Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Baldwin Bulletin
SEPTEMBER, 1931
V
Thousands of Dollars
appropriated to help dealers
get Immediate Sales
M 0 help your business . . and ours, we
made an intensive study of the piano
market as it is today.
Then, using the exceedingly valuable
facts brought to light by the study, we
formulated
THE BALDWIN PLAN
of Cooperative Merchandising
and Advertising
The gist of the plan is this, . . that in ad-
dition to spending thousands of dollars
this season in NATIONAL publicity, we
have decided to invest an equally large
appropriation LOCALLY with those
merchants who match their faith in the
future with hard work in the present.
May we send a representative to give you details?
. . there's no obligation, of course!
The Baldwin
The plan operates over a nine months
period . . covers twelve ways of getting
piano sales . . and helps you to pay for
the cost of getting them.
Piano Company
Cincinnati, Ohio