art wrong! Methinks I will
sitteth on yon stump and slay mine hares as they stop by—."
And it was even so: The first salesman sat on his stump with a
pack of Luckies and never a hare passed his way. Now the second
salesman beateth his way in far and covered much territory and his
way was hard but he scareih up much hares and slayeth scores and
many. By the time night fell, the land was covered with darkness
and the second salesman met the first salesman at the stump and
many butts were strewn around and the first salesman was sorely
tried.
Sayeth the first salesman: "By the gods of my father I have
labored hard—my muscles are covered with soreness from my labors.
Yea, verily the times are hard—my hands are numb with pain for
my club failed to find a single hare. Yea, verily the times are
hard."
Sayeth the second salesman: "Look ye and feel ye! I have this
day caught many hares and my cup floweth over. Surely goodness
shall follow me all the days of my life for I have socked the beasts
of the field and beateth the bushes and many hares are mine.
Verily I have brought home the bacon."
Sayeth the first salesman: " I have labored hard and the great
Jehova hast favored thee more than me. Verily I have been patient
and waited but no hares have I."
And it was even so. The first salesman lamented his plight and
in years to come died and left his children much cigarette butts
and trouble, but the first salesman lived to a ripe old age with
plenty of hares and baby shoes—
MORAL: Beat the Bushes—you never know if the bush will
yield a hare or a family of hares.
*
*
*
*
*
*
*
Tell your customers: " W e sell nothing but pianos. Ice boxes and
radios are out. W e specialize in pianos—pianos from $50.00 to
$5,000.00. There is no depression at our store." Last week four
grand sales were made by beating the bushes. Remember, beating
the bushes "Yieldeth much hares."
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