Music Trade Review

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MUSICAL MERCHANDISE
RAY SNYDER PURCHASES
MARTIN SAXOPHONE
NEW ELECTRIC INSTRUMENT
REPRODUCES HUMAN VOICE
The new Troubadour line of band instru-
ments of the Martin Band Instrument Com-
pany, Elkhart, Ind., continues to gain favor
among bandsmen, radio and concert per-
formers. This includes Martin Troubadour
trumpets, cornets, trombones and saxophones.
The "Cellolectric," a new musical de-
velopment which produces the human voice
electrically, will be heard for the first time
on the radio on Friday night on the "RKO
Theatre of the Air" program, over WEAF
and the NBC nation-wide network.
"Cellolectric" is a new electrical instru-
ment developed by William Schumann, in
asosciation with Professor Theremin, the
Russian scientist. The "voice" is not pro-
duced by ether waves, but is manipulated
by moving the left hand along an electrical
fingerboard similar to that of a 'cello, while
the right hand controls the volume lever,
which, through deft manipulation, brings
out the staccato and the art of bowing.
The "Cellolectric" was demonstrated per-
sonally by Mr. Schumann.
RAY SNYDER
The latest conveTt to the Troubadour Saxo-
phone, which is making a deep impression in
the musical instrument world, is Ray Snyder,
well-known artist, who is being featured *at
the Club Piccadilly, Chicago. Mr. Snyder
has just bought a new burnished-gold, Martin
Troubadour saxophone from the Rudolph
Wurlitzer Co., Chicago, and considers it a
distinct tribute to the Martin method of
Handcraft manufacture.
FRANK B. CAMPBELL NOW
LOCATED IN NEW YORK
Frank B. Campbell, who has been sales
and advertising manager for Gibson, Inc.,
Kalamazoo, Mich., the noted banjo and
guitar manufacturers, for some years past,
and in that capacity has traveled throughout
the United States, has come to New York
to take charge of the eastern territory of
the company. He will make his headquarters
at 71 West 23rd street, where he will be-
come general manager of the Harnett Music
Studios, Gibson representative.
A. William Crookes, well known in the
East, has joined the sales staff of Gibson,
Inc., and has already made a trip to the
eastern states for that company.
Aunty Gets the Violins
A recent dispatch from Vienna, Austria,
reported that "Aunt Dorothy gets 3,000 Vi-
enna violins." At first glance it appeared
that the violin business in Austria was on
the up and up until a later paragraph re-
vealed that "Aunt Dorothy" is the popular
name of the Dorotheum, the state pawn shop.
24
sales during the past year and their futuTe
is very promising. A great deal of their
success in the east is due to the efforts of
their traveling sales representative, Gustave
P. Nordenholz, who has made trips to the
large cities from his headquarters in New
York. Mr. Nordenholz reported that the
Kaplan string line is meeting with consider-
able favor with an increasing number of
dealers.
GROUP UKULELE COURSE
PUBLISHED IN CHICAGO
Goodwin's Class or Group Ukulele Course
has just been issued, jointly by the M. M.
Cole Publishing Co. and the Harmony Co.,
makers of fretted instruments, Chicago. This
new instruction book embodies the teaching
methods of Miss Goodwin in her public
school group instruction courses in Chicago,
and is endorsed by Dr. J. Lewis Browne,
supervisor
of music. These valuable lessons
ALL KAPLAN VIOLIN STRINGS in book form
were due to appreciation of
PACKED IN CELLOPHANE
Mr. Krauss of their value to the public and
All violin and viola strings that are ship- the dealer in inspiring ukulele sales.
The basic idea is to enlist the pupil's in-
ped to dealers by the Kaplan Musical String
Co. in straight lengths are now packed in at- terest by achieving chords as the easy ap-
tractive cellophane tubes or long envelopes. pToach to technique, and this has been proved
This new way of packing gut and wound successfully by several years of service in
strings has many advantages especially from schools and conservatories.
the dealer's standpoint. The strings are kept
Every dealer in fretted instruments should
clean and in perfect condition when in. stock, be interested in this book as a sales approach
they take up little room on the shelf and the to ukulele trade. The Harmony Co. is put-
strings are easily demonstrated and selected. ting out a combination offer to dealers, which
They can be examined without removing includes a book and a new ukulele called
from the packing, which is a time-saver in "The Classmate," the special features of
selling the strings.
which are the tuning diagram below the
strings, and the practice markers on the fin-
A new wholesale catalog is in course of
preparation as well as a new issue of their gerboard, as guides to quick tuning and
popular booklet, "Fiddlestrings." This firm fingering, while the first steps are being
reports a very substantial increase in their learned.
Your Patronage . . .
should go to manufacturers who recognize your right to con-
sideration and who have committed themselves to a policy of
Dealer Distribution.
• •
. . •
Particularly so if their products are of superior excellence.
That's why you should handle Martin "Handcraft" Instruments.
Your customers will be better pleased and so will you be better
pleased.
Drop us a line today and let us tell you more about our
proposition.
NOTE—A special proposition whereby we finance your installment sales
and take in trade-ins. Ask us about it.
The Martin Band Instrument Co,
Elkhart
THE
Indiana
MUSIC
TRADE
REVIEW,
December, 1931