Music Trade Review
Issue: 1931 Vol. 90 N. 11 - Page 22
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
22
MUSIC
TRADE
REVIEW,
November, 1931
district covered by the Knight-Campbell
Co.
With the October bulletin, an entirely
different type of advertisement was supplied
HE manner in which numerous music manageT of C. W. Lindsay & Co., Ltd., to members of the Association, the advertise-
ment being in proof form only.
merchants in various sections of the Montreal, who wrote: "The illustration
country received and used the first of a which you supplied us is so remarkable that
In the layout which appears in connec-
it can be repeatedly used with new copy; tion with this aTticle, there is used a clipping
series of advertisements sent to members of
the National Association of Music Merchants we have already used it three times."
showing the October advertisement as used
from the executive office indicates that this
While in many cases, in answer to the in a French language paper by the well-
new service made a distinctly popular ap- inquiry made in the September bulletin,
known Canadian house of Willis & Co., Ltd.,
peal. A number of the dealers sent in tear members indicated that the size of the ad- with headquarters in Montreal. Reports in-
sheets from their local dealer's papers show- vertisement was entirely satisfactory, a dicate that the October advertisement was
ing the use of the advertisement, which was number of others said that double column extensively used by members.
headed: "Your little daughter—now is the "copy" would perhaps be more useful. In-
The November advertisement, captioned
time to start her musical education too." It quiry was made by the Executive Office as "The Home With Music Is the Happy
was released early in September at the time to the attitude of members regarding the Home," will contain an illustration, mats
when the opening of schools held the atten- advantages of mats in contrast to advertise- being used, showing a father and mother,
tion of parents.
ments being supplied in proof form only. the latter seated at a grand piano with their
The advertisement was in mat form, 11 The consensus seemed to favor mats and the two children, a boy and a girl, presenting
by 6*4 inches in size. It carried an attrac- suggestion was made that the illustration
an attractive home scene, around which the
tive illustration of a young girl seated be- only might be provided in mat form, the text of the advertisement is effectively
fore a piano keyboard. Provision was made balance of the copy being in proof, thus written.
far the incorporation of the dealer's name. giving flexibility as to size of space to be
As was indicated at the convention, the
In one instance, that of Pittsburgh, Penna., used.
funds which will make possible carrying on
the dealers joined together in using the ad-
One of the members of the Association, this dealer service will come from the pur-
vertisement as strictly institutional "copy," W. W. Bradford, Treasurer of the Knight- chase by the dealers of the Merchants' Pro-
affixing in place of the dealer's name a cut Campbell Music Co., Denver, thought so motion Piano Stamps and also member-
showing a piano keyboard with the line, highly of the illustration used with the ship dues. Hearty approval of plans of the
"The Piano—The Basic Musical Instrument." September advertisement that he made use Executive Office on the part of piano manu-
The value of the illustration was com- of it on the first page of the Knight-Camp- facturers has resulted in a very gratifying
mented on particularly by a number of bell Teacher Bulletin in a half-page an- co-operation on the part of manufacturers in
members, among them W. J. Storey, a well- nouncement, the bulletin being broadcast to sending out the Merchants' Promotion Piano
known advertising authority, advertising teachers and music lovers in the Colorado Stamps to dealers.
MUSIC MERCHANTS MAKE GOOD
USE OF ASSOCIATION AD SERVICE
T
^ourPiilL
d'AUTOMN
J
UST as important as her
A B C'l it your little
daughter's knowledge of
music I Nothing will add
_
so much to her personal
happines — her general culture — her
social success 1
Metropolitan Music Go.
YOU want her to have every advantage,
every accomplishment See that she learns
to play the piano well, and she will be a welcome gnat in every
gathering I Her musie will be a source of joy to herself and to
others throughout her whole life 1
m I 11 I •
I • I I lasTTTTrTTfT^r
Yoar six-year-old is* not i a day too. young to begin I With
modern ipethods of instruction, practice hours are pleasure hours.
Real tunes instead of dry "exercises I"
And never was there a time when you could buy so much
piano-value! Drop in and let us show you the newest
styles in graods, baby grands, apartment grands, or uprights
—rich in tone, easy and responsive in action—pianos that
your daughter's own children may inherit proudly 1
C W. LINDSAY 8- CO. LIMIT
liOUIi&kKliDidLiifcoiiii
__ nt her to have every advantage, ever
mplishmcnr. Sec that she learns to play the
piano well, and she will be a welcome guest in
every gathering. Her music will be a source of
joy to herself and to others throughout her
Vhole life.
Your six-year-old is not a day too young to
begin. With modern methods of instruction,
hours are pleasure hours. Real tunes in-
dry "exercises."
was there a time when you could buy so
0 value! Visit the stores whose announcc-
ear on this page—let them show you the
yles in grands, baby grands, apartment
r upright* . . . rich in tone, easy and re-
1 action . . . pianos lhat your daughter \
en may inherit proudly
HE PIANO
Our completely $tocke3 Sheet Music Department is of par-
ticular interest to music teachers and pupils
(TEACHER BULLETIN
THE
22
MUSIC
TRADE
REVIEW,
November, 1931
district covered by the Knight-Campbell
Co.
With the October bulletin, an entirely
different type of advertisement was supplied
HE manner in which numerous music manageT of C. W. Lindsay & Co., Ltd., to members of the Association, the advertise-
ment being in proof form only.
merchants in various sections of the Montreal, who wrote: "The illustration
country received and used the first of a which you supplied us is so remarkable that
In the layout which appears in connec-
it can be repeatedly used with new copy; tion with this aTticle, there is used a clipping
series of advertisements sent to members of
the National Association of Music Merchants we have already used it three times."
showing the October advertisement as used
from the executive office indicates that this
While in many cases, in answer to the in a French language paper by the well-
new service made a distinctly popular ap- inquiry made in the September bulletin,
known Canadian house of Willis & Co., Ltd.,
peal. A number of the dealers sent in tear members indicated that the size of the ad- with headquarters in Montreal. Reports in-
sheets from their local dealer's papers show- vertisement was entirely satisfactory, a dicate that the October advertisement was
ing the use of the advertisement, which was number of others said that double column extensively used by members.
headed: "Your little daughter—now is the "copy" would perhaps be more useful. In-
The November advertisement, captioned
time to start her musical education too." It quiry was made by the Executive Office as "The Home With Music Is the Happy
was released early in September at the time to the attitude of members regarding the Home," will contain an illustration, mats
when the opening of schools held the atten- advantages of mats in contrast to advertise- being used, showing a father and mother,
tion of parents.
ments being supplied in proof form only. the latter seated at a grand piano with their
The advertisement was in mat form, 11 The consensus seemed to favor mats and the two children, a boy and a girl, presenting
by 6*4 inches in size. It carried an attrac- suggestion was made that the illustration
an attractive home scene, around which the
tive illustration of a young girl seated be- only might be provided in mat form, the text of the advertisement is effectively
fore a piano keyboard. Provision was made balance of the copy being in proof, thus written.
far the incorporation of the dealer's name. giving flexibility as to size of space to be
As was indicated at the convention, the
In one instance, that of Pittsburgh, Penna., used.
funds which will make possible carrying on
the dealers joined together in using the ad-
One of the members of the Association, this dealer service will come from the pur-
vertisement as strictly institutional "copy," W. W. Bradford, Treasurer of the Knight- chase by the dealers of the Merchants' Pro-
affixing in place of the dealer's name a cut Campbell Music Co., Denver, thought so motion Piano Stamps and also member-
showing a piano keyboard with the line, highly of the illustration used with the ship dues. Hearty approval of plans of the
"The Piano—The Basic Musical Instrument." September advertisement that he made use Executive Office on the part of piano manu-
The value of the illustration was com- of it on the first page of the Knight-Camp- facturers has resulted in a very gratifying
mented on particularly by a number of bell Teacher Bulletin in a half-page an- co-operation on the part of manufacturers in
members, among them W. J. Storey, a well- nouncement, the bulletin being broadcast to sending out the Merchants' Promotion Piano
known advertising authority, advertising teachers and music lovers in the Colorado Stamps to dealers.
MUSIC MERCHANTS MAKE GOOD
USE OF ASSOCIATION AD SERVICE
T
^ourPiilL
d'AUTOMN
J
UST as important as her
A B C'l it your little
daughter's knowledge of
music I Nothing will add
_
so much to her personal
happines — her general culture — her
social success 1
Metropolitan Music Go.
YOU want her to have every advantage,
every accomplishment See that she learns
to play the piano well, and she will be a welcome gnat in every
gathering I Her musie will be a source of joy to herself and to
others throughout her whole life 1
m I 11 I •
I • I I lasTTTTrTTfT^r
Yoar six-year-old is* not i a day too. young to begin I With
modern ipethods of instruction, practice hours are pleasure hours.
Real tunes instead of dry "exercises I"
And never was there a time when you could buy so much
piano-value! Drop in and let us show you the newest
styles in graods, baby grands, apartment grands, or uprights
—rich in tone, easy and responsive in action—pianos that
your daughter's own children may inherit proudly 1
C W. LINDSAY 8- CO. LIMIT
liOUIi&kKliDidLiifcoiiii
__ nt her to have every advantage, ever
mplishmcnr. Sec that she learns to play the
piano well, and she will be a welcome guest in
every gathering. Her music will be a source of
joy to herself and to others throughout her
Vhole life.
Your six-year-old is not a day too young to
begin. With modern methods of instruction,
hours are pleasure hours. Real tunes in-
dry "exercises."
was there a time when you could buy so
0 value! Visit the stores whose announcc-
ear on this page—let them show you the
yles in grands, baby grands, apartment
r upright* . . . rich in tone, easy and re-
1 action . . . pianos lhat your daughter \
en may inherit proudly
HE PIANO
Our completely $tocke3 Sheet Music Department is of par-
ticular interest to music teachers and pupils
(TEACHER BULLETIN
Future scanning projects are planned by the International Arcade Museum Library (IAML).