Music Trade Review

Issue: 1931 Vol. 90 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
RAY SNYDER PURCHASES
MARTIN SAXOPHONE
NEW ELECTRIC INSTRUMENT
REPRODUCES HUMAN VOICE
The new Troubadour line of band instru-
ments of the Martin Band Instrument Com-
pany, Elkhart, Ind., continues to gain favor
among bandsmen, radio and concert per-
formers. This includes Martin Troubadour
trumpets, cornets, trombones and saxophones.
The "Cellolectric," a new musical de-
velopment which produces the human voice
electrically, will be heard for the first time
on the radio on Friday night on the "RKO
Theatre of the Air" program, over WEAF
and the NBC nation-wide network.
"Cellolectric" is a new electrical instru-
ment developed by William Schumann, in
asosciation with Professor Theremin, the
Russian scientist. The "voice" is not pro-
duced by ether waves, but is manipulated
by moving the left hand along an electrical
fingerboard similar to that of a 'cello, while
the right hand controls the volume lever,
which, through deft manipulation, brings
out the staccato and the art of bowing.
The "Cellolectric" was demonstrated per-
sonally by Mr. Schumann.
RAY SNYDER
The latest conveTt to the Troubadour Saxo-
phone, which is making a deep impression in
the musical instrument world, is Ray Snyder,
well-known artist, who is being featured *at
the Club Piccadilly, Chicago. Mr. Snyder
has just bought a new burnished-gold, Martin
Troubadour saxophone from the Rudolph
Wurlitzer Co., Chicago, and considers it a
distinct tribute to the Martin method of
Handcraft manufacture.
FRANK B. CAMPBELL NOW
LOCATED IN NEW YORK
Frank B. Campbell, who has been sales
and advertising manager for Gibson, Inc.,
Kalamazoo, Mich., the noted banjo and
guitar manufacturers, for some years past,
and in that capacity has traveled throughout
the United States, has come to New York
to take charge of the eastern territory of
the company. He will make his headquarters
at 71 West 23rd street, where he will be-
come general manager of the Harnett Music
Studios, Gibson representative.
A. William Crookes, well known in the
East, has joined the sales staff of Gibson,
Inc., and has already made a trip to the
eastern states for that company.
Aunty Gets the Violins
A recent dispatch from Vienna, Austria,
reported that "Aunt Dorothy gets 3,000 Vi-
enna violins." At first glance it appeared
that the violin business in Austria was on
the up and up until a later paragraph re-
vealed that "Aunt Dorothy" is the popular
name of the Dorotheum, the state pawn shop.
24
sales during the past year and their futuTe
is very promising. A great deal of their
success in the east is due to the efforts of
their traveling sales representative, Gustave
P. Nordenholz, who has made trips to the
large cities from his headquarters in New
York. Mr. Nordenholz reported that the
Kaplan string line is meeting with consider-
able favor with an increasing number of
dealers.
GROUP UKULELE COURSE
PUBLISHED IN CHICAGO
Goodwin's Class or Group Ukulele Course
has just been issued, jointly by the M. M.
Cole Publishing Co. and the Harmony Co.,
makers of fretted instruments, Chicago. This
new instruction book embodies the teaching
methods of Miss Goodwin in her public
school group instruction courses in Chicago,
and is endorsed by Dr. J. Lewis Browne,
supervisor
of music. These valuable lessons
ALL KAPLAN VIOLIN STRINGS in book form
were due to appreciation of
PACKED IN CELLOPHANE
Mr. Krauss of their value to the public and
All violin and viola strings that are ship- the dealer in inspiring ukulele sales.
The basic idea is to enlist the pupil's in-
ped to dealers by the Kaplan Musical String
Co. in straight lengths are now packed in at- terest by achieving chords as the easy ap-
tractive cellophane tubes or long envelopes. pToach to technique, and this has been proved
This new way of packing gut and wound successfully by several years of service in
strings has many advantages especially from schools and conservatories.
the dealer's standpoint. The strings are kept
Every dealer in fretted instruments should
clean and in perfect condition when in. stock, be interested in this book as a sales approach
they take up little room on the shelf and the to ukulele trade. The Harmony Co. is put-
strings are easily demonstrated and selected. ting out a combination offer to dealers, which
They can be examined without removing includes a book and a new ukulele called
from the packing, which is a time-saver in "The Classmate," the special features of
selling the strings.
which are the tuning diagram below the
strings, and the practice markers on the fin-
A new wholesale catalog is in course of
preparation as well as a new issue of their gerboard, as guides to quick tuning and
popular booklet, "Fiddlestrings." This firm fingering, while the first steps are being
reports a very substantial increase in their learned.
Your Patronage . . .
should go to manufacturers who recognize your right to con-
sideration and who have committed themselves to a policy of
Dealer Distribution.
• •
. . •
Particularly so if their products are of superior excellence.
That's why you should handle Martin "Handcraft" Instruments.
Your customers will be better pleased and so will you be better
pleased.
Drop us a line today and let us tell you more about our
proposition.
NOTE—A special proposition whereby we finance your installment sales
and take in trade-ins. Ask us about it.
The Martin Band Instrument Co,
Elkhart
THE
Indiana
MUSIC
TRADE
REVIEW,
December, 1931
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW,
December, 1931
25
little pieces to conform with the color idea.
Thus if a note is colored red and has a red
three above it the third finger finds its place
on the E string. If the note is up one octave
it acquires a tail. This same idea is ap-
(Continued from Page 7)
plicable to all other instruments according
never attempt to play a trumpet.
children is that it helps the child to over- to Miss Reitler.
"I try to make the charge for my instruc- come his shyness. In a short time he is
In the very first piece the children are
tions as low as possible. The average tui- perfectly at home playing in public. Ner- taught to keep time. Three notes are played
tion is twenty-five cents a week for a one- vous children are particularly benefited by and then the drummer strikes the cymbal.
hour lesson, both in the country and in town. the study of music and ensemble playing. Again three notes and again the cymbal
If the school is quite a distance out from I have noticed all through my teaching and so on throughout the entire little melody.
Denver and I have a small group, say ten career that backward children take to music Miss Reitler does not advocate long hours
pupils, I must charge fifty cents a week. As like a duck to water. Why I have even of home practice nor does she believe in
a general rule though, my country school had deaf children in my classes. I have forcing a child to practice. The child is
groups include from fifteen to twenty-five in mind one little boy who has always been taught that music is fun, not punishment!
pupils and I find the minimum charge ade- deaf who is a regular whiz on the piano. Long tiresome exercises are unknown to her
quate. Orchestra practice is held once each The xylophone, accordian and piano are pupils. As soon as the child is old enough
the best instruments for a deaf child or one the color system merges naturally into the
week.
regular letter method.
"As early as possible, usually for the next who is hard of hearing."
Miss Reitler's five adult orchestras are
Each lesson lasts one hour. "That may
P. T. A. meeting, I have the orchestra ready
for its first public appearance. This often organized through churches, lodges and seem like a long time to keep seventeen
brings in more pupils, sometimes enough so other social factors. Lodges particularly babies from two and a half to five years
that I must reorganize and arrange two like adult orchestras to play at dances and interested," said Miss Re'tler. "We have
conventions. Practically the same order is all kinds of fun during the rehearsals. I
orchestras.
followed in organizing these groups as in never allow them to get tired if I can help
"From time to time during the year I the schools.
it. Sometimes we stop and I tell them a
have these groups give concerts at different
The ten town orchestras, which are com- story while one or two of them climb onto
schools, besides taking part in all their own
school entertainments. Often I arrange to posed of Denver children from two and a my lap. Maybe we liven things up a bit
take them into town where they play at half years to sixteen years, include Midget with a short game or a comical song. A
various lodges and social functions, some- orchestras Nos. one, two and three; Donnie drink of water and a short rest period
French's orchestra; Mern Reitler's Cham- work wonders.
times even broadcasting!
pions;
the Piano Accordian band (referred
"These orchestras are organized accord-
"When summer arrives I do not desert
the country school orchestras. I carry them to recently in the Review) ; the Girls' or- ing to ability. No child is ever held back.
And all of my town orchestras are uni-
through the whole vacation period and the chestra ; the Boys' orchestra and others.
Two years ago, when Miss Reitler con- formed. They make a much better appear-
children surely do appreciate this. An ar-
rangement is made with the school board ceived the idea that has since made her one ance in public this way.
"I believe in starting children in music
to use the building for rehearsals and I of the most popular music teachers in the
simplify my work by combining groups from West, people were not at first very much as young as three, four, or five years. Why?
interested. Especially in having music Because for one thing it teaches them con-
several nearby schools.
"As each school year rolls around the taught to three- and four-year-olds. Accord- centration and also teaches them how to
membership in these orchestras increases. ing to Miss Reitler if you have something fall in line with organized activity."
What Miss Reitler has accomplished in
This means much reorganizing. Sometimes that you want the whole community to
it is necessary to give certain pupils a few notice you must have some big influence child training in music is amazing. One
private lessons to bring them up to the back of you. She needed publicity. Just has but to witness a performance of these
when things looked most discouraging the youngsters to be forever robbed of any
standard of the other members.
"One big advantage in orchestration for Denver Post stepped into the picture with skepticism.
its co-operation and some good publicity;
Her work is receiving much comment not.
a prominent music store in Denver also only in Denver but throughout the West.
offered its hearty support and at the end of In a recent "Kids' Review" given by a
the first three months Miss Reitler's pupils prominent local theatre at which pupils
numbered seventy-five! The first formed from different music schools contested, Miss
group was known as the Denver Post Mid- Reitler's groups of musicians scored three
get orchestra. Now there are three midget points out of five. At a popular Harvest
with the trend toward
groups, and seven other children's orches- Festival given last month, Betty Jane Moore,
tras.
six years old, entered an accordian contest
At the end of three months each one of
with fourteen other accordian players all
these orchestras was ready for its first pub- of them at least twice her age. Betty Jane
There is a very definite trend toward
lic appearance. People were astonished to was held over for the finals and won second
see these tots, perfectly poised, playing away place.
at their three-quarter size violins, piano
This little girl began studying music just
RED-O-RAY and
accordians, drums, clarinets, and banjos like a year ago under Mern Reitler and now
veteran musicians.
plays semi-classics and popular pieces, her
TONECRAFT STRINGS
Perhaps a short resume of Miss Reitler's favorite being "The Indian Love Call."
Seventy-five pupils at the end of three
method of teaching ensemble playing to very
a new popularity stimulated by country-
wide advertising and backed by unques-
young children will prove interesting. Miss months and five hundred pupils at the end
tioned superior quality.
Reitler uses her own original method which of two years! This is in itself sufficient
PROFIT BY THE INCREASING DE-
has been copyrighted and which is known testimonial of the splendid success of her
MAND—CONCENTRATE ON THESE
as the Reitler Color System. While the methods in teaching ensemble playing.
OUTSTANDING STRINGS!
three-year-old does not ordinarily know his
Write for a special proposition in your
letters, he can be taught in a very short NOTED PIANO ACCORDIANIST
territory.
time the different colors. He can also read-
TO ACT AS INSTRUCTOR
ily learn to count to four.
The Harbor Music Co., 447 Sixth street,
On the violin, for instance, the E string
Kaplan Musical String Co.
San
Pedro, Cal., has secured the services of
is
colored
red;
the
A
string
blue;
the
D
South Norwalk
Conn., U. S. A.
string black, while orange is reserved for Miguel Verdugo, formerly prominent in
Over a quarter-century of fine string
the G string. The first finger is the "one- vaudeville, as piano accordian teacher and
making.
finger," the second, the "two-finger," and already has enlisted a large number of
so on. Miss Reitler rewrites the first simple pupils.
500 YOUNG MUSICIANS HAVE BEEN
TRAINED BY MERN REITLER IN DENVER
Fall
in...
Kaplan Strings!

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